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    Publication Date: 12/29/2017
    Geographies: India
    Industries: Financial Services
    Context: The rapid adoption of technology in India has had a dramatic effect on a number of aspects of the country. One major one is the financial sector.
    Publication Date: 12/7/2017
    Topics: Time Spent with Media
    Geographies: India
    Context: eMarketer estimates that adults in India will average 3 hours, 52 minutes per day consuming major media in 2017—11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years.
    Publication Date: 12/1/2017
    Topics: Mobile Payments
    Geographies: India
    Context: In a surprise move late last year, India’s government took most of the high-denomination cash out of circulation. The move sowed chaos, to be sure. But one sector—digital payments—saw a boon.
    Publication Date: 10/13/2017
    Topics: Digital Video Advertising
    Geographies: India
    Context: Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
    Publication Date: 10/5/2017
    Topics: Mobile Ad Spending
    Geographies: India
    Context: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%.
    Publication Date: 10/4/2017
    Topics: Sharing Economy
    Geographies: India
    Context: Homegrown ride-hailing service Ola has drawn fresh funds from Tencent and SoftBank as it looks to battle Uber in an increasingly competitive market.
    Publication Date: 10/2/2017
    Topics: Mobile Apps
    Geographies: India
    Context: While ad fraud is a worldwide problem, new data indicates it’s particularly bad in India—a market where mobile ad spending will account for more than half of all digital ad expenditures in 2018.
    Publication Date: 9/19/2017
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.
    Publication Date: 9/7/2017
    Topics: Smartphones; Mobile Apps
    Geographies: India
    Context: The Telecom Regulatory Authority of India has been lobbying Apple to greenlight its Do Not Disturb app, but the company claims it violates its internal privacy policy.
    Publication Date: 9/1/2017
    Geographies: India
    Industries: Digital Travel
    Context: Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.
    Publication Date: 8/10/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: Flipkart won a big investment from SoftBank, muscling up for a battle with Amazon, which has made aggressive plans for the market. For SoftBank, the deal is the latest in a string of APAC digital investments.
    Publication Date: 8/8/2017
    Topics: Digital Advertising; Mobile Advertising
    Geographies: India
    Context: Three-quarters of smartphone owners in India want to see personalized online ads. And nearly one-third think better personalization would most improve digital advertising.
    Publication Date: 8/4/2017
    Topics: Smartphones
    Geographies: India
    Context: Smartphone shipments in India remain dominated by Samsung and a few China-based manufacturers, and nearly all of them are 4G-capable.
    Publication Date: 8/3/2017
    Topics: Mobile Messaging
    Geographies: India
    Context: Paytm is arguably India’s market leader in the digital payments sector. But it is taking on new threats from messaging platforms looking to encroach on its turf.
    Publication Date: 8/2/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: The collapse of a potential sale of India-based ecommerce platform Snapdeal to rival Flipkart has winnowed the field. Now Flipkart needs to figure out a strategy to take on Amazon.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: India
    Industries: Digital Travel
    Context: Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.
    Publication Date: 7/31/2017
    Topics: Smartphones
    Geographies: India
    Context: Research firm Canalys recently reported a dip in smartphone shipments in India, but the company is laying responsibility on a massive consumption tax overhaul in the country.
    Publication Date: 7/27/2017
    Topics: Mobile Devices
    Geographies: India
    Context: Feature phones remain prevalent in India despite declining shipments. Mobile service disruptor Reliance Jio plans to funnel consumers lacking smartphones to its data plans by launching a free 4G-capable feature phone.
    Publication Date: 7/20/2017
    Topics: Mobile Payments
    Geographies: India
    Context: In India, mobile payments are used by internet users nearly as much as credit cards. And the country’s younger age groups are using mobile banking services in large numbers.
    Publication Date: 7/19/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: India’s ecommerce sector is set for a shakeup thanks to Amazon’s aggressive moves into the market. One market leader, Flipkart, is trying to take on a withering rival.
    Publication Date: 7/13/2017
    Geographies: India
    Industries: Broadband
    Context: Details of potential plans by India-based telecom Reliance Jio to launch a fixed-line broadband service leaked this week. Is the disrupter about to upend another aspect of India’s communications sector?
    Publication Date: 7/12/2017
    Geographies: India
    Demographics: Languages
    Context: India’s internet is increasingly embracing the growing number of Indian-language internet users, and companies will need to adjust to that new reality to stay relevant.
    Publication Date: 6/28/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: India
    Context: India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share of users in Asia-Pacific.
    Publication Date: 6/26/2017
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: India
    Context: Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.
    Publication Date: 6/21/2017
    Topics: Mobile Messaging; Mobile Payments
    Geographies: India
    Context: India-based messaging service Hike this week became the first chat app in the country to offer its users a digital payment service. But the move also puts the company in direct competition with Paytm, perhaps the market’s leading fintech service provider.
    Publication Date: 6/15/2017
    Topics: Mobile Messaging
    Geographies: India
    Context: A study by Tata Consultancy Services looking at students ages 12 to 18 in urban India found that a majority prefer WhatsApp over Facebook Messenger or Snapchat as their primary instant messaging app.
    Publication Date: 6/13/2017
    Topics: Time Spent with Media
    Geographies: India; Japan; South Korea
    Context: Average time spent with digital media will top 3 hours per day in the industrialized countries of Japan and South Korea. Meanwhile, adults in India will average less than 90 minutes per day.
    Publication Date: 6/7/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: Alibaba is deepening its presence in India beyond its investment in Paytm by purchasing a stake in TicketNew. The move mirrors similar ticketing service acquisitions Alibaba has made in China.
    Publication Date: 5/31/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: Flipkart is India’s only homegrown ecommerce platform left with the muscle to take on incursions by Amazon and Alibaba. A reported acquisition of smaller rival Snapdeal could help it along.
    Publication Date: 5/24/2017
    Topics: Payment Methods; Mobile Payments
    Geographies: India
    Context: India’s radical move to eliminate large-denomination currency from its financial system has driven changes in the ways consumers pay for purchases, and now may have a ripple effect of increasing the portion of the population that uses financial services.
    Publication Date: 5/8/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of WATConsult—a Mumbai-based hybrid consultancy that splits its business between media planning and digital branding—spoke with eMarketer’s David Green about why spending by marketers in India lags, and why digital video is growing.
    Publication Date: 5/4/2017
    Topics: Smartphones
    Geographies: India
    Context: India’s smartphone market remains dominated by foreign manufacturers, specifically Samsung and a host of China-based companies. The latter are embracing an omnichannel strategy in the hopes of capturing market share.
    Publication Date: 4/25/2017
    Topics: Smartphones
    Geographies: India
    Context: Smartphones command a smaller share of mobile phone sales in India than in more advanced markets like the US, as well as in similarly emerging markets like Indonesia. But smartphone adoption over the next few years is projected to be robust.
    Publication Date: 4/18/2017
    Topics: Mobile Messaging
    Geographies: India
    Context: Snapchat has found itself enmeshed in a controversy in India after its CEO was alleged to have described the country as poor. But the social sharing platform has yet to really find success in the market.
    Publication Date: 4/11/2017
    Topics: Retail Ecommerce Sales
    Geographies: India
    Context: With new funds in the bank, India’s homegrown ecommerce platform Flipkart is better prepared to take on foreign competitors Amazon and Alibaba for control of market share.
    Publication Date: 4/6/2017
    Topics: Video-on-Demand (VOD); Mobile Apps
    Geographies: India
    Context: YouTube launched a new mobile app designed specifically for the Indian market that optimizes viewing on slow networks and lets its users view content offline. That’s especially important in a country with slow and relatively expensive internet access.
    Publication Date: 4/3/2017
    Topics: Consumer Behavior; Payment Methods; Retail Ecommerce Sales
    Geographies: India
    Context: Vivek Pathak, engagement manager of RedSeer Consulting, talks about the state of ecommerce in India, and the effect that last year's demonetization effort by the government had on the sector.
    Publication Date: 3/31/2017
    Topics: Internet Users
    Geographies: India
    Demographics: Females; Males
    Context: In India, women access the internet in lower numbers than men, with the gap especially pronounced in rural areas.
    Publication Date: 3/30/2017
    Topics: Newspaper Ad Spending; Magazine Ad Spending
    Geographies: India
    Context: Newspapers still have tremendous reach and generate significant advertising revenues in India. Publishers are finding success creating content in local languages, but the threat of digital disruption looms.
    Publication Date: 3/21/2017
    Topics: Mobile Service Providers
    Geographies: India
    Context: India’s mobile telecom sector has seen a wave of consolidation in recent weeks, thanks largely to the entrance of Reliance Jio, which has been providing customers with data and voice at cut-rate prices.
    Publication Date: 3/16/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; TV Ad Spending
    Geographies: India
    Context: Television and newspapers remain the dominant advertising mediums in India, where overall ad spending will grow by 12.0% to reach $7.94 billion this year.
    Publication Date: 3/15/2017
    Topics: Tablets
    Geographies: India
    Context: The decline partly reflects the growing popularity of larger smartphones, but India’s demonetization efforts also had an effect.
    Publication Date: 2/8/2017
    Topics: Tablets
    Geographies: India
    Context: A bevy of producers fight for a share of the market, which has the third-highest number of tablet users in the world.
    Publication Date: 2/7/2017
    Topics: Payment Methods
    Geographies: India
    Context: A new round of funding is seen as giving Alibaba a controlling stake in the Indian ecommerce and digital payment platform.
    Publication Date: 2/6/2017
    Topics: Smartphones
    Geographies: India
    Context: The Karnataka state government last week said it welcomed a plan from Apple to build iPhones in the tech center of Bengaluru. The move helps Apple tap into a new consumer base, while meeting strict manufacturing rules.
    Publication Date: 1/25/2017
    Topics: Mobile Games
    Geographies: India
    Context: Mobile games can be found on more than eight in 10 smartphone users' devices in India. But gamers are fickle.
    Publication Date: 1/23/2017
    Geographies: India
    Industries: Digital Banking; Financial Services
    Context: Digital payments service FreeCharge launched a digital mutual fund service in a bid to appeal to users who may not have had access to banking and investment services.
    Publication Date: 1/18/2017
    Topics: Mcommerce
    Geographies: India
    Demographics: Millennials
    Context: The number of smartphone users in India continues to grow at a fast clip. And younger users are already comfortable tapping their devices to shop online.
    Publication Date: 1/6/2017
    Topics: Social Media Marketing
    Geographies: India
    Context: Social media has become the preferred channel for digital marketing efforts in India. A recent survey of marketing professionals in the country found that social was not only the most popular digital marketing activity in 2016, but also was considered one of the best for boosting customer engagement.
    Publication Date: 12/23/2016
    Topics: Digital Advertising
    Geographies: India
    Context: The digital advertising ecosystem in India has the potential to thrive, but there are a few major obstacles preventing its full development. eMarketer’s Rahul Chadha spoke with Mahesh Angadi, an advisor and consultant for Prohaska Consulting—a cross-platform service focusing on programmatic advertising and marketing technology—about the poor user experience inhibiting brand ad spending, and why he’s bullish about the growth of video advertising in the market.