Publication Date: 12/22/2016
Name: Mary English
Title: General Manager, Hong Kong
Company: International Customer Loyalty Programmes (ICLP)
Topics: Loyalty Programs
Geographies: Hong Kong
Context: Mary English, general manager for Hong Kong at loyalty agency International Customer Loyalty Programmes (ICLP), discusses how to effectively use big data to improve loyalty programs.
Publication Date: 1/18/2017
Name: Seton Vermaak
Title: Head of Strategy
Company: SapientRazorfish, Hong Kong
Topics: Loyalty Programs
Geographies: Asia-Pacific; China
Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
Publication Date: 7/13/2017
Name: Matt Harty
Title: Senior Vice President, Asia-Pacific
Company: The Trade Desk
Topics: Programmatic Ad Spending
Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
Publication Date: 6/23/2017
Name: Delon Wang
Title: Manager of Trends, Asia-Pacific
Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
Publication Date: 5/26/2017
Name: Christian Konig
Industries: Digital Banking; Insurance; Finance
Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
Publication Date: 5/2/2017
Name: Alexis Lanternier
Company: Lazada Singapore
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
Publication Date: 3/24/2017
Name: Nicole Yang
Topics: Retail Ecommerce Sales
Industries: Luxury Goods
Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.
Publication Date: 9/1/2016
Name: Sunita Kaur
Title: Managing Director, Asia
Topics: Digital Music; Payment Methods; Content Marketing
Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.