Asia-Pacific (8)

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    Publication Date: 12/22/2016
    Name: Mary English
    Title: General Manager, Hong Kong
    Company: International Customer Loyalty Programmes (ICLP)
    Topics: Loyalty Programs
    Geographies: Hong Kong
    Context: Mary English, general manager for Hong Kong at loyalty agency International Customer Loyalty Programmes (ICLP), discusses how to effectively use big data to improve loyalty programs.
    Publication Date: 1/18/2017
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/2/2017
    Name: Alexis Lanternier
    Title: CEO
    Company: Lazada Singapore
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 3/24/2017
    Name: Nicole Yang
    Title: CMO
    Company: Secoo
    Topics: Retail Ecommerce Sales
    Geographies: China
    Industries: Luxury Goods
    Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.