Asia-Pacific (3)
Europe (8)
North America (2)
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16 Results
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    Publication Date: 9/12/2017
    Name: Tim Keller
    Title: Executive Director, Brand Strategy and Innovation
    Company: Kolle Rebbe
    Topics: Mobile Apps
    Geographies: Germany
    Demographics: Millennials
    Context: Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
    Publication Date: 8/31/2017
    Name: Dr. Tanja Boga
    Title: Unit Director on Innovation and Tool Development
    Company: Mediaplus
    Topics: TV; Media Consumption
    Geographies: Germany
    Demographics: Millennials
    Context: Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
    Publication Date: 9/9/2016
    Name: Ulrich Kramer
    Title: Managing Director
    Company: Pilot Hamburg
    Topics: Programmatic Advertising; Ad Blocking
    Geographies: Germany
    Context: Ulrich Kramer, managing director of marketing and advertising firm Pilot Hamburg and vice chair of digital media agency group Fachkreis Online-Medienagenturen (FOMA) at German digital industry trade group BVDW, talked about programmatic advertising and ad blocking in that country.
    Publication Date: 5/25/2017
    Name: Brian Kane
    Title: Co-Founder and COO
    Company: Sourcepoint
    Topics: Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Brian Kane, co-founder and COO at Sourcepoint, tells eMarketer about what publishers can do to help eliminate consumers’ need for ad blockers.
    Publication Date: 11/3/2017
    Name: Gilles Demptos
    Title: Director, Asia
    Company: World Association of Newspapers and News Publishers (WAN-IFRA)
    Topics: Newspapers
    Geographies: Worldwide
    Industries: Media & Entertainment
    Context: Gilles Demptos, the World Association of Newspapers and News Publishers’ Asia director, discusses why Google and Facebook are improving relationships with news publishers.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/1/2017
    Name: Bernhard Baumann
    Title: CEO
    Company: Shpock
    Topics: Mcommerce; Mobile Apps; Sharing Economy
    Geographies: Western Europe
    Demographics: Millennials
    Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
    Publication Date: 10/26/2016
    Name: Mudit Jaju
    Title: Head of Ecommerce, EMEA, and Digital and Data Partner
    Company: MEC Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.
    Publication Date: 5/11/2016
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet Ltd.
    Topics: Newspapers; Traditional Media Advertising
    Geographies: India
    Context: Gulshan Verma, chief revenue officer for digital media company Times Internet Ltd., talks about the continued importance of newspapers in India's media landscape, and how localized content factors into advertisers' strategies to reach audiences.
    Publication Date: 5/4/2016
    Name: Eldad Sotnick Yogev
    Title: Digital Manager for Analytics and Performance Media
    Company: Huawei Technologies
    Topics: Digital Video; Social Media Usage; Ad Blocking
    Geographies: United Kingdom
    Context: Some brands place viewability at the top of the marketing totem pole, but for Huawei Technologies, appropriate targeting is paramount in an environment challenged by ad blocking.
    Publication Date: 4/13/2016
    Name: Javier Calvar
    Title: COO
    Company: Albatross Global Solutions
    Topics: Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
    Publication Date: 4/12/2016
    Name: Adriana Matyaskova
    Title: Media Director
    Company: DigitasLBi
    Topics: Digital Display Advertising; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Adriana Matyaskova, head of media at digital marketing and technology agency DigitasLBi, spoke to eMarketer about ad viewability in the UK and how ad blocking relates to the metric.
    Publication Date: 2/23/2016
    Name: Jeremy Hlavacek
    Title: Vice President, Global Automated Monetization
    Company: The Weather Company
    Topics: Digital Video Advertising; Ad Blocking
    Geographies: United States
    Context: Jeremy Hlavacek, vice president of global automated monetization at The Weather Company, discusses the environment that leads to consumers adopting ad blockers and why brands, advertisers and publishers have to listen to the concerns of their consumer base.