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244 Results
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Article
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    Publication Date: 1/30/2018
    Topics: Programmatic Advertising
    Geographies: Germany
    Context: Many publishers and advertisers in Germany hesitated to board the programmatic bandwagon when automated trading of digital ads first became available. But in 2018, most believe that the advantages outweigh the disadvantages. Spending is rising sharply as a result.
    Publication Date: 10/10/2017
    Topics: Payment Methods
    Geographies: Germany
    Context: Consumers in Germany have a reputation for shunning noncash payment methods, but a study of internet users shows bank cards are commonly being used for larger-value purchases.
    Publication Date: 9/27/2017
    Topics: Radio
    Geographies: Germany
    Context: Digital audio listening is on the rise in the country, but streaming giants like Spotify aren’t drawing all of their attention.
    Publication Date: 9/26/2017
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in these three countries have grown up with internet and a wide spectrum of digital devices, shaping the way they do everything, from posting on social media to engaging with brands and advertisers online.
    Publication Date: 9/25/2017
    Topics: Mobile Apps
    Geographies: Germany
    Demographics: Millennials
    Context: Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
    Publication Date: 9/25/2017
    Topics: TV; Media Consumption
    Geographies: Germany
    Demographics: Millennials
    Context: Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
    Publication Date: 9/5/2017
    Topics: Mcommerce; Ecommerce Sales
    Geographies: Germany
    Context: Spending attributed to affiliate marketing in Germany jumped 9% last year, boosted by an increase in mcommerce sales derived from the practice.
    Publication Date: 8/28/2017
    Topics: Mcommerce
    Geographies: Germany
    Context: Desktop and laptop computers continue to be the device of choice for ecommerce activity in Germany, but use of smartphones and tablets for online shopping continues to rise, according to Mintel’s latest look at the country’s ecommerce preferences.
    Publication Date: 8/14/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Germany
    Context: Germany’s internet users appear much more interested in artificial intelligence options like robots to free them from mundane physical tasks than in virtual assistants, according to recent polling by PricewaterhouseCoopers (PwC).
    Publication Date: 8/9/2017
    Topics: Paid Content
    Geographies: Germany
    Context: Amazon has expanded the availability of its popular child-focused FreeTime service in Germany to Android device users.
    Publication Date: 7/31/2017
    Topics: Retail Ecommerce Sales
    Geographies: Germany
    Context: Retail ecommerce sales in Germany will rise by nearly $7 billion in 2017 to pass $65 billion, according to eMarketer’s latest forecast of ecommerce activity there. Despite this growth, digital sales will remain a small fraction of total retail sales.
    Publication Date: 7/24/2017
    Topics: Ecommerce Sales
    Geographies: Germany
    Context: Double-digit increases in ecommerce sales for several product categories helped push B2C ecommerce sales in Germany up 12% year over year in the second quarter.
    Publication Date: 7/21/2017
    Topics: Digital Music
    Geographies: Germany
    Context: Surging revenues from streaming sites played the primary role in dropping CDs’ share of Germany’s music industry sales below 50% in 2017’s first half, with the overall market for music in the country growing by nearly 3%.
    Publication Date: 7/17/2017
    Geographies: Germany
    Industries: Sports
    Context: Amazon’s entry into sports broadcasting will expand later this month with a plan to stream live, audio-only coverage of Germany’s top two professional soccer leagues.
    Publication Date: 7/10/2017
    Topics: Mobile Games; Paid Content
    Geographies: Germany
    Context: According to data released by Germany’s video game industry association, in-game micropayments rose by double digits in 2016, while revenues from actual game purchases fell by a similar amount.
    Publication Date: 7/6/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more.
    Publication Date: 6/27/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: Germany
    Context: A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
    Publication Date: 5/24/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Germany; United Kingdom
    Context: Amazon has made its next move in the ongoing fight for SVOD users, letting Prime Video subscribers in the UK and Germany add individual TV channels to their service for additional monthly fees.
    Publication Date: 5/9/2017
    Topics: Social Media Users
    Geographies: Germany
    Context: eMarketer’s first-ever estimate for Instagram usage in Germany shows a double-digit gain in 2017, led by younger people's adoption. Meanwhile, Facebook’s gains will slow to a trickle.
    Publication Date: 5/5/2017
    Topics: Cross-Border Ecommerce
    Geographies: Germany
    Context: While far from ubiquitous, cross-border ecommerce penetration among digital buyers in Germany is on the rise. More than a third of internet users who make at least one retail purchase digitally in 2017 will buy products from outside the country, according to eMarketer’s first estimate of cross-border shopping behavior among Germany’s internet users.
    Publication Date: 5/4/2017
    Topics: Mcommerce; Mobile Devices; Payment Methods
    Geographies: Germany
    Context: Buying online with a mobile device and using a phone to pay for goods and services at a physical point of sale have been slow to catch on in Germany, where cash remains king for most forms of purchasing. But both are growing as consumers acclimatize to digital buying and payment options.
    Publication Date: 4/26/2017
    Topics: Digital Video; Video-on-Demand (VOD); Connected TVs
    Geographies: Germany
    Context: After a slow start, digital video viewership is picking up speed in Germany. And linear TV—still the country's most popular video viewing activity—may soon begin to feel the effect.
    Publication Date: 4/25/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Germany
    Industries: Groceries
    Context: One in five consumers in Germany has already ordered groceries online, and a similar number would consider doing so, according to a recent YouGov poll. But most shoppers don’t want to give up their supermarket visits just yet.
    Publication Date: 4/24/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Germany
    Context: Snapchat is not the most popular social network in Germany, but the network is growing faster than its competitors by a wide margin when measured by percentage of users who turn to it daily.
    Publication Date: 4/20/2017
    Topics: Social Media Usage
    Geographies: Germany
    Context: Seven in 10 internet users in Germany agree at least somewhat with a proposed law to fine social media sites up to €50 million ($55.3 million) for failure to remove hate speech and fake news reported by users within a week.
    Publication Date: 4/19/2017
    Topics: Internet of Things (IoT)
    Geographies: Germany
    Context: Eight out of 10 users ages 18 to 35 say they would consider purchasing smart-home technology.
    Publication Date: 4/10/2017
    Topics: Brand Marketing; Digital Advertising
    Geographies: Germany
    Industries: Marketing Management Trends
    Context: Nearly two-thirds of digital marketing decision-makers say advertisers in the country will cut allocations to Google and shift digital budgets elsewhere.
    Publication Date: 4/6/2017
    Topics: Digital Retail Practices
    Geographies: Germany
    Industries: Groceries
    Context: Grocery shoppers in Germany seek sales and sweepstakes on search and social before they go to the store. Grocers don’t post what they are seeking.
    Publication Date: 4/5/2017
    Topics: Newspapers
    Geographies: Germany
    Context: Traditional press experienced a surge in trust levels among consumers in Germany last year. While fake news is a concern in the market, many in the country get their political news from traditional news outlets like newspapers and public TV.
    Publication Date: 4/4/2017
    Topics: Social Media Users
    Geographies: Germany
    Demographics: Seniors; Adults; Millennials
    Context: Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower.
    Publication Date: 4/3/2017
    Geographies: Germany
    Industries: Prescription & OTC Drugs
    Context: More than six in 10 adult internet users in Germany have bought prescription or over-the-counter medication online, and the vast majority report being very happy with the experience.
    Publication Date: 3/29/2017
    Topics: Shipping & Delivery
    Geographies: Germany
    Context: Once interactive lockers are set up, click-and-collect shoppers can pick up online orders, groceries, rental car keys and even laundry.
    Publication Date: 3/23/2017
    Geographies: Germany
    Industries: Digital Travel; Travel
    Context: German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.
    Publication Date: 3/21/2017
    Topics: Ad Blocking
    Geographies: Germany
    Context: Display ad blocking rates for desktop computers in Germany have consistently been low—and have been falling since Q1 2016, data shows.
    Publication Date: 3/17/2017
    Topics: Email Marketing
    Geographies: Germany
    Industries: Retail
    Context: Internet users of all ages in Germany are surprisingly similar in the ways they interact with retailers via email.
    Publication Date: 3/16/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Context: eMarketer estimates mobile ad spending in Germany will reach €3.16 billion ($3.50 billion) this year, representing more than half (57.2%) of the country’s digital ad outlays for the first time.
    Publication Date: 3/9/2017
    Topics: Content Marketing
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Demographics: Teens
    Context: Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain.
    Publication Date: 3/2/2017
    Topics: Consumer Behavior; Digital Shoppers & Buyers
    Geographies: Germany
    Demographics: Females
    Context: Females in Germany are far more likely to order products offline than males, research indicates.
    Publication Date: 3/1/2017
    Topics: Internet of Things (IoT)
    Geographies: Germany
    Context: Over one-third of smartphone users in Germany have connected their smartphone to an IoT-enabled car.
    Publication Date: 2/28/2017
    Topics: Retail Ecommerce Sales
    Geographies: Germany
    Context: Retail ecommerce sales expanded by low double digits in Germany last year, driven by increases in digital buying for most product types and helped by greater spending on several categories by men in particular.
    Publication Date: 2/24/2017
    Topics: Digital Display Ad Spending
    Geographies: Germany
    Context: Outlays on digital and mobile display advertising in Germany climbed 6.5% last year, according to a leading source. Even more robust gains are anticipated in 2017, as digital ad spending approaches $2 billion.
    Publication Date: 2/21/2017
    Topics: Digital Content
    Geographies: Germany
    Industries: Media & Entertainment
    Demographics: Males
    Context: A recent study found that the majority of internet users in Germany who researched and purchased entertainment products digitally in Q3 2016 were ages 20 to 49.
    Publication Date: 2/20/2017
    Topics: Mcommerce
    Geographies: Germany
    Context: eMarketer estimates retail mcommerce sales in Germany will reach $23.53 billion in 2017, and climb to $32.04 billion by 2020.
    Publication Date: 2/13/2017
    Topics: Content Marketing
    Geographies: Germany
    Context: Women in the country appear to be far more receptive to content marketing than men.
    Publication Date: 2/9/2017
    Topics: TV Advertising
    Geographies: Germany
    Industries: Automotive
    Context: Nearly 45% of automotive industry ad spending in Germany in the first half of 2016 was devoted to TV, more than double the share spent on the next closest medium.
    Publication Date: 2/9/2017
    Topics: Shipping & Delivery
    Geographies: Germany
    Context: Amazon is ramping up its own delivery service in Germany. Consumers say "Willkommen."
    Publication Date: 2/1/2017
    Topics: Paid Content
    Geographies: Germany
    Context: The share of internet users in Germany who have paid for digital content is modest, but growing.
    Publication Date: 1/31/2017
    Topics: Digital Music; Music
    Geographies: Germany
    Context: Streaming audio revenues helped Germany’s music market grow 2.4% in 2016 despite falling sales of CDs and digital downloads.
    Publication Date: 1/30/2017
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Most adults in Germany rely on public TV or newspapers as their primary source of political news, according to a recent study, leaving them largely impervious to so-called fake news. But the internet's popularity as a news source is growing, especially among the country's millennials.
    Publication Date: 1/25/2017
    Topics: Influencer Marketing
    Geographies: Germany
    Context: Over 77% of Germany's Snapchat users follow at least one celebrity, and one in 10 of those users is receptive to influencer recommendations and suggestions. Budgets for influencer marketing remain fairly modest, though.