Interview

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    Interview
     | 
    MAY 15, 2018

    We cross-reference it with known IP geo to validate our GPS data, and sometimes we validate it with locations with Wi-Fi signals. If there’s dissonance between where the lat-long [latitude-longitude] of the device is and where the IP geo of the device says it is, then you know that's a far less reliable data point. How big of a problem is location fraud?

    Cree Lawson
    CEO
    Arrivalist
    Interview
     | 
    JUL 25, 2018

    There’s a McKinsey report where consumers basically said they’d prefer for advertising to support something like GPS instead of paying for it outright.

    Ky Tang
    Senior Director, Business Development
    Telenav
    Interview
     | 
    MAY 17, 2018

    And why it's so important

    Ashwin Navin
    Co-Founder and CEO
    Samba TV
    Interview
     | 
    AUG 1, 2018

    What retailers need to know about Store Sales Direct

    Kishore Kanakamedala
    Director, Product Management for Offline and Online Measurement
    Google
    Interview
     | 
    JUL 26, 2018

    It's a hot bed of real-world data

    Peter Lenz
    Senior Geospatial Analyst
    Dstillery
    Interview
     | 
    JUL 26, 2018

    And why it's worth the effort

    Lauren Sanborn
    Director, Social Media
    Schafer Condon Carter
    Interview
     | 
    MAY 15, 2018

    Location data connects the dots

    Mark Coffey
    Senior Vice President, Strategic Partnerships
    GasBuddy
    Interview
     | 
    JUL 25, 2018

    Consumers on the go are more likely to buy, Waze says

    Anasofía Sánchez Juárez
    Director General, Operations and Country Manager, Mexico
    Waze
    Interview
     | 
    JUN 21, 2018

    The moment isn't all that matters

    Nadya Kohl
    Executive Vice President, Business Development and Marketing
    PlaceIQ
    Interview
     | 
    JUN 21, 2018

    Was Pokémon Go a rare success story?

    Ryan Chapman
    Co-Founder and CEO
    Motive.io
    Interview
     | 
    SEP 10, 2018

    The big game changer will be the combination of AR and computer image recognition with geolocation awareness. Whether we still use our smartphones or head-mounted AR displays, the concept of entering text to get information is going to change to pointing your camera at something you want to learn about and retrieving the information that way. There will be a shift from text entry to more visual entry.

    Keith Soljacich
    Vice President of Experiential Technology
    Digitas
    Interview
     | 
    MAR 20, 2018

    Many location-based targeting solutions still rely on what are inherently fuzzy signals, like GPS or even Bluetooth beacons in a 30-meter radius. It's in the combination of those signals and the sophistication of interpreting them that you are able to get more and more accurate.

    Gabriel Francis
    Team Lead, Product Marketing Manager, Offline Sales
    Facebook
    Interview
     | 
    SEP 28, 2018

    What’s going to be a game changer over the next five years is the combination of AR, computer vision and geolocation awareness. Whether we’re still using smartphones or head-mounted AR displays, the concept of entering text to get information is going to shift to more of a visual entry. You'll be able to point your camera at something you want to learn about and retrieve information.

    Tony Bevilacqua, Tom Emrich, Adam Fingerman, Ben Gaddis, Jeff Lucas, Keith Soljacich, Jacob Taylor
    Founder, CEO , Partner, Co-Founder, Chief Experience Officer, President, Vice President, Head of Americas Sales and Global Teams, Vice President, Experiential Technology, Founder, CEO
    Cognitive3D, Super Ventures, ArcTouch, T3, Oath, Digitas, Civitas Marketing
    Interview
     | 
    JUN 18, 2018

    Progressive Web Apps don’t have access to 100% of the hardware—you have access to geolocation, some sensors, the camera and payments, but not everything. Users also don't know how Progressive Web Apps work yet. We need a unified user interface so they understand why they have to install a Progressive Web App. How does a user currently encounter a PWA?

    Maximiliano Firtman
    Mobile Web Developer and Founder
    ITMaster Academy
    Interview
     | 
    JUN 11, 2018

    There is currently a geolocation algorithm that uses specific GPS points. In this case, the technology doesn’t need to recognize an image but only detects a user’s location. The most popular one at the moment, which was also adopted by Snapchat, is called SLAM. Can you explain what SLAM is for those who may not know about it? SLAM means simultaneous localization and mapping.

    Richard Merren, Alejandra Torres
    Co-Founder and Director, North America, Co-Founder and Director, Latin America
    Aurem, Aurem