JUL 1, 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
JUL 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.