JUL 1, 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
APR 9, 2020
In this survey, 26% of millennials said they expected to spend more money on streaming movie/TV services due to the pandemic, vs. 16% of Gen Xers and 15% of boomers. And 18% of millennials said they expect to spend more on music streaming services, vs. 10% of Gen Xers and 5% of boomers. Young people certainly feel the need to be entertained as they’re socially distanced from their friends.