Geography

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Middle East & Africa (23)
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69 Results
Type:
Report
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    Publication Date: 1/31/2018
    Topics: Mobile Advertising; Real-Time Bidding (RTB); Programmatic Ad Spending; Viewability
    Geographies: France
    Context: eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
    Publication Date: 10/18/2017
    Topics: Digital Ad Spending; Social Media Marketing; Mobile Ad Spending
    Geographies: France
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 9/14/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
    Publication Date: 9/12/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
    Publication Date: 8/2/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: France
    Industries: Retail
    Context: Retail ecommerce sales in France will approach $42.5 billion this year—a gain of 8.8% compared with 2016. eMarketer has increased its forecasts for retail ecommerce sales, though these will account for just 6.7% of all retail sales nationwide in 2017.
    Publication Date: 6/22/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: The average adult in France and Germany will consume over 10 hours of media every day in 2017. Though behind in total time, UK adults will spend more daily time with media on digital platforms.
    Publication Date: 6/5/2017
    Topics: Digital Advertising; Internet Users; Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.
    Publication Date: 4/13/2017
    Topics: Digital Video; TV
    Geographies: France
    Context: More than 32 million people in France will watch TV or video content digitally at least once per month in 2017. Live TV still accounts for the largest slice of time spent with video, but consumers are increasingly timeshifting their viewing and watching on other screens.
    Publication Date: 2/23/2017
    Topics: Mobile Shoppers & Buyers; Retail Mcommerce Sales
    Geographies: France
    Industries: Retail
    Context: Retail mcommerce sales in France rose by more than a third in 2016. This year, growth of over 28% will lift sales to $11.22 billion. Double-digit growth will continue through 2020, when mobile devices will account for an estimated 35.0% of all digital retail sales.
    Publication Date: 12/6/2016
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: Adults in France are spending more time per day consuming media than those in the UK and Germany. However, UK adults have been the quickest to take their media consumption habits onto digital platforms.
    Publication Date: 9/12/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: France
    Context: eMarketer’s first-ever estimates of programmatic ad spending in France put outlays in 2016 at €555.6 million ($616.4 million), or 64.0% of all spending on digital display ads. Within programmatic, investment is gradually moving away from open, real-time auctions to other types of transactions.
    Publication Date: 2/10/2016
    Topics: Digital Video; TV
    Geographies: France
    Context: Traditional television remains extremely popular in France. But consumers are increasingly watching TV shows, films and other video content via download or streaming to digital devices such as smart TVs, PCs, tablets and smartphones.
    Publication Date: 4/17/2018
    Topics: Holiday & Seasonal Shopping; Retail Sales; Retail Ecommerce Sales; Digital Shoppers & Buyers
    Geographies: Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Russia; Spain; Sweden; United Kingdom; Western Europe
    Context: Black Friday and Beyond
    Publication Date: 3/26/2018
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Italy; Japan; Mexico; Norway; Poland; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.
    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 1/10/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Western Europe
    Context: This report analyzes eMarketer’s forecast for total retail and retail ecommerce sales in Western Europe, including our first-ever estimates for retail mcommerce sales in the region.
    Publication Date: 12/19/2017
    Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.
    Publication Date: 11/22/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Czech Republic; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Poland; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Western Europe; Central & Eastern Europe
    Context: In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/17/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales; Retail Sales
    Geographies: Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Western Europe
    Context: For the first time since the eurozone debt crisis, retail and retail ecommerce sales will rise in every major market in Western Europe this year. In 2017, total retail sales in the region will reach $3.818 trillion, of which digital purchases will account for 8.8%.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 3/13/2017
    Topics: Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
    Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 11/22/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 9/7/2016
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel; Automotive; Retail
    Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 7/7/2016
    Topics: Digital Advertising; Content Marketing; Sponsorship; Native Advertising
    Geographies: France; Germany; Italy; Spain; United Kingdom; United States
    Context: Native advertising—paid digital ad placements that look like organic content—is growing in popularity, as marketers strive to reach consumers without irritating them. Spending on native ads in Europe is expected to rise by double digits annually through 2020.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 4/26/2016
    Topics: Mcommerce; Digital Shoppers & Buyers; Ecommerce Sales
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Industries: Retail
    Demographics: Affluent
    Context: Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 4/7/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/1/2016
    Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
    Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
    Publication Date: 2/23/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Automotive
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 2/18/2016
    Topics: Digital Video; TV; Mobile Video; Digital Video Advertising
    Geographies: Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom
    Context: Across Europe, consumption of TV and other video content on digital platforms is surging. Improved network capacity and wider availability of prime content encourage viewers to watch more, on more devices, via free and paid channels.
    Publication Date: 2/3/2016
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Israel; Italy; Japan; Mexico; Norway; Russia; Singapore; South Korea; Spain; Sweden; Turkey; United Arab Emirates; United Kingdom; United States
    Context: Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable.
    Publication Date: 1/19/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 1/5/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Canada; Denmark; Finland; France; Germany; Worldwide; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma
    Context: The internet of things (IoT) is beginning to transform the healthcare business. New types of connected devices and data streams are improving patient care and helping marketers deliver more personalized campaigns and customer experiences.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.