Geography

Asia-Pacific (1)
Europe (3)
North America (4)
Worldwide (2)

Record Type

Publication Date

Topic

Industry

Demographics

10 Results
Type:
Interview
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/25/2017
    Name: Brian Kane
    Title: Co-Founder and COO
    Company: Sourcepoint
    Topics: Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Brian Kane, co-founder and COO at Sourcepoint, tells eMarketer about what publishers can do to help eliminate consumers’ need for ad blockers.
    Publication Date: 6/8/2016
    Name: François-Xavier Préaut
    Title: Regional Director, Sales, Southern Europe
    Company: Outbrain
    Topics: Content Marketing; Native Advertising
    Geographies: France; Italy; Spain
    Context: François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer’s Marcus Plieninger about the importance of native advertising and the evolution of content marketing.
    Publication Date: 7/14/2017
    Name: Michael Hafer
    Title: Senior Vice President, US Marketing Product and Field Execution
    Company: Western Union
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Michael Hafer, senior vice president of US marketing product and field execution at Western Union, discusses how the company differentiates its Facebook Messenger bot.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 9/23/2016
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about the growth of consumer packaged goods (CPG) ecommerce and the company's approach to it.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.
    Publication Date: 5/4/2016
    Name: Eldad Sotnick Yogev
    Title: Digital Manager for Analytics and Performance Media
    Company: Huawei Technologies
    Topics: Digital Video; Social Media Usage; Ad Blocking
    Geographies: United Kingdom
    Context: Some brands place viewability at the top of the marketing totem pole, but for Huawei Technologies, appropriate targeting is paramount in an environment challenged by ad blocking.
    Publication Date: 4/13/2016
    Name: Javier Calvar
    Title: COO
    Company: Albatross Global Solutions
    Topics: Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
    Publication Date: 1/14/2016
    Name: Craig Dalton
    Title: Co-Founder and CEO
    Company: Dodocase
    Topics: Brand Marketing; Marketing Tactics; Virtual & Augmented Reality
    Geographies: United States
    Industries: Technology
    Context: Craig Dalton, co-founder and CEO of Dodocase, talks about how the maker of smartphone and tablet cases entered into the business of creating custom Google Cardboard viewers for brands and highlights some recent campaign examples.