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209 Results
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    Publication Date: 10/4/2017
    Topics: Mcommerce
    Geographies: France
    Context: Mobile devices became the dominant platform for digital shopping and buying in France in the first half of 2017. But with ecommerce order values lower for those devices, the news isn’t entirely good.
    Publication Date: 9/26/2017
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in these three countries have grown up with internet and a wide spectrum of digital devices, shaping the way they do everything, from posting on social media to engaging with brands and advertisers online.
    Publication Date: 7/7/2017
    Topics: Digital Display Ad Spending
    Geographies: France
    Context: France’s media players have partnered to form the Gravity Alliance, an effort to deliver data-driven programmatic ads to rival those of Facebook or Google. It’s the latest effort among media titans in France to counter the effects of foreign interlopers on their ad revenues.
    Publication Date: 7/6/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more.
    Publication Date: 6/8/2017
    Topics: Traditional Media Advertising
    Geographies: France
    Context: 2017’s first quarter was quiet for ad spending in France, as advertisers pulled back from most media types in advance of the country’s pending presidential election.
    Publication Date: 5/23/2017
    Topics: Social Media Users
    Geographies: France
    Context: Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But usage has been growing by double digits annually and will continue to do so for the next few years.
    Publication Date: 5/16/2017
    Topics: Video-on-Demand (VOD)
    Geographies: France
    Context: Over-the-top video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users and close to 40% of the overall population will access streaming video services at least once a month, according to eMarketer’s latest forecast of digital video usage in France.
    Publication Date: 5/10/2017
    Geographies: France
    Industries: Digital Banking
    Context: The majority of France's internet users will bank online in 2017, according to eMarketer's first-ever forecast of digital banking in the country. But relatively few will do so using a mobile phone compared with the likes of the US.
    Publication Date: 5/2/2017
    Topics: TV; TV Ad Spending; Time Spent with Media
    Geographies: France
    Context: In an increasingly digital world, linear TV is still the dominant media activity for most consumers in France—and a key focus for advertisers. TV ad spending hit a record high in 2016, and clearly lifted sales.
    Publication Date: 4/25/2017
    Topics: Retail Ecommerce Sales
    Geographies: France
    Context: B2C ecommerce growth in France slowed to single digits in 2017’s first quarter, hurt by a shrinking average order value, according to data compiled by JDN (Le Journal du Net).
    Publication Date: 4/17/2017
    Topics: Digital Video
    Geographies: France
    Context: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Karin von Abrams offers an overview of France’s digital video market. How many consumers are watching digital video, and what platforms and channels are they using?
    Publication Date: 4/5/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Groceries
    Context: Consumers in France are committed to buying groceries primarily in-store. Just 5% said their last grocery purchase was made digitally.
    Publication Date: 4/4/2017
    Topics: Social Media Marketing
    Geographies: France
    Context: By continuing to produce its youth-focused Snapchat Discover edition, Le Monde taps into the social network’s strong appeal among the country’s millennial internet users.
    Publication Date: 3/31/2017
    Topics: Newspapers
    Geographies: France
    Industries: Politics & Campaigns
    Context: According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.
    Publication Date: 3/29/2017
    Topics: Digital Video; TV; Mobile Video
    Geographies: France
    Context: In 2016, for the first time, more TV in France was watched digitally via a mobile phone or tablet than on any other device.
    Publication Date: 3/27/2017
    Topics: Ad Blocking
    Geographies: France
    Context: Amazon’s site in France could be losing up to $5.5 million annually to ad blocking, according to estimates from Paris-based ad blocking analytics tool provider AdBack. Amazon is at the top of a varied list of sites in that country feeling the effects of internet users’ efforts to declutter their online experiences.
    Publication Date: 3/22/2017
    Topics: Internet of Things (IoT)
    Geographies: France
    Demographics: Females; Males
    Context: Nearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women.
    Publication Date: 3/22/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: France
    Context: Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.
    Publication Date: 3/20/2017
    Topics: Mcommerce
    Geographies: France
    Context: A slim majority of digital buyers in France were still using a single device to purchase goods or services in late 2016, according to data from Criteo. But nearly half of all buyers used two or more devices during their purchase journeys.
    Publication Date: 3/16/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Apparel & Accessories
    Context: According to a recent survey, internet users in France prefer ready-to-wear outlets rather than websites when purchasing clothing, shoes and accessories.
    Publication Date: 3/10/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading news source.
    Publication Date: 3/6/2017
    Topics: Digital Video
    Geographies: France
    Context: Efforts to fight digital video piracy in France are starting to work—the number of internet users who accessed content illegally via desktop/laptop in 2016 was down 8%.
    Publication Date: 2/28/2017
    Topics: Mcommerce
    Geographies: France
    Context: Mobile commerce will contribute more than a quarter of retail ecommerce sales in France this year, eMarketer estimates.
    Publication Date: 2/27/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: France
    Industries: Apparel & Accessories
    Context: Over 70% of internet users in France ages 18 and older said they bought apparel during the government-regulated winter sales period.
    Publication Date: 2/20/2017
    Topics: Programmatic Advertising; Programmatic Ad Spending
    Geographies: France
    Context: Programmatic advertising reached a milestone in France last year, with more than half of all digital display ad spending transacted via automated methods for the first time.
    Publication Date: 2/17/2017
    Topics: Social Media Usage
    Geographies: France
    Demographics: Females; Males; Millennials
    Context: Young women in France use a broader array of social networks than men.
    Publication Date: 2/16/2017
    Topics: Social Media Ad Spending
    Geographies: France
    Context: 2016 was a milestone year for ad spending in France. Digital surpassed TV outlays for the first time, driven upward by rapidly rising social media ad investment.
    Publication Date: 2/14/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Context: Digital buyers in France often deliberate for hours before purchasing most fashion items, a recent study found. By comparison, average purchase times for clothes and shoes were much, much shorter among internet users in Germany.
    Publication Date: 2/10/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Context: A recent study of internet users in France found print media was more effective overall at stirring those consumers to shop, though each medium had its merits.
    Publication Date: 2/8/2017
    Topics: Influencer Marketing
    Geographies: France
    Context: Many brands in France are looking to online lifestyle bloggers and other digital influencers to boost their social media presence on platforms like Instagram and Facebook—and attract like-minded customers. But who are these influencers, and what draws them to tout a brand?
    Publication Date: 2/7/2017
    Topics: Digital Content; Social Media Usage
    Geographies: France
    Context: Major news organizations in France will vet disputed posts for accuracy ahead of the country’s presidential election.
    Publication Date: 2/1/2017
    Topics: Digital Content; Newspapers; Magazines
    Geographies: France
    Context: Print publications are still popular in France, but most readers there now access news and other "print" content on digital platforms. Mobile devices are central to this shift.
    Publication Date: 1/30/2017
    Topics: Mobile Payments
    Geographies: France
    Context: The relatively few adult smartphone users in France willing to use a mobile payment app would be most comfortable making only modest purchases that way, a recent study found.
    Publication Date: 1/26/2017
    Topics: Internet Access Devices
    Geographies: France
    Demographics: Millennials
    Context: Young adults are more likely than their older peers to use smartphones to access the internet. The differences between generations are less distinct when it comes to other devices.
    Publication Date: 1/25/2017
    Topics: Digital Shoppers & Buyers; Digital Privacy & Security
    Geographies: France
    Context: There are limits to the depth of personal data internet users in France are open to sharing with brands in exchange for customized benefits or to see personalized ads. On the whole, the less invasive the information sought, the more willing respondents are to consider the idea.
    Publication Date: 1/24/2017
    Topics: TV; Second Screening; Social Media Usage
    Geographies: France
    Context: Almost two-thirds of Twitter users in France ages 18 to 64 used Twitter while watching TV in 2016, a 15% increase from 2014.
    Publication Date: 1/19/2017
    Topics: B2C Ecommerce Sales
    Geographies: France
    Context: Since peaking in 2010 at €93.1 ($103), average order values have fallen each consecutive year. But ecommerce sales have grown consistently.
    Publication Date: 1/12/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: France
    Demographics: Millennials
    Context: A recent survey found seven in 10 millennial internet users in France had refrained from buying their preferred brand in the past 12 months, with ethical concerns among the most prominent reasons for doing so.
    Publication Date: 1/9/2017
    Topics: Digital Retail Practices
    Geographies: France
    Context: Six in 10 retail outlets in France are equipped with display screens of some kind, and more than one-third of retailers now provide their sales staff with connected tablets to help improve customer service in-store.
    Publication Date: 1/6/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: France
    Context: Over 80% of consumers in France ages 15 to 70 watched live TV, far and away the channel into which respondents most said they viewed.
    Publication Date: 1/5/2017
    Topics: Mobile Advertising
    Geographies: France
    Context: Ad agencies in France profess to a host of challenges when it comes to managing mobile ad budgets, and do so to a greater degree than their marketing counterparts.
    Publication Date: 1/3/2017
    Topics: Consumer Behavior; Digital Shoppers & Buyers
    Geographies: France
    Context: The use of search engines dropped 15% in France over the last year. Those ages 18 to 64 used search engines to research products and services at a much lower rate in July 2016 than in September 2015.
    Publication Date: 12/23/2016
    Topics: Smartphone Users; Tablet Users
    Geographies: France
    Context: Smartphone and tablet usage in France is at an all-time high. Smartphone usage increased from 58% in 2015 to 65% in 2016.
    Publication Date: 12/15/2016
    Topics: Digital Shoppers & Buyers; Sharing Economy
    Geographies: France
    Context: Consumer-to-consumer commerce has become commonplace among internet users in France. A recent study found majorities of internet users there had bought or sold something to another consumer, with most doing so digitally.
    Publication Date: 12/14/2016
    Topics: Ad Blocking
    Geographies: France
    Demographics: Millennials
    Context: Over half of internet users ages 16 to 24 polled in France had installed an ad blocker, according to one recent study—the highest rate among any age group in the country. But they were also the group most likely to have uninstalled ad blocking technology.
    Publication Date: 12/13/2016
    Topics: Mcommerce
    Geographies: France
    Context: The one place that smartphone purchases are less common? The workplace.
    Publication Date: 12/6/2016
    Topics: Retail Ecommerce Sales
    Geographies: France
    Context: The gain is modest, 0.7%, but it stems a series of declines dating back to 2012, the last year the measure showed an increase. The declines, and next year’s projected gain, mainly reflect fluctuations in oil prices.
    Publication Date: 11/22/2016
    Topics: Time Spent with Media
    Geographies: France
    Context: Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. And device usage will pass a significant milestone.
    Publication Date: 11/17/2016
    Geographies: France
    Industries: Mobile Banking
    Context: Mobile access to bank accounts is up sharply, too. Nearly 30% of France’s web users check an account at least monthly with a mobile device; most prefer using their bank’'s mobile app rather than a mobile website, though.
    Publication Date: 11/8/2016
    Geographies: France
    Industries: Digital Banking; Mobile Banking
    Context: Internet users in France are doing less in physical branches, and visiting them less often. A study found more than three-quarters of internet users in France with bank accounts access those accounts via their bank’s website, and more than one-quarter do so via mobile app.