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    Publication Date: 6/21/2017
    Topics: Social Media Usage
    Geographies: Finland
    Context: Facebook remains Finland’s most widely used social network. But daily use of most other mainstream social platforms is rising much faster among the country’s internet users.
    Publication Date: 5/15/2017
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: Finland
    Context: Digital’s share of total media ad spending in Finland reached a record 32.3% in 2017’s first quarter. Nearly half of that spending went to international heavyweights Google and Facebook.
    Publication Date: 4/27/2017
    Topics: Programmatic Ad Spending
    Geographies: Finland
    Context: Programmatic digital display ad spending in Finland totaled €36.3 million ($40.3 million) in 2016, up 97% over 2015, comprising over a quarter of total digital display ad spending.
    Publication Date: 2/10/2017
    Topics: Mobile Apps
    Geographies: Finland
    Context: Finland’s foreign ministry has expanded its collection of tongue-in-cheek national emojis. Yes, there is a sauna.
    Publication Date: 2/8/2017
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Finland
    Context: After four consecutive years of declines, total media ad spending in Finland rose marginally in 2016. Digital was the biggest driver of growth, and advertisers expect to dedicate even more of their budgets to the category in 2017.
    Publication Date: 1/23/2017
    Topics: Smartphone Users
    Geographies: Finland
    Demographics: Millennials
    Context: Over 60% of smartphone users in Finland ages 15 to 74 checked their email via smartphone during an average week throughout the summer of 2016, and generally used them at a very high rate.
    Publication Date: 3/23/2016
    Topics: Programmatic Advertising
    Geographies: Finland
    Context: Programmatic is quickly becoming a key part of the media buying landscape in Finland. According to the Association of Finnish Advertisers, three-quarters (75%) of advertisers in the country bought ads programmatically as of December 2015.
    Publication Date: 1/29/2016
    Geographies: Finland
    Industries: Marketing Management Trends
    Context: Nearly three in 10 (29%) advertisers in Finland plan to increase ad and marketing spending in 2016, according to a January 2016 survey. Digital is especially likely to enjoy increases in spending.
    Publication Date: 10/26/2015
    Topics: Digital Privacy & Security; Personalization
    Geographies: Finland
    Context: Internet users in Finland are hesitant to share personal information with companies, even in exchange for tailored communications. Research indicates that they are more likely to give out their email address than other contact details, and that the level of willingness varies by age.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 3/15/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.”
    Publication Date: 3/1/2017
    Topics: Smartphones
    Geographies: Finland; Worldwide
    Context: Nokia’s classic 3310 handset will hit stores again in Q2 2017, along with three new smartphones.
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 12/19/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016.
    Publication Date: 10/14/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.
    Publication Date: 8/25/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Denmark; Finland; Norway; Sweden
    Context: In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most.
    Publication Date: 6/16/2016
    Topics: TV
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.
    Publication Date: 5/11/2016
    Topics: Smartphone Users
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone.
    Publication Date: 4/4/2016
    Topics: Ad Blocking
    Geographies: Denmark; Finland; Norway; Sweden
    Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.
    Publication Date: 9/24/2015
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Industries: Retail
    Context: Digital buyers in the Nordic countries say that visits to brick-and-mortar stores are an important source of information when researching an upcoming web purchase. Nevertheless, recent research from PostNord shows that few digital buyers in the region are actually engaging in showrooming activities.
    Publication Date: 10/16/2017
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 8/7/2017
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: Western Europe
    Industries: Digital Travel
    Context: Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 7/7/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Is Amazon partnering with Dish Network?; Uber halts service in Helsinki; and more.
    Publication Date: 6/15/2017
    Topics: Wearables
    Geographies: Netherlands
    Context: While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK.
    Publication Date: 5/18/2017
    Topics: Digital Advertising
    Geographies: China
    Context: Tencent is raking it in. The company reported its revenues totaled $7.2 billion in Q1 2017, up 55% from the same period a year ago.
    Publication Date: 5/15/2017
    Topics: Mobile Games
    Geographies: China
    Context: Tencent is bulking up on gaming, a portion of its business that generated more than $10 billion in revenues last year, with an expanded stake in Pocket Gems.
    Publication Date: 2/28/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon’s Twitch to sell video games; Nokia’s classic feature phone gets reboot; and more.
    Publication Date: 2/13/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: Sweden
    Context: Nearly one in five internet users in Sweden who plan to mark Valentine’s Day will give a gift to someone other than their romantic partner.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Western Europe
    Context: eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population.
    Publication Date: 1/6/2017
    Topics: Digital Privacy & Security
    Geographies: Germany; United Kingdom
    Context: Internet users in Germany and the UK are more likely than the average EU internet user to provide personal information online. But they are also more careful than average about who they share that information with, paying more attention to things like privacy policy statements and geographical location access than many of their peers elsewhere in the EU.
    Publication Date: 12/9/2016
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: Spain
    Context: HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV culture.
    Publication Date: 10/10/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Cinema Ad Spending
    Geographies: Netherlands
    Context: During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 12/18/2015
    Topics: Digital Ad Spending
    Geographies: Worldwide
    Context: There are few universal truths when examining industry advertising spending in 20 global markets. But one thing stands out: As consumers around the globe increase their use of digital devices to access information about products and to conduct ecommerce, brands are increasing their spending in digital channels.
    Publication Date: 10/7/2015
    Topics: Total Media Ad Spending
    Geographies: France
    Context: Total media ad spending will contract slightly in France this year, falling by 0.1% after a 1.1% decrease in 2014, according to eMarketer’s latest estimates of ad spending around the world. Digital ad spending is growing, albeit slowly, and mobile continues to rise at double-digit rates.