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    Publication Date: 7/10/2018
    Geographies: France; Germany; United Kingdom
    Demographics: Affluent; Millennials
    Context: The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
    Publication Date: 10/5/2018
    Topics: Digital Ad Spending
    Geographies: Germany
    Context: Germany, Europe’s largest economy, is the second-largest market for ad spending in the region, behind the UK. In 2018, eMarketer forecasts that advertisers in Germany will spend $21.13 billion on advertising, with 31.9% spent in digital channels.
    Publication Date: 8/27/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: Europe
    Context: Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.
    Publication Date: 4/26/2018
    Topics: Digital Ad Spending; Digital Media Buying
    Geographies: Switzerland
    Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
    Publication Date: 1/18/2018
    Topics: Internet of Things (IoT); Digital Shoppers & Buyers
    Geographies: Western Europe
    Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
    Publication Date: 8/24/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 6/30/2017
    Geographies: Sweden; United Kingdom
    Industries: Digital Health
    Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
    Publication Date: 11/7/2017
    Topics: Mobile Apps
    Geographies: Europe
    Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
    Publication Date: 10/3/2017
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 5/11/2017
    Topics: Internet of Things (IoT)
    Geographies: Europe
    Context: A trio of industry groups is calling on the European Commission to carefully consider changes to the EU’s electronic communications regulations over concerns they might hamper the development of the region’s internet of things (IoT) sector.
    Publication Date: 9/28/2017
    Geographies: Europe
    Industries: Travel
    Context: Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.
    Publication Date: 8/29/2017
    Topics: Programmatic Ad Spending
    Geographies: Europe
    Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
    Publication Date: 9/14/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: United Kingdom
    Context: Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX.
    Publication Date: 5/26/2017
    Topics: Cross-Border Ecommerce
    Geographies: Europe
    Context: The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations.
    Publication Date: 5/19/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Europe
    Context: EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 3/15/2017
    Topics: Cross-Border Ecommerce
    Geographies: Western Europe
    Context: Almost every country in Europe—whether in the EU or not—has different opportunities and challenges associated with cross-border ecommerce.
    Publication Date: 3/23/2017
    Topics: Video Games
    Geographies: Western Europe
    Industries: Sports
    Context: The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: Western Europe
    Industries: Digital Travel
    Context: Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
    Publication Date: 8/22/2017
    Topics: Mobile Games
    Geographies: Russia
    Context: In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 8/15/2017
    Topics: Mobile Apps
    Geographies: Europe; United States
    Context: US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case.
    Publication Date: 8/17/2017
    Topics: Tablets
    Geographies: Western Europe
    Context: Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth.
    Publication Date: 6/26/2017
    Topics: Time Spent with Media
    Geographies: Western Europe
    Context: eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.
    Publication Date: 2/3/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: Europe; France; United Kingdom
    Context: Messaging apps are popular in Western Europe, and Facebook dominates the space in leading countries like the UK and France with its Messenger and WhatsApp services. But user privacy concerns have caught the attention of EU regulators, and upcoming changes to the European Commission’s ePrivacy Directive are set to rein in those platforms’ data-gathering—and possibly their monetization efforts.
    Publication Date: 7/6/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more.
    Publication Date: 3/3/2017
    Topics: B2C Ecommerce Sales
    Geographies: Austria; Germany; Switzerland
    Industries: Apparel & Accessories
    Context: Pan-European online footwear and apparel retailer Zalando achieved a double-digit revenue rise in 2016, boosted by an expanding customer base.
    Publication Date: 6/2/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: Europe
    Context: Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked.
    Publication Date: 6/20/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Brexit-related effects on the UK’s economy have spurred research firm Zenith to revise its forecast of UK ad spending growth to less than 1% for the year. As Europe’s advertising leader, pared UK spending is expected to drive down Western Europe’s overall ad spending expansion.
    Publication Date: 5/17/2017
    Topics: Marketing Measurement Surveys
    Geographies: United Kingdom
    Context: The idea that brands and their agencies would work together to set a digital campaign’s key performance indicators (KPIs) would seem a given. But beyond that, philosophies get harder to reconcile. A recent survey of senior brand marketing and agency professionals in France, Germany and the UK found little consensus about what campaign KPIs should be.
    Publication Date: 5/26/2017
    Geographies: Europe
    Industries: Sports
    Context: When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year.
    Publication Date: 1/11/2017
    Topics: Digital Privacy & Security
    Geographies: Europe
    Context: It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if a new privacy proposal from the European Union passes.
    Publication Date: 4/10/2017
    Topics: Mobile Payments
    Geographies: Western Europe
    Context: Many consumers in Western Europe still hesitate to use mobile payment technology. But that behavior is changing, according to a recent forecast.
    Publication Date: 11/30/2016
    Topics: Marketing Measurement Surveys
    Geographies: Western Europe
    Industries: Apparel & Accessories
    Context: Most retailers in the fashion sector say innovation is very important to them. But new features may come at the expense of customer experience.
    Publication Date: 3/28/2017
    Topics: Retail Sales
    Geographies: Western Europe
    Industries: Consumer Products (CPG)
    Context: The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.
    Publication Date: 3/17/2017
    Topics: Computers; Tablets
    Geographies: Western Europe
    Context: More than 23 million slate tablets were shipped in Western Europe last year, but that number will decline each succeeding year, while shipments of ultraslim notebooks and detachable tablets will rise.
    Publication Date: 3/13/2017
    Topics: Virtual & Augmented Reality
    Geographies: Western Europe
    Context: Spending on augmented reality and virtual reality in Western Europe will reach $2.5 billion in 2017, a 131% increase over 2016.
    Publication Date: 3/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Ireland
    Context: 2017 will mark a major milestone for ad spending in Ireland, as digital surpasses all other forms of advertising for the first time, according to eMarketer’s latest ad spending forecast.
    Publication Date: 10/18/2016
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: European organizations face a complicated task when it comes to collecting customers’ personal information. While many consumers oppose such practices, other research suggests they are willing to trade personal details in exchange for the right incentives. This is complicating marketers’ decision-making as they try to square customers’ desire for confidentiality with data-gathering efforts.
    Publication Date: 3/22/2017
    Topics: Performance Benchmarks; Viewability
    Geographies: Europe; United States
    Context: A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model.
    Publication Date: 2/22/2017
    Topics: Digital Privacy & Security; Promotions
    Geographies: Western Europe
    Context: In privacy-alert Western Europe, a surprising finding: Some 82% of internet users surveyed by Retail Week and Osborne Clarke said they are comfortable receiving personalized offers and pricing based on their online search and purchase history.
    Publication Date: 3/6/2017
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 2/27/2017
    Topics: Sharing Economy
    Geographies: Denmark
    Context: A new taxi law that may hurt Uber’s ambitions in Denmark adds yet another wrinkle to Europe’s ongoing struggle with the sharing economy.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Western Europe
    Context: eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population.
    Publication Date: 1/17/2017
    Topics: Mobile Payments
    Geographies: Sweden
    Context: Move would create first central-bank backed virtual currency in Europe, but Swedes express reservations.