Geography

Asia-Pacific (4)
Europe (6)
Latin America (2)
Middle East & Africa (1)
North America (17)
Worldwide (5)

Record Type

Publication Date

Topic

Industry

Demographics

23 Results
Type:
Report
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 8/23/2017
    Topics: Email; Email Marketing; Performance Benchmarks; Marketing Technology; Personalization
    Geographies: United States
    Context: Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
    Publication Date: 9/6/2016
    Topics: Email; Email Marketing; Customer Experience; Mobile Devices; Targeting; Marketing Tactics; Performance Benchmarks; Big Data
    Geographies: Worldwide; United States
    Context: Email remains a standard channel for marketers, but increased mobile use by consumers and more frequent messaging by brands are causing deliverability concerns and decreased performance.
    Publication Date: 3/3/2016
    Topics: Email Marketing; Email Ad Spending
    Geographies: Canada
    Context: It’s become a common belief that email has taken a back seat to newer, flashier forms of digital marketing, but data from the industry suggests otherwise. eMarketer expects Canada’s email ad spending to see steady growth through 2020, and there’s also increased investment in permission-based email across multiple sectors.
    Publication Date: 3/7/2018
    Topics: Email; Video Games; Digital Content; Internet Users; Social Media Users
    Geographies: United States
    Context: In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.
    Publication Date: 3/6/2018
    Topics: Email; Internet Users; Mobile Devices; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.
    Publication Date: 2/22/2017
    Topics: Email; Digital Video; Internet Users; Social Media Users; Mobile Users
    Geographies: United Kingdom
    Context: Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.
    Publication Date: 1/10/2017
    Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
    Geographies: Worldwide; United States
    Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
    Publication Date: 3/14/2018
    Topics: Social Media Users; Mobile Messaging
    Geographies: United States
    Context: Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
    Publication Date: 2/5/2018
    Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
    Publication Date: 5/3/2017
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.
    Publication Date: 9/22/2016
    Topics: Internet Users; Social Media Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: By the end of 2016, nearly 64% of people in the US will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 2/29/2016
    Topics: Ebooks; Digital Video; Digital Content; Internet Users; Mobile Devices; Mobile Games; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United States
    Context: Among the 265.6 million US internet users in 2016, 11.7% will use only a mobile device for online access. Meanwhile, 7.1% will use just a desktop or laptop to go online and 81.2% will use both a PC and a mobile device.
    Publication Date: 12/17/2015
    Topics: B2B Marketing; B2B Mobile
    Geographies: Canada; Worldwide; Spain; United Kingdom; United States
    Context: eMarketer’s six B2B mobile marketing trends for 2016 reflect the increasing prevalence of smartphones and tablets in the workplace. In 2016, B2B marketers will optimize their use of content, data and technology to more effectively reach buyers and decision-makers.
    Publication Date: 11/19/2015
    Topics: Consumer Behavior
    Geographies: Canada
    Industries: Retail
    Context: Marketers in Canada are honing their understanding of how to apply new technologies to better engage consumers and their ever-shifting tastes. Here’s a look at the digital trends that marketers most need to know.
    Publication Date: 9/15/2016
    Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: United Kingdom
    Context: eMarketer’s latest UK programmatic ad spending forecast update paints a picture of a rapidly maturing market. This year, 70% of all UK digital display ad spend will flow through programmatic pipes, and that proportion will pass three-quarters next year.
    Publication Date: 8/11/2016
    Topics: Digital Retail Practices; Mcommerce; Customer Experience; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: India
    Context: Ecommerce accounts for a small portion of total retail sales in India, but sharp growth is expected soon. Much of that will be driven by the continued adoption of smartphones and the rise of mcommerce in the country.
    Publication Date: 2/8/2016
    Topics: Loyalty Programs
    Geographies: United States
    Industries: Retail
    Context: Consumers are responding to incentives by joining loyalty programs in expanding numbers, but true loyalty remains elusive. In this report, eMarketer looks at consumer loyalty in the mobile world.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 12/15/2016
    Topics: Internet Activities; Media Consumption
    Geographies: China
    Demographics: Millennials
    Context: China’s young adults are reshaping society and overturning assumptions about how media is consumed and how marketers interact with consumers.
    Publication Date: 10/18/2016
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: Canada
    Context: By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 7/14/2016
    Topics: Wearables; Internet of Things (IoT)
    Geographies: Canada
    Context: Marketers in Canada are mining sensor data from the internet of things (IoT), beacons and wearables to improve how they communicate with consumers.