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166 Results
Type:
Interview
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Results Per Page: 50 | 25 | 10
    Publication Date: 8/11/2017
    Name: Jessamyn Block
    Title: Director, Marketing
    Company: Ringly
    Topics: Email; Email Marketing; Content Marketing
    Geographies: United States
    Context: Jessamyn Block, director of marketing at smart jewelry company Ringly, explains how email marketing helps the brand retain customers.
    Publication Date: 8/10/2017
    Name: Lauren Henderson
    Title: Marketing Manager
    Company: Minibar Delivery
    Topics: Email; Email Marketing; Personalization
    Geographies: United States
    Context: Lauren Henderson, marketing manager at Minibar Delivery, explains the significance of effectively scheduling marketing emails.
    Publication Date: 8/10/2017
    Name: Amanda Tolleson
    Title: CMO
    Company: Birchbox
    Topics: Email; Email Marketing; Ecommerce Sales
    Geographies: United States
    Context: Amanda Tolleson, CMO at Birchbox, shares how the company uses email marketing to connect the digital and physical aspects of its business.
    Publication Date: 5/1/2017
    Name: Alex Weinstein
    Title: Director, Marketing Technology and CRM
    Company: eBay
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 10/10/2016
    Name: Jennifer Stamper
    Title: Interactive Marketing Manager
    Company: Extra Space Storage
    Topics: Email Marketing
    Geographies: United States
    Context: Jennifer Stamper, interactive marketing manager at Extra Space Storage, talks about the brand's acquisition strategy and why email's role in it is growing.
    Publication Date: 8/23/2016
    Name: Nicole Oliver
    Title: Director, Brand Experience
    Company: Coastal.com
    Topics: Email Marketing; Customer Experience; Performance Benchmarks
    Geographies: United States
    Context: Nicole Oliver, director of brand experience at US online eyewear retailer Coastal.com, talks about how the company built an email marketing strategy that is personalized to each recipient.
    Publication Date: 2/24/2016
    Name: Tom Tate
    Title: Product Marketing Manager
    Company: AWeber
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Tom Tate, product marketing manager at global email services provider AWeber, discusses the value of having a team monitor regional laws to ensure email compliance for clients.
    Publication Date: 2/24/2016
    Name: Mark Daprato
    Title: CMO
    Company: Shop.ca
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Shop.ca executives discuss how Canada's online marketplace uses email to reach customers.
    Publication Date: 2/24/2016
    Name: Claire Bara
    Title: Vice President, Marketing
    Company: Rona
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Claire Bara, vice president of marketing at Rona, discusses the issues the company faced after Canada's Anti-Spam Legislation (CASL) went into effect.
    Publication Date: 7/27/2017
    Name: Sandro Roco
    Title: Director, Strategic Initiatives
    Company: Bombfell
    Topics: Email Marketing; Content Marketing; Personalization
    Geographies: United States
    Industries: Apparel & Accessories
    Context: Sandro Roco, director of strategic initiatives for subscription clothing delivery service Bombfell, discusses the role customer input plays in personalization.
    Publication Date: 6/27/2017
    Name: Bill Magnuson, CEO and Co-Founder, Appboy
    Title: Tanner McGrath, Lead Product Manager, Postmates
    Topics: Email Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.
    Publication Date: 1/25/2017
    Name: Rajiv Doshi
    Title: Director, Digital Marketing
    Company: Mezzetta
    Topics: Email Marketing; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Rajiv Doshi, director of digital marketing at pickled vegetable company Mezzetta, discusses how the brand is pushing past vanity metrics to more effectively measure the success of its influencer marketing campaigns.
    Publication Date: 10/10/2016
    Name: Jim Schuh
    Title: Director, Digital Marketing
    Company: Great Wolf Resorts
    Topics: Email Marketing; Customer Experience
    Geographies: United States
    Context: Jim Schuh, director of digital marketing at indoor water park Great Wolf Resorts, discusses how the brand uses data to boost customer acquisition efforts.
    Publication Date: 5/16/2016
    Name: Len Shneyder
    Title: Vice President, Industry Relations
    Company: SparkPost
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Len Shneyder, vice president of industry relations at email delivery company SparkPost, discusses the role that sales enablement technology plays in aligning and tracking content, as well as keeping the pipeline full.
    Publication Date: 3/21/2018
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Marketing Technology; Ad Blocking
    Geographies: United States
    Context: Blockchain and coin mining are finding new uses
    Publication Date: 3/20/2018
    Name: Gabriel Francis
    Title: Team Lead, Product Marketing Manager, Offline Sales
    Company: Facebook
    Topics: Digital Advertising; Mobile Advertising; Local Advertising
    Geographies: United States
    Context: A glimpse behind the new retargeting tools
    Publication Date: 2/7/2018
    Name: Rob Griffin
    Title: Consultant
    Company: -
    Topics: Big Data; Marketing Technology; Performance Benchmarks
    Geographies: United States
    Context: And the technology challenges ahead
    Publication Date: 1/31/2018
    Name: Erin Stender
    Title: Vice President, Marketing
    Company: Classy
    Topics: Content Marketing; B2B Marketing
    Geographies: Worldwide
    Context: Do it right and return will come
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/8/2017
    Name: Lynne Koreman
    Title: CMO
    Company: CyberVista
    Topics: Digital Privacy & Security
    Geographies: United States
    Context: Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
    Publication Date: 10/12/2017
    Name: Allen Nance
    Title: Global CMO
    Company: Emarsys
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Allen Nance, global CMO at Emarsys, discusses what human and machine marketers are each meant to do.
    Publication Date: 10/5/2017
    Name: Matt Heinz
    Title: President and Founder
    Company: Heinz Marketing
    Topics: B2B Marketing
    Geographies: United States
    Context: Matt Heinz, president and founder of Heinz Marketing, explains how B2Bs should approach account-based marketing, and why it makes a difference for buyers.
    Publication Date: 9/21/2017
    Name: Allon Caidar
    Title: Co-Founder and CEO
    Company: TVPage
    Topics: Digital Video; Digital Video Advertising; Marketing Technology
    Geographies: United States
    Context: Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
    Publication Date: 9/5/2017
    Name: Michael Fauscette
    Title: Chief Research Officer
    Company: G2 Crowd
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/21/2017
    Name: Patrick Flanagan, Vice President, Digital Marketing and Strategy, Simon Property Group
    Title: Christian Brucculeri, CEO, Snaps
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/10/2017
    Name: Wayne Townsend
    Title: President, Technology
    Company: Epsilon
    Topics: Multichannel Marketing
    Geographies: United States
    Context: Wayne Townsend, president of technology at Epsilon, discusses why all marketers can benefit from having more holistic attribution practices.
    Publication Date: 8/9/2017
    Name: Melissa Studzinski
    Title: Head of Customer Engagement and Loyalty
    Company: Rue La La
    Topics: Digital Advertising; Multichannel Marketing
    Geographies: United States
    Context: Melissa Studzinski, head of customer engagement and loyalty at Rue La La, describes the challenges of using multitouch attribution models.
    Publication Date: 8/1/2017
    Name: Jack Hogan
    Title: CTO
    Company: Lifescript
    Topics: Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
    Publication Date: 7/31/2017
    Name: Jeffra Trumpower
    Title: Senior Marketing Manager
    Company: WeddingWire
    Topics: Content Marketing; Personalization
    Geographies: United States
    Context: Jeffra Trumpower, senior marketing manager at WeddingWire, discusses the importance of progressive content sequencing.
    Publication Date: 7/19/2017
    Name: George Wright
    Title: CEO
    Company: Smart Communications
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: George Wright, CEO of Smart Communications, explains how banks in the UK can make their digital services more appealing across generations.
    Publication Date: 7/13/2017
    Name: Gary Kanazawa
    Title: Head of StubHub Labs
    Company: StubHub
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Gary Kanazawa, head of StubHub Labs, the ticket reseller's mobile innovation group, talks about how the brand's bot makes the most of Facebook Messenger's social roots to drive engagement.
    Publication Date: 7/13/2017
    Name: Dale Renner
    Title: CEO
    Company: RedPoint Global
    Topics: Marketing Technology
    Geographies: United States
    Context: Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.
    Publication Date: 7/5/2017
    Name: Ashley Stirrup
    Title: CMO
    Company: Talend
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
    Publication Date: 6/30/2017
    Name: Charm Bianchini
    Title: Senior Director, Enterprise Marketing
    Company: Marketo
    Topics: Lead Generation; B2B Marketing
    Geographies: United States
    Context: Marketo’s senior director of enterprise marketing, Charm Bianchini, explains how access to more data from events helps the company fine-tune its strategy and achieve a five times return on their investment.
    Publication Date: 6/30/2017
    Name: Alon Alroy
    Title: Co-Founder and Chief of Marketing
    Company: Bizzabo
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
    Publication Date: 6/30/2017
    Name: Kurt Miller
    Title: Senior Vice President, Strategy and Planning
    Company: George P. Johnson
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Kurt Miller, senior vice president of strategy and planning at George P. Johnson, talks about the types of technology that are prompting B2B events to evolve into data goldmines.
    Publication Date: 6/23/2017
    Name: Michael Greene
    Title: Vice President, Product Strategy
    Company: AudienceScience
    Topics: Performance Benchmarks; Multichannel Marketing; Big Data; TV Advertising
    Geographies: United States
    Context: Michael Greene, vice president of product strategy at AudienceScience, discusses how far along marketers are in their journey to integrate TV, digital and in-store data.
    Publication Date: 6/2/2017
    Name: Peter Cassidy
    Title: Founder and Chief Product Officer
    Company: Stackla
    Topics: Content Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, talks about the larger role machine learning will play in content marketing.
    Publication Date: 5/23/2017
    Name: Chris Chodnicki
    Title: Co-Founder and Executive Director, Strategic Partnerships
    Company: R2integrated (R2i)
    Topics: Marketing Technology
    Geographies: United States
    Context: Chris Chodnicki and Kara Alcamo of marketing agency R2i discuss what to consider when shopping for your company’s next marketing automation tool—and the up-and-coming capabilities to look out for.
    Publication Date: 5/9/2017
    Name: Shailin Dhar
    Title: Founder and Director, Research
    Company: Method Media Intelligence
    Topics: Mobile Advertising; Performance Benchmarks; Digital Video Advertising; Programmatic Advertising
    Geographies: United States
    Context: Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 5/3/2017
    Name: Dave Haucke
    Title: Program Director, Product Strategy, Watson Marketing
    Company: IBM
    Topics: Customer Experience; Marketing Tactics; Big Data
    Geographies: Worldwide
    Context: Dave Haucke, program director of product strategy at IBM Watson Marketing, says digital transformation is about marketers delivering seamless customer experiences. The problem is that some companies are more prepared than others.
    Publication Date: 5/3/2017
    Name: Grégoire Baret
    Title: General Manger, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: Canada
    Industries: Apparel & Accessories
    Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.
    Publication Date: 4/26/2017
    Name: Steve Koenig
    Title: Senior Director, Market Research
    Company: Consumer Technology Association (CTA)
    Topics: Internet of Things (IoT)
    Geographies: United States
    Context: Steve Koenig, senior director of market research at the Consumer Technology Association (CTA), spoke with eMarketer about what’s driving the resurgence of interest in smart-home living.
    Publication Date: 4/12/2017
    Name: Kimberly Cabot
    Title: COO
    Company: ShopCo Technologies
    Topics: Digital Retail Practices; Ecommerce Sales
    Geographies: United States
    Industries: Technology
    Context: ShopCo Technologies COO Kimberly Cabot discusses how the company's universal shopping cart technology can help retailers fight cart abandonment.
    Publication Date: 4/7/2017
    Name: Bret Greenstein
    Title: Vice President, Watson IoT
    Company: IBM
    Topics: Internet of Things (IoT)
    Geographies: United States
    Context: Bret Greenstein, vice president of Watson IoT at IBM, discusses the requirements consumers have for the connected technology they allow in their homes.
    Publication Date: 4/4/2017
    Name: Yoav Oz
    Title: Co-Founder
    Company: Spotad
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 3/30/2017
    Name: Michelle Lam
    Title: Co-Founder and CEO
    Company: True&Co.
    Topics: Digital Retail Practices; Personalization
    Geographies: United States
    Industries: Apparel & Accessories
    Context: Michelle Lam, co-founder and CEO of online lingerie shop True&Co., tells eMarketer how the company upholds a shopping environment where customers are eager to share their personal preferences.
    Publication Date: 3/30/2017
    Name: Diane Kegley
    Title: CMO
    Company: RichRelevance
    Topics: Digital Retail Practices; Omnichannel Retailing; Personalization
    Geographies: United States
    Industries: Retail
    Context: RichRelevance's CMO, Diane Kegley, and director of product marketing, Jolie Katz, discuss the opportunities for better omnichannel personalization in the retail industry.
    Publication Date: 3/30/2017
    Name: Wade Allen
    Title: Vice President, Brand and Digital Innovation, Chili’s
    Company: Brinker International
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Wade Allen, vice president of brand and digital innovation at restaurant chain Chili’s, spoke with eMarketer about the technological challenges of personalization.