OCT 11, 2019
Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.
JAN 21, 2020
Pauline Majer, head of email marketing at team management application Monday.com, was against using open and click rates as KPIs. “Your KPI is your end goal,” she said. “If I have a trial user, and I want to teach him how to use something in my platform, that is my KPI, and that is the number I'm going to look at.”.