Interview

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    Interview
     | 
    AUG 9, 2018

    What advertisers need to know about social shows

    Billy Boulia
    Vice President and Group Director, Social Strategy
    Digitas
    Interview
     | 
    FEB 28, 2018

    Too many ad tags and poor page design create latency

    Brian Rifkin
    Co-Founder
    JW Player
    Interview
     | 
    AUG 24, 2018

    Video ad demand is too hot to settle for remnant prices

    Scott Rosenberg
    Senior Vice President, General Manager, Platform
    Roku
    Interview
     | 
    AUG 8, 2018

    Barbagallo was interviewed as part of eMarketer’s August report, "Video Ads in Social Media 2018: Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—But Are People Watching?". How interested are you in social in-stream advertising where it's currently offered—Facebook and Twitter?

    Joseph Barbagallo
    Manager, Digital, Social and CRM
    Jaguar Land Rover North America
    Interview
     | 
    AUG 22, 2018

    And the company’s growing ad business is a sign of the potential for connected TV to bridge the divide between traditional TV and digital video advertising.

    Scott Rosenberg
    Senior Vice President, General Manager, Platform
    Roku
    Interview
     | 
    AUG 3, 2018

    As evidenced by Snapchat Discover, Twitter’s live programming, Facebook Watch and now Instagram's IGTV, the biggest social players are exploring TV-style content, which signals that more in-stream video advertising opportunities are on the way. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Tricia Carr about what’s to come for in-stream advertising in the social sphere.

    Frank Amorese
    Senior Media Director
    Heineken USA
    Interview
     | 
    OCT 11, 2018

    They have high expectations

    John Egan
    Head of Demand, EMEA
    MoPub, a Twitter company
    Interview
     | 
    AUG 22, 2018

    How the industry can push connected TV advertising forward

    Pooja Midha
    President
    true[X]
    Interview
     | 
    JUN 11, 2018

    Marketers and publishers continue to make it a priority

    Susan Schiekofer
    Chief Digital Investment Officer
    GroupM
    Interview
     | 
    JUN 11, 2018

    What will change, however, is the way in which we consume video ads themselves. We'll see artificial intelligence being used a lot more in order to optimize and even possibly create ads. In the case of Teads, we use artificial intelligence on a daily basis.

    Eric Tourtel
    Senior Vice President, Latin America
    Teads
    Interview
     | 
    APR 25, 2018

    What's fueling consumer interest?

    Damian Collier
    Founder and CEO
    Blend Media
    Interview
     | 
    JUL 18, 2018

    Why Canada's Maple Leaf Foods wants in

    Sameer Bandeali
    Digital Marketing and Ecommerce Leader
    Maple Leaf Foods
    Interview
     | 
    OCT 2, 2018

    Otherwise, in-stream video ads, promoted video or website cards have been effective for driving objectives from top to mid funnel. For example, we ran a paid campaign on Twitter supporting our 2018 CES keynote livestream with Akio Toyoda. We started with a tune-in strategy to remind users when our press announcement would go live.

    Nancy Inouye
    National Media Manager
    Toyota Motor North America
    Interview
     | 
    AUG 30, 2018

    With video ads on mobile, for example, if a user’s signal changes from 4G to 3G, or even less, the technology can adapt to that. Finally, publishers are using data better. This helps create an open, transparent environment that allows for storytelling, but also allows for frequency capping across multiple players. What's the biggest area for improvement?

    Patrick Edlefsen
    Managing Director, D/A/CH
    Sizmek
    Interview
     | 
    AUG 30, 2018

    We also have the option of watching a video ad. For example, watch a 30-second ad and you'll be let in. There are also other things we can do, like payment gateways, but our current approach is to be strict. Since your audiences are assumably different on each domain, do you tailor the messaging to ad blocker users on each site? What's an example?

    Nick Flood
    Deputy Managing Director, Digital
    Dennis Publishing