DEC 21, 2017
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
Luis Spencer Freitas
Digital Marketing Director
Pernod Ricard USA
DEC 21, 2017
That means it’s harder for fraudulent parties to profit by buying sophisticated fraud traffic and showing display ads to those visitors, because the cost of acquired traffic has gone up greater than many display CPMs.
eMarketer: What are your expectations for 2018?
Tiffany: In 2017, we saw a tremendous amount of inventory spoofing, or counterfeiting.
Co-Founder and President
JUN 1, 2018
The bad guys are tweaking how they utilize malware
Director, Product and Data Science
MAR 21, 2018
Blockchain and coin mining are finding new uses
Salon Media Group
DEC 20, 2017
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets in the coming year.
Global Vice President and General Manager, Partnerships
Oracle Data Cloud
DEC 19, 2017
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
US Business Development Director
OCT 26, 2018
Is it still a threat to the advertising industry?
Chase Buckle, Vicky Foster, Andrew Mason, Gabe Morazan, Phil Stelter, Justin Taylor, Daniel Wilkinson
Senior Trend Analyst, Digital Commercial Director, Media Operations Director, EMEA, Senior Product Manager, Digital Governance, Managing Director and Chief Media Officer, Managing Director, UK, Global Head of Paid Media
GlobalWebIndex (GWI), Bauer Media Group, Digitas UK, Crownpeak, Syzygy, Teads, Jellyfish
SEP 26, 2017
Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
Toyota North America
SEP 10, 2018
Messenger display ads can be very interruptive and a little bit invasive. A display ad in the Facebook News Feed is like advertising on the radio. But a display ad in Messenger is like advertising in the middle of a phone call. That doesn't mean don't do it. It means brands should recognize that dynamic and respect it. What messages would be welcome in that scenario?
Vice President, Group Director of Social Strategy
APR 25, 2018
Now that more than 80% of digital display ads are being bought programmatically, some media companies are eliminating the silos between their direct and automated advertising departments. Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading companies to reorganize themselves.
Executive Director, Media and Analytics
APR 3, 2018
The programmatic trend to watch
Head of Product Marketing, Adobe Advertising Cloud
DEC 14, 2018
Programmatic is now the primary mechanism for buying digital display ads in the US, and this form of automation is increasingly being extended to traditional channels such as TV, audio and out-of home (OOH). eMarketer’s Lauren Fisher recently spoke with Amanda Martin, director of enterprise partnerships at buy-side digital partner Goodway Group about why it’s a no-brainer for programmatic buyers to bring
Director of Enterprise Partnerships
OCT 11, 2018
They have high expectations
Head of Demand, EMEA
MoPub, a Twitter company
FEB 28, 2018
Header bidding has become really popular with display advertising. Why hasn’t it taken off with video? Video header bidding was a buzzword of 2017. But it’s just not there and it didn’t scale up. A lot of times it is because of technical issues and resource constraints from the publishers. Can you elaborate? For some reason, publishers have difficulty getting header bidding live with video.
DEC 18, 2017
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
Founder and CEO
AUG 28, 2018
You see the same thing in digital—ads that are native, like Facebook ads, have an advantage over display ads, which are off to the side, and you try not to look at them. Podcasts ads are a very native form of advertising. Simplisafe advertises on The Bill Simmons Podcast, which is one of the biggest ones out there. How did you decide this podcast was a good fit?
Director of Acquisition
NOV 16, 2017
It’s a lot more appealing to the audiences than just a plain static display ad.
“Some clients have their own benchmarks, and this is where some are being too demanding.”
eMarketer: As ad formats evolve, how have the conversations you’re having with brands changed?
Ferguson: Some clients have their own benchmarks, and this is where some are being too demanding.
Germaine Ng Ferguson
General Manager, Integrated Solutions and Analysis
MAY 17, 2018
If it’s a display ad, it might be a click. If it’s a social platform like Facebook, it might be a "like.". How do brands typically measure these types of engagements? Some brands look at a basic volume count of total engagements. For example, they might see that they have 1.2 million customer engagements this quarter, and they’ll benchmark it against prior quarters.
Co-Founder and Chief Customer Officer
JUN 21, 2018
There are four main types of advertising units on Amazon: headline ads, sponsored product ads, standard display ads and product listing ads. The two that power Amazon's advertising business today are headline ads and sponsored product ads. The reason they drive most of Amazon's business is that, unlike display advertising, they're tied to search.
Director, Amazon Research
JUN 6, 2018
You as the marketer see there's a halo effect across channels, whether it's voice, display advertising, search or social media—or another channel that comes along in the future. How are you paying off on that engagement so the customer sees the value? How are you respecting their choices and better understanding what they're trying to achieve in their day-to-day lives, and how you can help them?
Chief Digital Officer
SEP 13, 2018
If someone is on the internet and hits a display ad, starts interacting with the site and then signs up for an email, we have that information and are able to know what products they’ve been searching for. With what we know of their previous engagement on the site, we could deliver a personalized email.
Stephen Driscoll, Brent Christensen, Victoria Vaynberg, Harris Beber
Vice President, Marketing , Director, Digital Marketing for Email and Push, CMO, CMO
AARP, Overstock.com, Resy, Vimeo
JUN 21, 2018
The moment isn't all that matters
Executive Vice President, Business Development and Marketing
SEP 12, 2017
The campaign was promoted with display ads that led respondents to a landing page telling them to message a specific number via WhatsApp [to get started].
“This generation is not too afraid of data privacy. To them, the benefit was greater than the loss of personal data or their mobile number.”
Executive Director, Brand Strategy and Innovation
AUG 6, 2018
Even in spite of its inherent cost
CTO and Co-Founder
Jingshuo Technology Group