Interview

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    Interview
     | 
    NOV 16, 2018

    Ad buyers want to get closer to publishers

    Max Jaffe
    Managing Partner, Programmatic Practice Lead
    GroupM
    Interview
     | 
    OCT 4, 2018

    While digital ad spending in Germany pulls in the largest share of spending—30.7%—TV and newspapers are close behind at about 25% each. eMarketer's Patricia Orsini and Sean Creamer spoke with agency executives about why traditional media stays strong even as digital makes inroads, and what is driving the shift of ad dollars to digital. Why do brands still like traditional media in Germany?

    Tim Keller, Andrew Mason, Michael Zeisler
    Executive Director, Brand and Innovation, Media Operations Director, UK and EMEA, Regional Director, Central Europe
    Kolle Rebbe, Digitas, Pubmatic
    Interview
     | 
    JUL 27, 2018

    Separating signal from noise requires persistence

    Gail Horwood
    Senior Vice President, Integrated Marketing
    Kellogg Company
    Interview
     | 
    APR 4, 2018

    'It’s a data arms race'

    Michael Jacobson, Chi Lo
    Manager, Advertising Data and Solutions, Director, Partnerships and Platforms
    Bazaarvoice, Bazaarvoice
    Interview
     | 
    OCT 11, 2018

    Transparency isn't keeping them in open markets

    Matt Prohaska
    CEO and Principal
    Prohaska Consulting
    Interview
     | 
    APR 3, 2018

    The programmatic trend to watch

    Tammy Le
    Head of Product Marketing, Adobe Advertising Cloud
    Adobe
    Interview
     | 
    DEC 14, 2018

    While many TV businesses eye programmatic with caution, it may just be the key to keeping advertising dollars from shifting deeper into digital in the long run. eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of advanced TV advertising solutions firm Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.

    Lorne Brown
    CEO
    Operative