While digital ad spending in Germany pulls in the largest share of spending—30.7%—TV and newspapers are close behind at about 25% each. eMarketer's Patricia Orsini and Sean Creamer spoke with agency executives about why traditional media stays strong even as digital makes inroads, and what is driving the shift of ad dollars to digital. Why do brands still like traditional media in Germany?
Tim Keller, Andrew Mason, Michael Zeisler
Executive Director, Brand and Innovation, Media Operations Director, UK and EMEA, Regional Director, Central Europe
While many TV businesses eye programmatic with caution, it may just be the key to keeping advertising dollars from shifting deeper into digital in the long run. eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of advanced TV advertising solutions firm Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.