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29 Results
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    Publication Date: 8/31/2017
    Topics: B2C Ecommerce Sales
    Geographies: Denmark
    Context: Demark appears on track to see another double-digit gain in business-to-consumer (B2C) ecommerce in 2017, following a first half in which fast-rising mcommerce sales pushed up overall B2C ecommerce by 13%.
    Publication Date: 2/27/2017
    Topics: Sharing Economy
    Geographies: Denmark
    Context: A new taxi law that may hurt Uber’s ambitions in Denmark adds yet another wrinkle to Europe’s ongoing struggle with the sharing economy.
    Publication Date: 2/15/2017
    Topics: B2C Ecommerce Sales
    Geographies: Denmark
    Industries: Automotive
    Context: Volkswagen launched online car sales for the first time in Denmark in December 2016, allowing customers to purchase one of their minicar models directly from the automaker’s website.
    Publication Date: 11/21/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark
    Context: Research shows that nearly eight in 10 adult internet users in Denmark have heard of Black Friday, but fewer than one in five intend to take advantage of the deals offered on that day. For Cyber Monday, the number of planned purchasers is even lower, at just 6% of internet users.
    Publication Date: 2/22/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark
    Context: One in five digital buyers in Denmark said their most recent digital purchase was clothes, shoes or jewelry, according to a 2015 survey, while 14% each had last bought entertainment items (movies, music or books) or spent money on travel and cultural experiences.
    Publication Date: 11/12/2015
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark
    Context: According to one survey, internet users in Denmark will spend roughly 22% of their Christmas gift budget online this year. One in five respondents expected to spend between 26% and 50% of their budget buying gifts digitally, while 10% planned to spend more than half. Crowds and convenience are driving them to the web.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 3/15/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.”
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 12/19/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016.
    Publication Date: 10/14/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.
    Publication Date: 8/25/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Denmark; Finland; Norway; Sweden
    Context: In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most.
    Publication Date: 6/16/2016
    Topics: TV
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.
    Publication Date: 5/11/2016
    Topics: Smartphone Users
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone.
    Publication Date: 4/4/2016
    Topics: Ad Blocking
    Geographies: Denmark; Finland; Norway; Sweden
    Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.
    Publication Date: 1/4/2018
    Topics: Time Spent with Media
    Geographies: South Korea
    Context: eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 6/15/2017
    Topics: Wearables
    Geographies: Netherlands
    Context: While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK.
    Publication Date: 3/3/2017
    Topics: Sharing Economy
    Geographies: Worldwide
    Context: As Lyft looks to raise more money, its biggest competitor, Uber, struggles with its leadership and brand image.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Western Europe
    Context: eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population.
    Publication Date: 12/13/2016
    Topics: Digital Video
    Geographies: Western Europe
    Context: France and Germany lag much of the region, where roughly two-thirds of internet users watch digital video.
    Publication Date: 12/9/2016
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: Spain
    Context: HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV culture.
    Publication Date: 11/23/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Spain
    Context: Families in Spain may not be gathering for turkey dinners this week, but they can expect plenty of Black Friday and Cyber Monday sales specials, even though Thanksgiving isn’t a holiday in Spain.
    Publication Date: 10/28/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Germany
    Context: Eight in 10 residents made a digital purchase in the previous year, and purchase frequency is up. Mobile shopping and buying are climbing sharply, too, while fewer consumers use desktop and laptop PCs for digital commerce
    Publication Date: 10/10/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Cinema Ad Spending
    Geographies: Netherlands
    Context: During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 4/5/2016
    Topics: Tablet Users
    Geographies: United Kingdom
    Context: The once fast-growing tablet market in Western Europe will tail off as Europeans increasingly choose large-screen smartphones as their primary mobile device, eMarketer predicts.
    Publication Date: 12/18/2015
    Topics: Digital Ad Spending
    Geographies: Worldwide
    Context: There are few universal truths when examining industry advertising spending in 20 global markets. But one thing stands out: As consumers around the globe increase their use of digital devices to access information about products and to conduct ecommerce, brands are increasing their spending in digital channels.