Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.