OCT 11, 2018
The benefits for direct-to-consumer teams
Senior Vice President, Managing Director of Digital Media
JUL 12, 2018
And why the influencer bubble won't burst
Vice President, Beauty Brand Partnerships
JUL 20, 2018
The Greek yogurt brand ditched Marketing 101 principals
Senior Director, Marketing Communications
MAY 16, 2018
New developments for the CPG industry
President, Media Center of Excellence
JUN 11, 2018
CPGs [consumer packaged goods] that sell through traditional retail channels are still trying to define what the customer experience means in that context, and how they can impact it. You’ll see a lot more CPG companies start to open up their own direct retail channels and do special packaging or products to create a direct consumer interface.
Lead Partner, Consumer Industries and Retail Practice
SEP 13, 2018
JAN 29, 2018
But brand-owned ecommerce can't compete on scale, says popchips
MAY 17, 2018
Looking across CPG, pharma and B2B
Managing Director and Chief Client Officer
NOV 7, 2018
What local and international players need to know
M.E. LeBlanc & Company
JUL 18, 2018
Why Canada's Maple Leaf Foods wants in
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
MAR 20, 2018
It could be the advertiser doesn’t have access to the end transaction data, which is often the case with a lot of CPG or FMCG advertisers that rely on a passthrough from the retailer to understand whether their ads worked.
Team Lead, Product Marketing Manager, Offline Sales
JUN 25, 2018
Turning challenges into opportunities
Executive Director, Emerging Technology
OCT 4, 2018
The main challenge, especially for industries like FMCG [fast moving consumer goods], is that TV alone is not working anymore. You can see that from the brand tracking, and from the overall impact of campaigns. There is a younger demographic that has moved to digital, mainly to mobile, and we have to think about both traditional and digital to reach those audiences.
Tim Keller, Andrew Mason, Michael Zeisler
Executive Director, Brand and Innovation, Media Operations Director, UK and EMEA, Regional Director, Central Europe
Kolle Rebbe, Digitas, Pubmatic
AUG 28, 2018
In terms of industries, financial and technology are big ad categories for us, but CPG brands are also becoming more and more interested in podcasts. What's drawing CPG and other brand advertisers to podcasts? For one, they're starting to realize that podcasts allow them to be creative in ways that they can't as easily be in other ad mediums.
Gina Garrubbo, Bryan Moffet
President and CEO, COO
National Public Media (NPM), National Public Media (NPM)
AUG 9, 2018
CPG is a big one—they like that contextual relevance with shows. If they can pull that relevance into social with advertising against social shows, CPGs will do it, as well as QSRs. These two industries have the largest budgets, and relevance is of high importance. How often do social shows come up in conversations with your clients about allocating their digital video ad dollars?
Vice President and Group Director, Social Strategy
JUL 25, 2018
On the other hand, we also work with consumer packaged goods [CPG] companies that don’t necessarily have a point of sale. For example, if we see someone going to a supermarket, we’ll send them a notification reminding them not to forget to buy a specific product. Do CPG advertisers prefer one ad format while QSRs prefer another? It depends on the brand’s objective.
Anasofía Sánchez Juárez
Director General, Operations and Country Manager, Mexico
JUN 21, 2018
For a brand-loyal category like CPG, you want to showcase the brand you invested in and leverage the brand equity you spent a hundred years developing. So headline ads are likely a better use of your advertising investment on Amazon. What will you be looking for this coming Prime Day?
Director, Amazon Research
JUL 20, 2018
That’s an important part of some of our CPG clients’ marketing mix. Then they can move to lower-funnel messaging as it relates to conversion tactics or coupons, so they can try to customize those messages at the individual level.
Senior Vice President, Product
Nielsen Marketing Cloud
MAY 17, 2018
We see this happening with some of the consumer categories like CPG as well as automotive, financial services and pharma.
Co-Founder and CEO