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    Report
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    NOV 25, 2019

    Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

    Report
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    NOV 26, 2019

    In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

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    NOV 21, 2019

    Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

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    DEC 5, 2019

    Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

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    JAN 24, 2019

    Sports broadcasting is transitioning from traditional to digital channels throughout the world. In some areas, disruption is coming from connected TV platforms, while in others, mobile providers—and even legacy media companies—are driving change.

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    DEC 18, 2019

    A lack of scale prevented advertisers from investing in connected TV, but that will change next year. In the US, more than 200 million people will view content through connected TVs in 2020. Though still much smaller than traditional TV, connected TV’s audience has reached a size that ad buyers can no longer ignore.

    Report
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    OCT 15, 2019

    Smart TV ownership is notably high in Argentina, reaching 59.0% of internet users in H1 2019. Even among respondents living in the least affluent homes, 47.9% owned a smart TV. The most dramatic increase occurred among adults ages 35 to 44. Bear in mind, though, that most of the internet users sampled by GlobalWebIndex lived in urban areas, where such habits are more widespread (see note below).

    Report
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    FEB 20, 2020

    It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV, smart TV and over-the-top (OTT). Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads. Advanced TV: Television paired with technology that allows for new features, components or uses.

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    NOV 21, 2019

    In the US and Canada, programmatic direct as a portion of total programmatic display ad spending will continue its upward march, thanks to strong performance among the social networks and in the US, anticipated gains in OTT and connected TV over the next 24 months.

    Report
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    OCT 15, 2019

    At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location. It’s no surprise that the early adopters of smart TVs in Thailand are older adults, affluents and those residing in urban areas. High income was the single factor most likely to indicate a smart TV owner.

    Report
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    OCT 15, 2019

    Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment. Smart TV ownership has already passed the halfway mark among males, and all but the least affluent internet users. This isn’t surprising, in a market where consumption of TV and other video content is rapidly diversifying.

    Report
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    OCT 15, 2019

    Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off. Ownership of smart TVs rose barely 5 percentage points between H1 2018 and H1 2019, from 34.6% to 39.3%, suggesting that these devices aren’t a must-have for many internet users in Canada. In the most affluent homes, however, 49.9% of respondents owned a smart TV this year.

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    SEP 19, 2019

    Connected TV and OTT. Connected TV and OTT are often used interchangeably in the ad industry. We define OTT as video that’s delivered independently of a traditional pay TV service, regardless of device. Connected TV refers specifically to video watched on a TV with internet connectivity. By these definitions, connected TV is a subset of OTT.

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    OCT 15, 2019

    Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%. On the other hand, half of 35- to 44-year-olds had a smart TV, as did nearly 60% of those in the top 25% of households, ranked by income. By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females.

    Report
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    OCT 15, 2019

    As of H1 2019, just 37.6% of respondents had invested in a smart TV. Admittedly, ownership was substantially higher in the most affluent homes. That seems to confirm that internet users in Hong Kong consider the smart TV as a nice-to-have device, and not a priority purchase. Patterns of social networking were very similar to those for live TV viewing.

    Report
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    OCT 15, 2019

    The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%. Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%.

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    OCT 15, 2019

    The share of internet users owning a smart TV is approaching 40%. Smart TV ownership rose in parallel with age and passed the halfway mark among respondents living in affluent households. In Q1 2019, male respondents were significantly more likely than females to have listened to broadcast radio or read print press in the month prior to polling.

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    OCT 15, 2019

    Not surprisingly, smart TVs are increasingly becoming a priority purchase for many, pushing ownership to 56.5% of internet users in H1 2019. That share was marginally higher (57.2%) in urban areas. Individuals in the top 25% of households (ranked by income) had the highest uptake, at 69.4%.

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    OCT 15, 2019

    Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year. Smart wristbands and smartwatches were surprisingly popular in H1 2019, with 15.1% and 11.9%, respectively, of internet users owning one. Penetration rose broadly in line with age but was more closely associated with affluence.

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    OCT 15, 2019

    Smart TV ownership is markedly low, considering that Japan is an advanced, highly industrialized country. Only 9.1% of internet users owned a smart TV in H1 2019, according to GlobalWebIndex. Similarly, only 3.9% owned a smart-home product, such as a web-enabled home security device or energy monitoring system. Just 4.0% of internet users owned a smartwatch, and 1.6% owned a smart wristband.

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    OCT 15, 2019

    So far, smart TVs are the only advanced digital devices that have gained significant traction. Between H1 2018 and H1 2019, the share of internet users owning a smart TV climbed 9 percentage points, from 37.3% to 46.3%. Predictably, penetration was highest (57.4%) in more affluent households.

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    OCT 15, 2019

    Smart TVs have a firm foothold in Turkey, with 44.6% of internet users owning one in H1 2019. Females and older adults were more likely to have a smart TV, but respondents in affluent homes registered the highest penetration, at 66.2%. Traditional media haven’t lost their audiences.

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    OCT 15, 2019

    As smart TVs gradually catch on in Australia, alternatives to traditional TV viewing are finding significant audiences. However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey.

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    OCT 15, 2019

    Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019. In fact, respondents were more likely to own a smart TV than a tablet. Smart TV penetration was higher among those in affluent homes and lower in households at the bottom end of the income scale. Ownership was relatively similar across genders, age groups and geographic locations.

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    NOV 21, 2019

    Connected TV is providing an opportunity to expand monetization of growing video consumption, capitalizing on viewers who use smart TVs and connected devices like Apple TV, Roku, Fire TV and gaming consoles to access content. But it’s still early days for connected TV ad inventory in Canada.