Interview

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    Interview
     | 
    NOV 20, 2017

    Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.

    Eric Hoffert
    Senior Vice President, Video Technology
    AppNexus
    Interview
     | 
    NOV 20, 2017

    Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.

    Ryan Reed
    Director, Innovation, TV and Video
    Lotame
    Interview
     | 
    NOV 20, 2017

    Brian Slitt, chief revenue officer of location data services firm NinthDecimal, discusses how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.

    Brian Slitt
    Chief Revenue Officer
    NinthDecimal
    Interview
     | 
    AUG 22, 2018

    How the industry can push connected TV advertising forward

    Pooja Midha
    President
    true[X]
    Interview
     | 
    FEB 2, 2018

    But the hype of programmatic TV is overblown

    Dave Morgan
    CEO
    Simulmedia
    Interview
     | 
    MAR 1, 2018

    Real-time ad insertion and automated buying remain clunky

    Alan Wolk
    Co-Founder
    TV[R]EV
    Interview
     | 
    AUG 22, 2018

    It's a good sign for connected TV advertising overall

    Scott Rosenberg
    Senior Vice President, General Manager, Platform
    Roku
    Interview
     | 
    DEC 1, 2017

    But since TV manufacturers all produce connected TVs, the TV has become just another screen in the home to streaming content on. For instance, coveted audiences like millennials use Hulu and Netflix to stream content to their connected TVs. eMarketer: What effect has this trend of big-screen streaming had in the cross-platform advertising space?

    Matthew Fanelli
    Senior Vice President, Digital
    MNI Targeted Media
    Interview
     | 
    JUL 20, 2018

    The screen is where the opportunity is, so we’re excited about connected TV and the ability to know just a little bit more about the person consuming it than a typical TV with a cable box offers. For the individual, we could use tactics like digital programmatic and work with certain publishers that can target individual user IDs across devices.

    Eddie Revis
    Senior Director, Marketing Communications
    Chobani
    Interview
     | 
    DEC 20, 2017

    Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.

    Dan Greenberg
    Co-Founder and CEO
    Sharethrough
    Interview
     | 
    DEC 14, 2018

    They have team for the OTT business and a team for mobile, display and digital video and advanced TV. When you go across platforms—which is the only way to get the scale that the large direct-response marketers want to compete with Facebook and Google—you have to go vertically across these swim lanes. That creates a nightmare.

    Lorne Brown
    CEO
    Operative
    Interview
     | 
    NOV 20, 2017

    eMarketer: On the advanced TV and even programmatic TV advertising front, one of the biggest trends seems to be the use of secondary targets or audience guarantees. And increasingly, buyers are looking to leverage digital audiences for those guarantees. Do you see this trend playing out as well? Joshua Summers: Yes.

    Joshua Summers
    CEO
    clypd
    Interview
     | 
    MAY 23, 2018

    Lessons learned by one telecom giant

    Glen Hartman
    Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
    Accenture Interactive
    Interview
     | 
    OCT 10, 2017

    Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.

    Shamsuddin Jasani
    Managing Director
    Isobar India
    Interview
     | 
    JUL 20, 2018

    When you start to link that to connected TV advertising or over-the-top advertising, or if you’re doing a big banner ad campaign, you’re pretty much at the household level. The way things get connected together often push you to the household level. And I would argue that's actually a good thing. Before, you used to just spray and pray.

    Michael Hayes
    Chief Revenue Officer and CMO
    UberMedia
    Interview
     | 
    JUL 20, 2018

    If we’re talking about connected TV or over-the-top [OTT] inventory, obviously that’s a household screen, and we try and target users who are guaranteed to be receiving a household message differently than people who have the potential to be receiving an individual message.

    Mark Jablonowski
    Managing Partner and CTO
    DSPolitical
    Interview
     | 
    OCT 4, 2018

    If you consider smart TV, and the targeting possibilities it will create, it's going to make TV more important. Video in general is important going forward. We create to use in as many formats and as many different channels as possible. No matter if [the image] is large or small, it performs.

    Tim Keller, Andrew Mason, Michael Zeisler
    Executive Director, Brand and Innovation, Media Operations Director, UK and EMEA, Regional Director, Central Europe
    Kolle Rebbe, Digitas, Pubmatic
    Interview
     | 
    JUL 18, 2018

    Whereas for a consumer streaming to a connected TV, tablet or desktop, we're planning on repurposing creative with ad formats between 15 and 30 seconds. What return on investment (ROI) do you expect from this foray into VOD advertising? The bottom line is sales. If our sales increase, then our investment into VOD will have had a positive outcome.

    Sameer Bandeali
    Digital Marketing and Ecommerce Leader
    Maple Leaf Foods