Latin America (25)

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    Publication Date: 7/14/2016
    Topics: Mobile Users
    Geographies: Colombia
    Context: Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
    Publication Date: 1/22/2016
    Topics: Digital Video; Time Spent with Media
    Geographies: Colombia
    Demographics: Males
    Context: The bulk of online video viewing time in Colombia is down to male viewers, according to 2015 data. Across all adult age groups, men spend substantially more time viewing video, in aggregate, than women.
    Publication Date: 12/10/2015
    Topics: Internet Access Devices
    Geographies: Colombia
    Context: According to eMarketer estimates, 28.6 million people in Colombia use the internet at least monthly this year, or 61.1% of the total population of the country. Mobile phones have a greater reach, at 69.3% of the population, and more than half of internet users in the country have smartphones.
    Publication Date: 10/30/2015
    Topics: Digital Ad Spending
    Geographies: Colombia
    Context: After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.
    Publication Date: 7/7/2016
    Topics: Mcommerce
    Geographies: Mexico
    Context: The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, at nearly 36%. More connected devices are the No. 1 purchase category in the country.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 10/18/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Mexico
    Demographics: Millennials
    Context: Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 9/9/2016
    Topics: Smartphones
    Geographies: Latin America
    Context: Across all major markets in Latin America, smartphone shipments declined in Q2 2016 compared to Q2 2015. In Brazil and Mexico, shipments were down about 12%, meaning declines of millions of units.
    Publication Date: 8/25/2016
    Topics: Mobile Apps
    Geographies: Latin America
    Context: Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016. The region’s single largest market, Brazil, contributes one in three app sessions.
    Publication Date: 8/4/2016
    Topics: Smartphone Users
    Geographies: Argentina
    Context: Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users.
    Publication Date: 7/21/2016
    Topics: Mobile Users
    Geographies: Chile
    Context: Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
    Publication Date: 7/5/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile.
    Publication Date: 6/30/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America.
    Publication Date: 5/27/2016
    Topics: Impressions; Mobile Advertising
    Geographies: Argentina
    Context: In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region.
    Publication Date: 4/22/2016
    Topics: Tablet Users
    Geographies: Latin America
    Context: More than 100 million people in Latin America will use a tablet regularly this year, eMarketer estimates, representing 18.4% growth in the region’s tablet audience since 2015. About 10% of the world’s tablet audience lives in Latin America.
    Publication Date: 3/16/2016
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Demographics: Females
    Context: Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
    Publication Date: 3/10/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Latin America
    Context: Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In some countries, more than nine in 10 regular users are mobile.
    Publication Date: 3/9/2016
    Topics: Pay TV
    Geographies: Latin America
    Context: Mexico leads Latin America when it comes to pay TV subscriptions, with more than 19 million in Q3 2015. That is nearly one-fourth of all Latin American pay TV subscriptions.
    Publication Date: 2/11/2016
    Topics: Wearables
    Geographies: Latin America
    Context: The market for smart watches may be heating up in Latin America, according to 2015 research. They’re the most desired wearable device in several markets, ahead of fitness bands.
    Publication Date: 1/5/2016
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: Latin America
    Context: There are significant differences in how tolerant digital video viewers in Latin America are of pre-roll ads depending on what device they’re using, with mobile viewers skipping ahead at higher rates. That’s the case even for the shortest of pre-rolls.
    Publication Date: 12/15/2015
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: Latin America
    Context: Digital video viewership is robust in Latin America, but when it comes to digital video advertising, many consumers say they skip over an ad whenever possible.
    Publication Date: 11/18/2015
    Topics: Digital Ad Spending
    Geographies: Peru
    Context: Peru is divided into three natural regions, each with distinct characteristics that affect human settlement as well as their economic and technological development. These geographic and economic factors, alongside a conservative mentality when it comes to adopting new technologies, has resulted in a very cautious digital media uptake among consumers.
    Publication Date: 11/13/2015
    Topics: Digital Ad Spending
    Geographies: Chile
    Context: Home to the largest internet and mobile user base relative to its population, Chile remains the leading digital market in Latin America on the consumer side. Digital ad spending remains contained, though, as explored in the new eMarketer report, “Digital Ad Spending Benchmarks in Chile: Consumers Far Ahead of Marketers in Digital Uptake.”
    Publication Date: 10/21/2015
    Topics: Video-on-Demand (VOD)
    Geographies: Latin America
    Context: Over-the-top (OTT) video is set to explode in Latin America, according to figures from Dataxis Intelligence.