Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.
Glenn Oclassen Jr., senior vice president of customer success and professional services at Traackr, tells eMarketer why brands should take a more strategic and research-driven approach to influencer marketing.
Glenn Oclassen Jr.
Senior Vice President, Customer Success and Professional Services