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95 Results
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Date
Performance Metrics
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MAR 29, 2019
Video Ad Performance Benchmarks, Worldwide
PRO
Awareness Rates, by Format & Ad Length
Completion Rates, by Format & Ad Length
CTR, by Format & Publisher Type
CTR, by Format & Ad Length
Awareness Rates, by Format & Publisher Type
Completion Rates, by Format & Publisher Type
Performance Metrics
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MAY 1, 2019
Email Marketing Performance Benchmarks, Worldwide
PRO
Click Rates, by Company Size
Hard Bounce Rates, by Company Size
Soft Bounce Rates, by Company Size
Click Rates, by Industry
Hard Bounce Rates, by Industry
Soft Bounce Rates, by Industry
Complaint Rates, by Industry
Read Rates, by Industry
Spam Placement Rates, by Industry
Click-to-Open Rates, by Company Size
Open Rates, by Company Size
Unsubscribe Rates, by Company Size
Click-to-Open Rates, by Industry
Open Rates, by Industry
Unsubscribe Rates, by Industry
Deleted Before Reading Rates, by Industry
Reply Rates, by Industry
This is Not Spam Rates, by Industry
Performance Metrics
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APR 24, 2019
Search Marketing Performance Benchmarks, Worldwide
PRO
Performance Metrics
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APR 24, 2019
Social Media Marketing Performance Benchmarks, Worldwide
PRO
Chart
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JUL 16, 2019
Email Marketing Engagement for Hotels Worldwide, by Segmentation*, April 2018-April 2019
PRO
Performance Metrics
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DEC 5, 2018
Mobile Ad Performance Benchmarks, North America
PRO
In-View Rates, by Ad Size
Chart
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FEB 22, 2018
Branded Digital Content Performance Metrics in Select Countries:
Average Time Spent and CTR, by Device, Q4 2017 (among impressions analyzed by Polar)
PRO
Chart
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NOV 6, 2017
Branded Mobile Content Benchmarks in Select Countries:
Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
PRO
Chart
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NOV 6, 2017
Branded Digital Content Benchmarks in Select Countries:
Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
PRO
Chart
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JUL 10, 2017
Branded Digital Content Benchmarks in Select Countries:
Average Time Spent and CTR, by Device, Q2 2017 (among impressions analyzed by Polar)
PRO
Chart
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JUL 10, 2017
Branded Mobile Content Benchmarks in Select Countries:
Average Time Spent, CTR and Click Share, Q2 2017 (among impressions analyzed by Polar)
PRO
Chart
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APR 18, 2017
Branded Digital Content Benchmarks in Select Countries:
Average Time Spent and CTR, by Device, Q1 2017 (among impressions analyzed by Polar)
PRO
Chart
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APR 18, 2017
Branded Mobile Content Benchmarks In Select Countries:
Average Time Spent, CTR and Share of Clicks, Q1 2017 (% of total impressions analyzed by Polar)
PRO
Chart
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JUL 13, 2018
Comparison of Amazon Search vs. Google Search Cost per Click (CPC) and Clickthough Rate (CTR) According to US Senior Ad Buyers, July 2018 (% of respondents)
PRO
Chart
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MAR 19, 2019
Google Shopping Performance Metrics for US Retailers, by Industry, 2018
PRO
Chart
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MAR 19, 2019
Google Paid Search Performance Metrics for US Retailers, by Industry, 2018
PRO
Chart
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JUN 5, 2018
Email Marketing Performance Metrics Worldwide:
Clickthrough Rate, by Country/Region, 2017 (among campaigns analyzed by IBM Watson Marketing)
PRO
Chart
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FEB 28, 2018
US Digital Ad Performance Metrics:
Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
PRO
Chart
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NOV 20, 2017
US Programmatic Ad Benchmarks:
CPC, CPM and CTR, by Format, 2012-2016
PRO
Chart
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JUL 18, 2017
US Google Search Ad Benchmarks:
Click Share, by Device, Q2 2017 (among campaigns analyzed by Merkle)
PRO
Chart
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JUN 21, 2017
US Personalized vs. Traditional Email Marketing Performance Metrics, April 2017 (among campaigns analyzed by The Relevancy Group and OneSpot)
PRO
Chart
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MAY 16, 2017
US Email Marketing Benchmarks:
Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
PRO
Chart
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MAY 3, 2017
Campaign Objectives of US Digital Video Ads, Q1 2017 (% of campaigns served by Videology)
PRO
Chart
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APR 27, 2017
Email Marketing Performance Metrics for US Nonprofits, by Message Type, 2016
PRO
Chart
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APR 25, 2017
US Google Retail Product Listing Ad (PLA) Benchmarks:
Ad Spending, Clicks and CPC YoY Growth, by Device, Q1 2017 (among campaigns analyzed by Merkle)
PRO
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