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(39)
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98 Results
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Date
Performance Metrics
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OCT 8, 2019
Video Ad Performance Benchmarks, North America
PRO
Clickthrough Rates (CTR), by Device
Video Ad Completion Rates, by Device & Country
Clickthrough Rates (CTR), by Ad Length
Viewability Rates, by Ad Length
Clickthrough Rates (CTR), by Purchase Method
Viewability Rates, by Purchase Method
Completion Rates, by Device
Played In-View Rates, by Device & Country
Completion Rates, by Ad Length
Viewable Completion Rates, by Ad Length
Completion Rates, by Purchase Method
Viewable Completion Rates, by Purchase Method
Chart
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SEP 24, 2019
Comparative Estimates:
Average Email Clickthrough Rates in North America, 2018-2019
PRO
Chart
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JUL 30, 2019
Click Rate and Open Rate for One-Time vs. Triggered Emails from US Retailers During Cyber Week 2018*
PRO
Performance Metrics
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OCT 8, 2019
Mobile Ad Performance Benchmarks, North America
PRO
In-View Rates, by Ad Size
Performance Metrics
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MAY 1, 2019
Email Marketing Performance Benchmarks, Worldwide
PRO
Click Rates, by Company Size
Hard Bounce Rates, by Company Size
Soft Bounce Rates, by Company Size
Click Rates, by Industry
Hard Bounce Rates, by Industry
Soft Bounce Rates, by Industry
Complaint Rates, by Industry
Read Rates, by Industry
Spam Placement Rates, by Industry
Click-to-Open Rates, by Company Size
Open Rates, by Company Size
Unsubscribe Rates, by Company Size
Click-to-Open Rates, by Industry
Open Rates, by Industry
Unsubscribe Rates, by Industry
Deleted Before Reading Rates, by Industry
Reply Rates, by Industry
This is Not Spam Rates, by Industry
Chart
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OCT 1, 2019
Which Metrics Do Marketing Professionals in Asia-Pacific Use to Measure Mobile Marketing Effectiveness? (% of respondents, 2018 & 2019)
PRO
Chart
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SEP 30, 2019
What Do US/UK Marketers See as the Main Benefit of In-App Advertising? (% of respondents, June 2019)
PRO
Chart
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SEP 19, 2019
Which Metrics Do Marketers in Europe, the Middle East and Africa (EMEA) Use to Measure Mobile Marketing Effectiveness? (% of respondents, 2018 & 2019)
PRO
Chart
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AUG 28, 2019
US Digital Retailer Search Advertising Performance Metrics, by Device, 2017 & 2018
PRO
Chart
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AUG 21, 2019
Marketing Measurement Methods Used by US CMOs, Q2-Q3 2019 (% of respondents)
PRO
Chart
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JUL 16, 2019
Email Marketing Engagement for Hotels Worldwide, by Segmentation*, April 2018-April 2019
PRO
Chart
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JUL 16, 2019
Email Marketing Metrics for Hotels Worldwide, by Region, April 2018-April 2019
PRO
Chart
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JUL 16, 2019
What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)
PRO
Chart
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JUN 11, 2019
What Metrics Are Hotel Marketers Worldwide Using to Measure Their Ad Effectiveness? (% of respondents, Nov 2018)
PRO
Chart
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FEB 22, 2018
Branded Digital Content Performance Metrics in Select Countries:
Average Time Spent and CTR, by Device, Q4 2017 (among impressions analyzed by Polar)
PRO
Chart
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NOV 6, 2017
Branded Mobile Content Benchmarks in Select Countries:
Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
PRO
Chart
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NOV 6, 2017
Branded Digital Content Benchmarks in Select Countries:
Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
PRO
Chart
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JUL 10, 2017
Branded Mobile Content Benchmarks in Select Countries:
Average Time Spent, CTR and Click Share, Q2 2017 (among impressions analyzed by Polar)
PRO
Chart
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JUL 10, 2017
Branded Digital Content Benchmarks in Select Countries:
Average Time Spent and CTR, by Device, Q2 2017 (among impressions analyzed by Polar)
PRO
Performance Metrics
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APR 24, 2019
Social Media Marketing Performance Benchmarks, Worldwide
PRO
Performance Metrics
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APR 24, 2019
Search Marketing Performance Benchmarks, Worldwide
PRO
Chart
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JUL 13, 2018
Comparison of Amazon Search vs. Google Search Cost per Click (CPC) and Clickthough Rate (CTR) According to US Senior Ad Buyers, July 2018 (% of respondents)
PRO
Chart
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AUG 2, 2018
Triggered* Email Marketing Performance Metrics in North America:
Nonbounce, Open Rate and CTR, Q1 2016-Q1 2018 (among campaigns analyzed by Epsilon)
PRO
Chart
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AUG 2, 2018
Email Marketing Performance Metrics in North America:
Nonbounce, Open Rate and Clickthrough Rate (CTR), Q4 2016-Q1 2018
PRO
Chart
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JUN 5, 2018
Email Marketing Performance Metrics Worldwide:
Clickthrough Rate, by Country/Region, 2017 (among campaigns analyzed by IBM Watson Marketing)
PRO
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