Geography

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69 Results
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Report
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    Publication Date: 1/22/2018
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
    Publication Date: 11/29/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.
    Publication Date: 5/1/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.
    Publication Date: 12/15/2016
    Topics: Internet Activities; Media Consumption
    Geographies: China
    Demographics: Millennials
    Context: China’s young adults are reshaping society and overturning assumptions about how media is consumed and how marketers interact with consumers.
    Publication Date: 10/20/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
    Publication Date: 8/17/2016
    Topics: Mcommerce; Coupons; Social Commerce; Ecommerce Sales
    Geographies: China
    Context: Online-to-offline (O2O) commerce is growing rapidly in China, and marketers looking to build their presence in the country cite O2O as a key technology—in fact, at least one survey finds that O2O is getting more attention from marketers than virtual reality or programmatic.
    Publication Date: 6/15/2016
    Topics: Virtual & Augmented Reality
    Geographies: China
    Context: This report estimates the potential sales, growth and customer base of the nascent virtual reality market in China, describes the forces driving its growth and examines why VR is a technology worth watching.
    Publication Date: 6/7/2016
    Topics: B2C Ecommerce Sales; Mobile Messaging; Mobile Social Media; Mobile Payments; Cross-Border Ecommerce
    Geographies: China
    Context: China’s most popular chat app, WeChat has a growing and deeply engaged user base. This report examines WeChat’s user base, the reasons for the app’s appeal and why knowing usage behavior is key to any marketer seeking to successfully target and engage with WeChat’s customer base.
    Publication Date: 5/31/2016
    Topics: Time Spent with Media
    Geographies: China
    Context: This report presents eMarketer’s updated estimates for time spent with media in China, where (as in other countries) mobile is the engine of change.
    Publication Date: 5/18/2016
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video
    Geographies: China
    Context: Despite China’s recent economic tremors, eMarketer continues to forecast strong growth for digital ad spending in that country. And within digital, video will remain the fastest-growing segment.
    Publication Date: 2/25/2016
    Topics: Digital Advertising; Targeting
    Geographies: China
    Context: Despite walled gardens, rampant click fraud, low transparency and other issues, ad targeting is possible in China as long as brands are flexible enough to put a local spin on their targeting practices.
    Publication Date: 2/1/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: China
    Context: In 2016, eMarketer expects programmatic digital display ad spending in China will total $9.29 billion, accounting for just over half of the display ad market in the country. That figure is forecast to climb to $12.72 billion in 2017.
    Publication Date: 1/25/2016
    Topics: Mcommerce; Targeting; Geolocation; Smartphones; Mobile Ad Spending
    Geographies: China
    Context: Despite widespread economic uncertainty in China, mobile ad spending is rising rapidly there, as marketers look to connect with the world’s largest mobile audience.
    Publication Date: 12/7/2016
    Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
    Geographies: Asia-Pacific; China; India; Japan; South Korea
    Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
    Publication Date: 3/26/2018
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Italy; Japan; Mexico; Norway; Poland; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.
    Publication Date: 3/15/2018
    Topics: Search; Mobile Games; Mobile Messaging; Retail Ecommerce Sales; Artificial Intelligence (AI)
    Geographies: China; India; Japan; South Korea
    Industries: Retail; Finance
    Context: The most disruptive, transformation companies in the region.
    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 1/17/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Context: Retail ecommerce sales in Asia-Pacific totaled $1.349 trillion in 2017, a 31.1% increase over 2016. Mcommerce activity in China drove growth, representing 67.4% of total ecommerce sales.
    Publication Date: 12/19/2017
    Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
    Publication Date: 11/21/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Context: Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 8/9/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Industries: Retail
    Context: Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 3/13/2017
    Topics: Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
    Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Worldwide; India; Indonesia; Mexico; Russia; South Korea; Spain; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s first estimate of the 10 fastest growing digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; United Kingdom; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s key worldwide projections for 2017 and our first estimate of the Top 10 digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; South Korea; Spain; United Kingdom; United States
    Industries: Digital Travel
    Context: These two StatPacks present eMarketer’s projections for the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide in 2017.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 9/7/2016
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel; Automotive; Retail
    Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 8/4/2016
    Topics: Mcommerce; Mobile Messaging; Social Commerce; Mobile Social Media; Mobile Apps; Mobile Payments; Cross-Border Ecommerce
    Geographies: China
    Context: WeChat is gaining attention outside of China’s borders, but many marketers view it as nothing more than an answer to WhatsApp or Facebook, and of use only to companies active in China. These are potentially costly misperceptions.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 4/7/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/1/2016
    Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
    Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
    Publication Date: 2/23/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Automotive
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 2/3/2016
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Israel; Italy; Japan; Mexico; Norway; Russia; Singapore; South Korea; Spain; Sweden; Turkey; United Arab Emirates; United Kingdom; United States
    Context: Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable.
    Publication Date: 1/19/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.