Geography

Asia-Pacific (60)
Europe (2)
Middle East & Africa (1)
North America (5)
Worldwide (2)

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65 Results
Type:
Interview
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    Publication Date: 12/18/2017
    Name: William Bao Bean
    Title: Managing Director
    Company: Chinaccelerator
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 8/11/2017
    Name: Josh Steimle
    Title: Founder and CEO
    Company: MWI
    Topics: Influencer Marketing
    Geographies: China
    Context: Josh Steimle, founder and CEO of international digital marketing agency MWI, explains why more brands in China should use influencer marketing.
    Publication Date: 8/2/2017
    Name: Ethan Collins
    Title: Business Development Manager
    Company: Yodo1
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 7/31/2017
    Name: Alvin Wang Graylin
    Title: China Regional President, Vive
    Company: HTC
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: China
    Context: Alvin Wang Graylin, HTC's China regional president of the Vive brand, talks about why China is ahead of the pack in virtual reality (VR) adoption.
    Publication Date: 7/13/2017
    Name: Rita Chao
    Title: COO
    Company: Emotibot Technologies
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: China
    Context: Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.
    Publication Date: 6/14/2017
    Name: Francis Bea
    Title: General Manager and Marketing Director
    Company: Zero Zero Robotics
    Topics: Brand Marketing; Social Media Marketing
    Geographies: China
    Context: Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 5/18/2017
    Name: Dirk Eschenbacher
    Title: Founding Partner and Chief Creative Officer
    Company: Zanadu
    Topics: Digital Travel Sales; Virtual & Augmented Reality
    Geographies: China
    Industries: Travel
    Context: Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 4/26/2017
    Name: Calvin Chan
    Title: COO
    Company: AdMaster
    Topics: Digital Advertising; Video-on-Demand (VOD); Viewability
    Geographies: China
    Context: Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud conditions in China, and what all players—marketers, ad tech service providers and publishers—need to do to improve the situation.
    Publication Date: 4/4/2017
    Name: Yoav Oz
    Title: Co-Founder
    Company: Spotad
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 3/24/2017
    Name: Nicole Yang
    Title: CMO
    Company: Secoo
    Topics: Retail Ecommerce Sales
    Geographies: China
    Industries: Luxury Goods
    Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.
    Publication Date: 3/17/2017
    Name: Kim Leitzes
    Title: Co-Founder and CEO
    Company: ParkLU
    Topics: Brand Marketing; Influencer Marketing
    Geographies: China
    Context: Kim Leitzes, co-founder and CEO of ParkLU, talks about the important things to consider when working with influencers in China.
    Publication Date: 3/10/2017
    Name: Eloi Gerard
    Title: CEO and Co-Founder
    Company: Crow's Nest
    Topics: Virtual & Augmented Reality
    Geographies: China
    Context: Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow's Nest, talks about why VR commerce is important to brands.
    Publication Date: 2/14/2017
    Name: Matthew Brennan
    Title: Co-Founder
    Company: China Channel
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, talks about WeChat.
    Publication Date: 2/9/2017
    Name: Grant Gulovsen
    Title: CEO
    Company: Antipodal Talent
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China; United States
    Context: Grant Gulovsen is the CEO of Antipodal Talent, a talent agency that specializes in connecting marketing influencers in China with US brands. He spoke with eMarketer about the significant growth in popularity of live streaming platforms in China, and how brands can tap into the power of influencer marketing in the country.
    Publication Date: 10/5/2016
    Name: Sheng Zhou
    Title: Corporate Vice President
    Company: Youku Tudou
    Topics: Digital Video Ad Spending; Programmatic Advertising
    Geographies: China
    Context: Sheng Zhou, corporate vice president of digital video streaming site Youku Tudou, talks about the challenges associated with programmatic video ad spending in China.
    Publication Date: 10/5/2016
    Name: Charlie Wang
    Title: COO
    Company: ReachMax
    Topics: Programmatic Advertising
    Geographies: China
    Context: Charlie Wang, COO of programmatic video ad tech firm ReachMax, talks about key trends and potential impediments to programmatic ad growth in China.
    Publication Date: 10/5/2016
    Name: Andy Fan
    Title: Co-Founder and CEO
    Company: RTBAsia
    Topics: Digital Advertising; Programmatic Advertising
    Geographies: China
    Context: Andy Fan, co-founder and CEO of RTBAsia, a service that fights digital ad fraud, talks about using programmatic advertising technology to detect fraud before a bid is submitted.
    Publication Date: 10/5/2016
    Name: Grace Huang
    Title: Co-Founder and CEO
    Company: iPinYou
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising
    Geographies: China
    Context: Grace Huang, co-founder and CEO of iPinYou, China's largest demand-side platform (DSP), talks about programmatic and Alibaba, Baidu and Tencent.
    Publication Date: 8/9/2016
    Name: Dirk Eschenbacher
    Title: Founding Partner
    Company: Zanadu
    Topics: Virtual & Augmented Reality
    Geographies: China
    Industries: Travel
    Context: Dirk Eschenbacher, founding partner of Zanadu, a China-based lifestyle online travel agency and online lifestyle media company, talks about the virtual reality (VR) market in China.
    Publication Date: 8/1/2016
    Name: T.R. Harrington
    Title: CEO
    Company: Darwin Marketing
    Topics: Targeting; Mobile Payments
    Geographies: China
    Context: T.R. Harrington, CEO of Darwin Marketing, talks about Alibaba's and Tencent's mobile payment strategies.
    Publication Date: 8/1/2016
    Name: Bert Carder
    Title: Head of Sales
    Company: Ksubaka
    Topics: Digital Retail Practices; Real-Time Marketing
    Geographies: China; Singapore
    Industries: Retail
    Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.
    Publication Date: 8/1/2016
    Name: Alvin Foo
    Title: Head of Mobile and Innovation
    Company: Omnicom Media Group
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Apps
    Geographies: China
    Context: Alvin Foo, head of mobile and innovation at Omnicom Media Group, talks about how brands piggyback on third-party online-to-offline (O2O) services in China.
    Publication Date: 7/21/2016
    Name: Alex Misseri
    Title: Senior Vice President and Head of Ecommerce Practice
    Company: Razorfish
    Topics: Digital Retail Practices; Customer Experience; Omnichannel Retailing
    Geographies: China
    Industries: Retail
    Context: Alex Misseri, senior vice president and head of ecommerce practice at Razorfish in Shanghai, talks about the challenges marketers in China face adapting to an online-to-offline (O2O) world.
    Publication Date: 7/21/2016
    Name: Nishtha Mehta
    Title: Founder & Chief Instigator
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Mcommerce; Mobile Payments
    Geographies: China
    Context: Nishtha Mehta, founder of marketing and collaborative learning agency CollabCentral Consulting, discusses why mobile payment app penetration is the biggest driver of online-to-offline (O2O) commerce in China.
    Publication Date: 7/7/2016
    Name: Jerry Zhou
    Title: CEO
    Company: QuestMobile
    Topics: Mobile Users; Cross-Border Ecommerce
    Geographies: China
    Context: Jerry Zhou, CEO of mobile traffic and user-tracking firm QuestMobile, spoke to eMarketer about mobile app trends in China.
    Publication Date: 7/6/2016
    Name: Stéphane Rinderknech
    Title: CEO
    Company: L’Oréal China
    Topics: Brand Marketing; Consumer Behavior; Social Media Marketing; Omnichannel Retailing
    Geographies: China
    Industries: Personal Care & Beauty
    Context: Stéphane Rinderknech, CEO of L’Oréal China, spoke to eMarketer about trends in the beauty sector and in retail in China, and about the country’s new beauty consumer.
    Publication Date: 6/7/2016
    Name: Doug Pearce
    Title: CEO, Greater China
    Company: Omnicom Media Group (OMG) Greater China
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 5/31/2016
    Name: Julien Lapka
    Title: Co-CEO
    Company: Flamingo Shanghai
    Topics: Social Media Marketing; Consumer Attitudes on Marketing
    Geographies: China
    Demographics: Millennials
    Context: Julien Lapka, co-CEO of consultancy Flamingo Shanghai, talks about the habits of China's Post-90s generation and millennial age consumers in the West.
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 4/27/2016
    Name: Cyril Drouin
    Title: Chief Ecommerce Officer, Greater China
    Company: Saatchi & Saatchi
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China
    Context: Cyril Drouin, founder of BysoftChina and current chief ecommerce officer for Saatchi & Saatchi in Greater China, talked to eMarketer about the state of digital video advertising in China.
    Publication Date: 4/27/2016
    Name: Bhasker Jaiswal
    Title: Managing Partner, Business Intelligence
    Company: OMD China
    Topics: Digital Video Advertising
    Geographies: China
    Context: Bhasker Jaiswal, managing partner responsible for business intelligence at media agency OMD China, spoke to eMarketer about the challenges of China’s digital video market.
    Publication Date: 4/27/2016
    Name: Kevin Gentle
    Title: Digital Strategy Director
    Company: Labbrand
    Topics: Digital Video Advertising; Content Marketing; Virtual & Augmented Reality
    Geographies: China
    Context: Kevin Gentle, digital strategy director at Labbrand, discusses how brands are using, and plan to use, digital video advertising.
    Publication Date: 3/30/2016
    Name: Lijun Xin
    Title: President, Apparel and Home Furnishing Business Unit
    Company: JD.com
    Topics: Digital Shoppers & Buyers; Cross-Border Ecommerce
    Geographies: China
    Industries: Retail
    Context: JD.com, China's second-largest online retailer, said it has an edge on the ecommerce leader, Alibaba. Lijun Xin, president of JD.com's apparel and home furnishing business unit, explains why.
    Publication Date: 1/22/2016
    Name: Charlie Wang
    Title: COO
    Company: ReachMax
    Topics: Digital Video Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: China
    Context: Charlie Wang, COO of programmatic video ad technology platform ReachMax, talks about what is driving programmatic advertising in China and the problems it faces.
    Publication Date: 1/15/2016
    Name: Thomas Meyer
    Title: Co-Founder
    Company: Mobile Now Group
    Topics: Brand Marketing; Mcommerce; Mobile Advertising; Marketing Tactics; Mobile Apps
    Geographies: China
    Context: Thomas Meyer, co-founder of Mobile Now Group and a veteran of the China mobile scene, encourages Western brands to advertise and sell via WeChat.
    Publication Date: 12/4/2015
    Name: Ellen Hou
    Title: Group Managing Director and Chief Strategy Officer
    Company: McCann Worldgroup Shanghai
    Topics: Consumer Behavior; Digital Shoppers & Buyers; Marketing Technology
    Geographies: China
    Context: Ellen Hou, group managing director and chief strategy officer for marketing firm McCann Worldgroup Shanghai, explains how consumers in China are tech-savvy but also want an emotional shopping experience
    Publication Date: 11/6/2015
    Name: Melissa O’Malley
    Title: Director, Global Merchant and Cross-Border Trade Initiatives
    Company: PayPal
    Topics: Holiday & Seasonal Shopping; Cross-Border Ecommerce
    Geographies: China
    Industries: Consumer Products (CPG)
    Context: Melissa O'Malley, director of global merchant and cross-border trade initiatives for PayPal, spoke with eMarketer about opportunities for Singles' Day in China and cross-border ecommerce in general.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 1/18/2017
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 4/26/2016
    Name: Andrew Schorr
    Title: Co-Founder and CEO
    Company: Grata.co
    Topics: Customer Experience; Mobile Messaging
    Geographies: China
    Context: Andrew Schorr, co-founder and CEO of business-to-business (B2B) contact center Grata.co, talks about messaging as the next generation of the call center and the challenges that Western businesses face on WeChat.
    Publication Date: 4/13/2016
    Name: Maria del Carmen Fernández González
    Title: CEO
    Company: Infinitum Ecommerce
    Topics: Retail Ecommerce Sales
    Geographies: China; Russia; Spain; United Arab Emirates; Western Europe
    Industries: Luxury Goods
    Demographics: Affluent
    Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer’s Karin von Abrams about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.
    Publication Date: 11/9/2015
    Name: Chris Best
    Title: Co-Founder and Chief Technology Officer
    Company: Kik Interactive
    Topics: Consumer Behavior; Mobile Devices; Mobile Messaging
    Geographies: China; Worldwide; United States
    Demographics: Teens
    Context: Chris Best, co-founder and chief technology officer of chat app Kik Interactive, spoke with eMarketer about how teens are coming online for the first time through mobile phones and how that will change their relationship with brands and their attitudes as consumers.
    Publication Date: 9/18/2017
    Name: Himanshu Kulkarni
    Title: India Sales Director
    Company: AppsFlyer
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.
    Publication Date: 8/29/2017
    Name: Joey Chung
    Title: Co-Founder and CEO
    Company: The News Lens
    Topics: Digital Advertising
    Geographies: Taiwan
    Context: Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.