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414 Results
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    Publication Date: 4/19/2018
    Topics: Time Spent with Media
    Geographies: China
    Context: This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer's latest forecast.
    Publication Date: 3/20/2018
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: China
    Context: Alibaba will continue its hold over the digital ad market in China, according to eMarketer’s latest advertising spending forecast for the country. The homegrown internet company is expected to claim more than a third of all digital ad revenues this year, amounting to more than $20 billion.
    Publication Date: 3/9/2018
    Topics: Marketing Technology
    Geographies: China
    Context: Despite the crackdown on cryptocurrency, the development of blockchain technology has found supporters in the country, including tech companies and the government.
    Publication Date: 2/26/2018
    Topics: Internet Users
    Geographies: China
    Context: Digital usage in China changed a lot in 2017. Here's how.
    Publication Date: 2/7/2018
    Topics: Smartphones
    Geographies: China
    Context: A saturated market and shifting consumer attitudes have finally put an end to years of consecutive growth. Smartphone manufacturers are now searching for opportunities in lower-tier cities and overseas markets.
    Publication Date: 1/24/2018
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
    Publication Date: 1/23/2018
    Topics: Programmatic Ad Spending
    Geographies: China
    Context: Programmatic ad spending in China totaled $16.69 billion in 2017, a 48.6% increase over 2016. Internet giants Baidu, Alibaba and Tencent—the so-called BAT companies—will continue to dominate the programmatic advertising landscape as consumers spend more time on their digital platforms.
    Publication Date: 1/18/2018
    Topics: Video-on-Demand (VOD)
    Geographies: China
    Context: In 2018, close to 229 million people in China will watch video via a subscription streaming service that bypasses traditional distribution, according to eMarketer’s first-ever forecast of subscription over-the-top video viewership in the country.
    Publication Date: 1/2/2018
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: Important AI-supported technology, such as facial recognition, is expected to reshape many sectors.
    Publication Date: 12/28/2017
    Topics: Consumer Behavior
    Geographies: China
    Context: This year was a banner year for consumers in China, as consumer confidence hit a 10-year high, and retail sales growth chugged along at an annual growth rate hovering around 10%. Here are some consumer trends we’re likely to see in the coming year.
    Publication Date: 12/13/2017
    Topics: Wearables
    Geographies: China
    Context: More than a fifth (21.0%) of adult internet users in China will don a wearable device at least once per month in 2017, eMarketer forecasts.
    Publication Date: 12/4/2017
    Geographies: China
    Industries: Digital Banking; Financial Services
    Context: Tightening regulations and increasing public unease over questionable business practices are not expected to lessen the number of digital credit service users in the country in the coming years.
    Publication Date: 11/14/2017
    Topics: Ecommerce Sales; Cross-Border Ecommerce
    Geographies: China
    Context: A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border goods, according to eMarketer’s forecast.
    Publication Date: 11/2/2017
    Topics: Mobile Payments
    Geographies: China
    Context: Cash is rapidly becoming obsolete across China. If you own a smartphone, chances are it is also your wallet.
    Publication Date: 10/27/2017
    Topics: Internet of Things (IoT)
    Geographies: China
    Context: Consumers in China seem lukewarm about the idea of smart speakers, as sales of the devices are expected to total just 350,000 units this year.
    Publication Date: 10/20/2017
    Topics: Omnichannel Retailing; Ecommerce Sales
    Geographies: China
    Context: A new funding round led by Tencent may give Meituan the juice it needs to take on stiff competition from Alibaba-backed properties in the O2O sector.
    Publication Date: 10/12/2017
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 9/29/2017
    Topics: Smartphones
    Geographies: China
    Context: Some new data indicates it might already be a hit among those planning to buy a new iPhone, while others believe consumers will be turned off by its cost.
    Publication Date: 9/27/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: China
    Context: Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018.
    Publication Date: 9/13/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: China
    Context: In China, advertisers’ increased focus on mobile, along with investments in video and social, will continue to boost overall digital ad spend.
    Publication Date: 9/8/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: China
    Context: Although Facebook has been banned in China since 2009, it continues to make efforts to regain a toehold in the market.
    Publication Date: 9/6/2017
    Topics: Ecommerce Sales
    Geographies: China
    Context: But there are signs that JD.com is making steady gains into what once seemed like Alibaba’s insurmountable lead.
    Publication Date: 8/29/2017
    Topics: Retail Ecommerce Sales
    Geographies: China
    Context: Tech firms in China continue reaching into Southeast Asia to keep their growth on the upswing. This time it’s ride-hailing firm Go-Jek benefitting from JD.com’s largesse.
    Publication Date: 8/28/2017
    Topics: Payment Methods
    Geographies: China
    Context: China’s digital payment platform Alipay hopes to duplicate its success overseas by targeting international tourists and partnering with foreign payment processors and other businesses.
    Publication Date: 8/23/2017
    Topics: Mobile Apps
    Geographies: China
    Industries: Restaurants & Dining
    Context: China’s food delivery market leader Ele.me has already secured the backing of Alibaba. Now it looks to close out the competition by buying Baidu’s platform.
    Publication Date: 8/21/2017
    Topics: Influencer Marketing
    Geographies: China
    Context: Josh Steimle, founder and CEO of international digital marketing agency MWI, explains why more brands in China should use influencer marketing.
    Publication Date: 8/21/2017
    Topics: Payment Methods
    Geographies: China
    Context: Mobile payment systems like Alipay and WeChat Pay are heralding the death of cash in China, but in doing so risk drawing the ire of the government.
    Publication Date: 8/7/2017
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 8/1/2017
    Topics: Digital Privacy & Security; Mobile Apps
    Geographies: China
    Context: In China, Apple is increasingly caught between the demands of a censorship-prone government and a need to maintain access to one of the largest markets for its devices and services in the world.
    Publication Date: 7/26/2017
    Geographies: China
    Industries: Travel
    Context: Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.
    Publication Date: 7/21/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: China’s government just announced a plan to invest billions in the country’s artificial intelligence efforts. A few other factors will also give China a great chance to surpass the US in the sector within a few years.
    Publication Date: 7/18/2017
    Topics: Mobile Games
    Geographies: China
    Context: Tencent’s Honor of Kings has amassed more than 200 million registered users since its 2015 launch. The game is now the world’s top-grossing mobile game, and owner Tencent hopes to repeat its success in other markets.
    Publication Date: 7/17/2017
    Topics: Virtual & Augmented Reality
    Geographies: China
    Context: Chinese media dubbed 2016 as the “birth year” of virtual reality in the country. Here’s a look at the top takeaways from a 2017 report on VR in China by iResearch Consulting Group and Greenlight Insights.
    Publication Date: 7/14/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: China
    Context: Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.
    Publication Date: 7/13/2017
    Topics: Mobile Messaging
    Geographies: China
    Context: eMarketer estimates 494.3 million people in China will use WeChat at least once per month this year, far more than any other messaging app.
    Publication Date: 7/7/2017
    Topics: Sharing Economy
    Geographies: China
    Context: China’s bike-sharing sector continues to skyrocket, with Ofo drawing investment from Alibaba, among other tech giants.
    Publication Date: 7/5/2017
    Topics: Ecommerce Sales
    Geographies: China
    Context: China—the world’s largest ecommerce market—is set for continued growth in 2017, according to eMarketer’s latest worldwide retail forecast. Retail ecommerce sales in the country are expected to top $1.13 trillion this year.
    Publication Date: 6/30/2017
    Topics: Ecommerce Sales
    Geographies: China
    Context: Over the coming decades, lower-tier cities in China will play a pivotal role in driving the country’s ecommerce sector thanks to rising income levels and an increased internet penetration rate.
    Publication Date: 6/27/2017
    Topics: Social Media Users
    Geographies: China
    Context: More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.
    Publication Date: 6/19/2017
    Topics: Brand Marketing; Social Media Marketing
    Geographies: China
    Context: Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means.
    Publication Date: 6/16/2017
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 6/14/2017
    Topics: Video-on-Demand (VOD)
    Geographies: China
    Context: China’s online video sector is maturing. Platforms licensing content from studios are drawing new customers by the millions annually, with iQiyi topping the list of video services.
    Publication Date: 6/2/2017
    Topics: Digital Privacy & Security
    Geographies: China
    Context: A new cybersecurity law that took effect in China yesterday may portend an even tougher road ahead for foreign technology firms looking to establish themselves in the market.
    Publication Date: 5/25/2017
    Topics: Omnichannel Retailing
    Geographies: China
    Context: China's ecommerce sector is maturing, as smart retailers are looking at transforming their online-to-offline (O2O) strategies into omnichannel.
    Publication Date: 5/22/2017
    Topics: Virtual & Augmented Reality
    Geographies: China
    Industries: Digital Travel; Travel
    Context: Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
    Publication Date: 5/18/2017
    Topics: Digital Advertising
    Geographies: China
    Context: Tencent is raking it in. The company reported its revenues totaled $7.2 billion in Q1 2017, up 55% from the same period a year ago.
    Publication Date: 5/15/2017
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Alibaba has recently invested significant sums of money in brick-and-mortar stores, including Yintai Group, owner of department store chain Intime; electronics retailer Suning; and supermarket operators Sanjiang and Bailian. But what does the concept mean for the future of retail in China? Nishtha Mehta, founder of CollabCentral Consulting, explains.
    Publication Date: 5/12/2017
    Topics: Smartphones
    Geographies: China
    Context: The iPhone surged in China after its initial launch in 2014. But as competitors make its features available on less expensive phones, the appeal of the device may be fading in the Middle Kingdom.
    Publication Date: 5/2/2017
    Topics: Sharing Economy
    Geographies: China
    Context: China’s Didi Chuxing has conquered the domestic ride-hailing market. An influx of $5.5 billion gives the company the means to take on the on-demand transportation sector’s Goliath—Uber.
    Publication Date: 5/1/2017
    Topics: Mobile Video
    Geographies: China
    Context: China’s rapidly expanding mobile video market is creating a seemingly insatiable demand for mobile video content and services.