Publication Date: 12/10/2015
Name: María Teresa Arnal
Company: J. Walter Thompson Company, Mexico
Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.