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24 Results
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    Publication Date: 9/15/2016
    Topics: Mobile Broadband; Mobile Users
    Geographies: Chile
    Context: By 2020 4G LTE will make up over 60% of all mobile connections in the country, and total nearly 15 million connections; each year, the 4G LTE share of the mobile market will increase by 10 points or more.
    Publication Date: 7/21/2016
    Topics: Mobile Users
    Geographies: Chile
    Context: Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
    Publication Date: 5/12/2016
    Topics: Out-of-Home Ad Spending
    Geographies: Chile
    Context: Out-of-home spending and cinema spending grew over the course of the year, with out-of-home growth modest, at 7.6%, while cinema spending, niche by nature, grew by 48.1%.
    Publication Date: 1/13/2016
    Topics: Mobile Broadband; Mobile Users
    Geographies: Chile
    Context: Mobile connections have plateaued in Chile, but users are still making moves to switch to faster-paced mobile broadband connections. 4G connections more than doubled between 2014 and June 2015.
    Publication Date: 11/13/2015
    Topics: Digital Ad Spending
    Geographies: Chile
    Context: Home to the largest internet and mobile user base relative to its population, Chile remains the leading digital market in Latin America on the consumer side. Digital ad spending remains contained, though, as explored in the new eMarketer report, “Digital Ad Spending Benchmarks in Chile: Consumers Far Ahead of Marketers in Digital Uptake.”
    Publication Date: 7/7/2016
    Topics: Mcommerce
    Geographies: Mexico
    Context: The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, at nearly 36%. More connected devices are the No. 1 purchase category in the country.
    Publication Date: 7/5/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The mobile phone user base in Mexico has grown by 9 million from 2012 to Q1 2016, according to one researcher. But penetration is still lower than in several other Latin American markets, like Argentina and Chile.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 9/13/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Brazil
    Context: Over 50% of internet users ages 16 and up said they had made a digital purchase in eight different product categories, ranging from household appliances and clothes to shoes and books. Household appliances and clothes were among the most popular.
    Publication Date: 8/4/2016
    Topics: Smartphone Users
    Geographies: Argentina
    Context: Argentina is the fourth-largest country in Latin America both by population and GDP. It is also the fourth-largest mobile market, as measured by mobile users.
    Publication Date: 7/14/2016
    Topics: Mobile Users
    Geographies: Colombia
    Context: Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
    Publication Date: 7/12/2016
    Topics: Digital Music
    Geographies: Mexico
    Context: More than 60% of streaming music users in Mexico are tuning in to Spotify, according to Q2 research. With Google Play making up 12.3% of the streaming music user share nationwide, it’s clear that Spotify is the go-to service for users in Mexico.
    Publication Date: 6/30/2016
    Topics: Mobile Users
    Geographies: Mexico
    Context: The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America.
    Publication Date: 6/2/2016
    Topics: Social Commerce
    Geographies: Brazil
    Context: The majority of ecommerce sites in Brazil use social media for marketing purposes, and Facebook is the top choice. But not much referral traffic comes from social.
    Publication Date: 5/27/2016
    Topics: Impressions; Mobile Advertising
    Geographies: Argentina
    Context: In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region.
    Publication Date: 3/16/2016
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Demographics: Females
    Context: Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
    Publication Date: 3/10/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Latin America
    Context: Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In some countries, more than nine in 10 regular users are mobile.
    Publication Date: 12/15/2015
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: Latin America
    Context: Digital video viewership is robust in Latin America, but when it comes to digital video advertising, many consumers say they skip over an ad whenever possible.
    Publication Date: 12/10/2015
    Topics: Internet Access Devices
    Geographies: Colombia
    Context: According to eMarketer estimates, 28.6 million people in Colombia use the internet at least monthly this year, or 61.1% of the total population of the country. Mobile phones have a greater reach, at 69.3% of the population, and more than half of internet users in the country have smartphones.
    Publication Date: 12/2/2015
    Geographies: Latin America
    Industries: Mobile Banking
    Context: Mobile banking is up across Latin America, according to 2015 data. In the region as a whole, an outright majority of digital banking users ages 20 and older use mobile banking.
    Publication Date: 11/18/2015
    Topics: Digital Ad Spending
    Geographies: Peru
    Context: Peru is divided into three natural regions, each with distinct characteristics that affect human settlement as well as their economic and technological development. These geographic and economic factors, alongside a conservative mentality when it comes to adopting new technologies, has resulted in a very cautious digital media uptake among consumers.
    Publication Date: 10/30/2015
    Topics: Digital Ad Spending
    Geographies: Colombia
    Context: After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.
    Publication Date: 10/21/2015
    Topics: Video-on-Demand (VOD)
    Geographies: Latin America
    Context: Over-the-top (OTT) video is set to explode in Latin America, according to figures from Dataxis Intelligence.