Europe (5)

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    Publication Date: 12/8/2015
    Topics: Mobile Messaging
    Geographies: Central & Eastern Europe
    Context: This year, according to eMarketer’s first-ever estimates of mobile phone messaging app usage around the world, nearly 93 million people in Central and Eastern Europe will use such apps at least monthly. That's up 49.3% over 2014 usage levels—the highest growth rate of any region in the world.
    Publication Date: 12/16/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Russia; Central & Eastern Europe
    Context: The number of paid subscription video-on-demand subscribers in Central and Eastern Europe grew by 2.25 million in 2016. Russia is the largest market, with about 2.5 million subscribers.
    Publication Date: 4/1/2016
    Topics: Digital Ad Spending
    Geographies: Central & Eastern Europe
    Context: Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.
    Publication Date: 3/29/2016
    Topics: Tablet Users
    Geographies: Central & Eastern Europe
    Context: The tablet population in Central and Eastern Europe will reach nearly 80 million this year, eMarketer estimates, as the markets in Turkey, the Czech Republic and Russia continue growing at double-digit rates.
    Publication Date: 10/2/2015
    Topics: Digital Video Ad Spending; Programmatic Ad Spending
    Geographies: Western Europe; Central & Eastern Europe
    Context: Media owners' income from programmatic video ads will grow by an average 39% annually between 2015 and 2020, according to research. The UK has the largest market in the region, but the Netherlands has the greatest share of video ad revenues coming from programmatic.