Europe (7)
Latin America (2)
Worldwide (7)

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    Publication Date: 8/29/2017
    Topics: Programmatic Ad Spending
    Geographies: Europe
    Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
    Publication Date: 12/16/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Russia; Central & Eastern Europe
    Context: The number of paid subscription video-on-demand subscribers in Central and Eastern Europe grew by 2.25 million in 2016. Russia is the largest market, with about 2.5 million subscribers.
    Publication Date: 3/29/2016
    Topics: Tablet Users
    Geographies: Central & Eastern Europe
    Context: The tablet population in Central and Eastern Europe will reach nearly 80 million this year, eMarketer estimates, as the markets in Turkey, the Czech Republic and Russia continue growing at double-digit rates.
    Publication Date: 12/16/2015
    Topics: Retail Ecommerce Sales
    Geographies: Latin America
    Industries: Retail
    Context: Total retail sales in Latin America will reach $1.8 trillion in 2015, according to eMarketer’s latest worldwide retail sales forecast. Latin America will remain the fourth-largest region in terms of total retail sales, just ahead of Central and Eastern Europe. Retail sales in Latin America will represent 8.1% of the worldwide total in 2015.
    Publication Date: 12/8/2015
    Topics: Mobile Messaging
    Geographies: Central & Eastern Europe
    Context: This year, according to eMarketer’s first-ever estimates of mobile phone messaging app usage around the world, nearly 93 million people in Central and Eastern Europe will use such apps at least monthly. That's up 49.3% over 2014 usage levels—the highest growth rate of any region in the world.
    Publication Date: 12/6/2017
    Topics: Internet Users; Smartphone Users
    Geographies: Worldwide
    Context: eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.
    Publication Date: 7/21/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one.
    Publication Date: 7/5/2017
    Topics: Social Media Users
    Geographies: Russia
    Context: A study of adult social network users in Russia has found that humor and health are the topics most likely to draw their attention in the social realm. It also found that the longtime hegemony of homegrown networks among those users is starting to crack ever so slightly.
    Publication Date: 5/19/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Europe
    Context: EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.
    Publication Date: 4/28/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile.
    Publication Date: 11/23/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Worldwide
    Context: While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year.
    Publication Date: 6/17/2016
    Topics: Social Media Users
    Geographies: Latin America
    Context: Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region.
    Publication Date: 6/7/2016
    Topics: Internet Users
    Geographies: Worldwide
    Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.
    Publication Date: 4/21/2016
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer's previous forecast, but still represents accelerated growth when compared with 2015 (5.0%).
    Publication Date: 4/1/2016
    Topics: Digital Ad Spending
    Geographies: Central & Eastern Europe
    Context: Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.