Geography

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Middle East & Africa (21)
North America (57)
Worldwide (40)

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Demographics

71 Results
Type:
Report
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    Publication Date: 3/8/2018
    Topics: Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Canada
    Context: A look at how social advertising has matured in Canada and the emerging platforms to watch.
    Publication Date: 1/25/2018
    Topics: Digital Retail Practices; Digital Shoppers & Buyers; Omnichannel Retailing; Ecommerce Sales; Retail Ecommerce Sales
    Geographies: Canada
    Industries: Groceries
    Context: As more consumers embrace online shopping, Canada’s grocery sector is poised to capitalize.
    Publication Date: 12/14/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Canada
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 11/28/2017
    Geographies: Canada
    Industries: Marketing Management Trends
    Context: A look at hot topics for digital marketers in Canada heading into the new year.
    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 8/22/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending
    Geographies: Canada
    Context: This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
    Publication Date: 7/6/2017
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Canada
    Context: Brands in Canada are getting more sophisticated in planning and measuring influencer programs, assisted by a new set of tools available from local tech firms.
    Publication Date: 5/16/2017
    Topics: Digital Ad Spending; Time Spent with Media
    Geographies: Canada
    Demographics: Languages
    Context: French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.
    Publication Date: 4/10/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: Canada
    Context: Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.
    Publication Date: 2/13/2017
    Topics: Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: Canada
    Context: The omnichannel demands of consumers are leading retailers in Canada to invest heavily in digital, bringing with it better ecommerce experiences.
    Publication Date: 12/19/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: An overview eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 12/1/2016
    Geographies: Canada
    Industries: Marketing Management Trends
    Context: eMarketer discusses the biggest issues and opportunities for digital marketers in Canada at the cusp of 2017.
    Publication Date: 10/18/2016
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: Canada
    Context: By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
    Publication Date: 10/4/2016
    Topics: B2B Marketing; B2B Social Media; Content Marketing; Native Advertising; Virtual & Augmented Reality
    Geographies: Canada
    Context: Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 7/14/2016
    Topics: Wearables; Internet of Things (IoT)
    Geographies: Canada
    Context: Marketers in Canada are mining sensor data from the internet of things (IoT), beacons and wearables to improve how they communicate with consumers.
    Publication Date: 6/8/2016
    Topics: Digital Advertising; Digital Ad Spending; Social Media Ad Spending
    Geographies: Canada
    Context: eMarketer’s “Canada Digital Advertising Scorecard 2016” used surveys and interviews with 30 agencies and brands to rate the effectiveness of major digital ad formats and channels in Canada.
    Publication Date: 5/26/2016
    Topics: Time Spent with Media
    Geographies: Canada
    Context: This report presents eMarketer’s full updated estimates for time spent with media in Canada, with mobile time spent the focal point of change.
    Publication Date: 4/27/2016
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Users; Retail Ecommerce Sales
    Geographies: Canada
    Industries: Retail
    Context: The facts and figures you need about Canada ecommerce, now and for the future. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/12/2016
    Topics: Social Media Users; Marketing Tactics; Consumer Attitudes on Marketing
    Geographies: Canada
    Demographics: Teens; Children
    Context: Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.
    Publication Date: 3/3/2016
    Topics: Email Marketing; Email Ad Spending
    Geographies: Canada
    Context: It’s become a common belief that email has taken a back seat to newer, flashier forms of digital marketing, but data from the industry suggests otherwise. eMarketer expects Canada’s email ad spending to see steady growth through 2020, and there’s also increased investment in permission-based email across multiple sectors.
    Publication Date: 12/21/2015
    Topics: Total Media Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Mobile Ad Spending; Social Media Ad Spending; Programmatic Advertising
    Geographies: Canada
    Context: While economic uncertainty in Canada will hold back total media ad spending growth and marketing budgets in 2016, digital ad formats are becoming essential for discerning, cost-conscious marketers.
    Publication Date: 11/19/2015
    Topics: Consumer Behavior
    Geographies: Canada
    Industries: Retail
    Context: Marketers in Canada are honing their understanding of how to apply new technologies to better engage consumers and their ever-shifting tastes. Here’s a look at the digital trends that marketers most need to know.
    Publication Date: 3/26/2018
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Italy; Japan; Mexico; Norway; Poland; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.
    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 12/19/2017
    Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 3/13/2017
    Topics: Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
    Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 9/7/2016
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel; Automotive; Retail
    Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 4/7/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/1/2016
    Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
    Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
    Publication Date: 2/23/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Automotive
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 2/3/2016
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce
    Geographies: Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Israel; Italy; Japan; Mexico; Norway; Russia; Singapore; South Korea; Spain; Sweden; Turkey; United Arab Emirates; United Kingdom; United States
    Context: Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable.
    Publication Date: 1/28/2016
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: Canada; Worldwide; United States
    Context: Marketers now have a new medium—the immersive medium—enabled by virtual reality and augmented reality technologies through which they can tell stories and engage with audiences like never before.
    Publication Date: 1/19/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 1/5/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Canada; Denmark; Finland; France; Germany; Worldwide; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma
    Context: The internet of things (IoT) is beginning to transform the healthcare business. New types of connected devices and data streams are improving patient care and helping marketers deliver more personalized campaigns and customer experiences.