North America (28)

Record Type

Publication Date




28 Results
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 11/17/2017
    Name: Corey Coates
    Title: Co-Founder and Chief Expectations Manager
    Company: Podfly Productions
    Topics: Radio
    Geographies: Canada
    Context: Corey Coates, co-founder and chief expectations manager at Podfly Productions, discusses Canada's podcast space.
    Publication Date: 10/10/2017
    Name: Patrick Hopf
    Title: Co-Founder and President
    Company: SourceKnowledge
    Topics: Mobile Advertising; Mobile Video
    Geographies: Canada
    Context: Patrick Hopf, co-founder and president of SourceKnowledge, explains what brand marketers should be wary of in Canada's mobile advertising space.
    Publication Date: 8/11/2017
    Name: Trevor Carr
    Title: CEO
    Company: Noise Digital
    Topics: TV; Digital Video Advertising
    Geographies: Canada
    Context: Trevor Carr, CEO of Noise Digital, talks about the challenges of advertising across TV and digital at a time when the TV commercial is losing its luster.
    Publication Date: 8/9/2017
    Name: Kathy Shapka
    Title: Vice President and Media Director
    Company: DDB Canada
    Topics: TV; Digital Video Advertising
    Geographies: Canada
    Context: Kathy Shapka, vice president and media director at DDB Canada, explains the level of concern about cord-cutting among marketers in Canada.
    Publication Date: 7/5/2017
    Name: Rachel David
    Title: Owner
    Company: Hashtag Communications
    Topics: Influencer Marketing
    Geographies: Canada
    Context: Rachel David, a Canada-based influencer and owner of Hashtag Communications, talks about the rising cost of influencer marketing in the country.
    Publication Date: 3/23/2017
    Name: Justin Adler
    Title: Director, Product and Marketing
    Company: SourceKnowledge
    Topics: B2B Sales; B2B Marketing
    Geographies: Canada
    Context: Justin Adler, director of product and marketing at SourceKnowledge, talks about how business-to-business (B2B) marketing in Canada has evolved through digital tech.
    Publication Date: 2/1/2017
    Name: Michael Bower
    Title: Director, Global Ecommerce and Digital Services, Canada
    Company: Marriott International
    Topics: Digital Retail Practices; Digital Shoppers & Buyers
    Geographies: Canada
    Industries: Travel
    Context: Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.
    Publication Date: 1/31/2017
    Name: James Connell
    Title: Vice President, Ecommerce and Marketing
    Company: Roots
    Topics: Digital Retail Practices; Cross-Border Ecommerce
    Geographies: Canada
    Context: James Connell, vice president of ecommerce and marketing at Canada-based clothing retailer Roots, tells eMarketer about the increased competition it faces from domestic and international ecommerce players.
    Publication Date: 11/23/2016
    Name: Jean Marc Leclerc
    Title: Vice President, Sales and Marketing
    Company: Honda Canada
    Topics: Social Media Marketing; Real-Time Marketing; Marketing Technology
    Geographies: Canada
    Industries: Automotive
    Context: Jean Marc Leclerc, Honda Canada's vice president of sales and marketing, spoke with eMarketer about the carmaker's forays into the social chatting space and the role of social media in the automotive space.
    Publication Date: 9/14/2016
    Name: Heather Loosemore
    Title: Senior Director, Marketing and Communications
    Company: Walmart Canada
    Topics: Content Marketing
    Geographies: Canada
    Context: Heather Loosemore, senior director of marketing and communications at Walmart Canada, discusses how the brand uses content marketing.
    Publication Date: 6/23/2016
    Name: Jeffrey Berry
    Title: Senior Director, Research and Development
    Company: LoyaltyOne
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: LoyaltyOne, a global coalition loyalty program that brings together 200 different companies in Canada, spoke with eMarketer about how the company is working with local Canadian brands to bring beacon technology into their stores.
    Publication Date: 6/23/2016
    Name: Steve Hegenderfer
    Title: Director, Developer Programs
    Company: Bluetooth SIG
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale.
    Publication Date: 4/29/2016
    Name: Kathleen Bell
    Title: Director, Marketing
    Company: Subway Canada
    Topics: Digital Video; Mobile Video; Social Media Marketing
    Geographies: Canada
    Context: Kathleen Bell, director of marketing at Subway Canada, talks about the sandwich chain's online engagement strategy and the effectiveness of social media cross-promotion.
    Publication Date: 2/24/2016
    Name: Tom Tate
    Title: Product Marketing Manager
    Company: AWeber
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Tom Tate, product marketing manager at global email services provider AWeber, discusses the value of having a team monitor regional laws to ensure email compliance for clients.
    Publication Date: 2/24/2016
    Name: Claire Bara
    Title: Vice President, Marketing
    Company: Rona
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Claire Bara, vice president of marketing at Rona, discusses the issues the company faced after Canada's Anti-Spam Legislation (CASL) went into effect.
    Publication Date: 11/5/2015
    Name: Byron Ells
    Title: Vice President, Media and Digital
    Company: Shoppers Drug Mart
    Topics: Digital Advertising; Social Media Marketing; Mobile Apps; Ecommerce Sales
    Geographies: Canada
    Industries: Retail
    Context: Byron Ellis, vice president of media and digital at Shoppers Drug Mart, a pharmacy chain based in Canada, details how social media and mobile apps have allowed for deeper engagement with audiences.
    Publication Date: 10/15/2015
    Name: Ruth Bastedo
    Title: Senior Associate, Integrated Marketing
    Company: Environics Communications
    Topics: Brand Marketing; Digital Advertising; Social Media Marketing
    Geographies: Canada
    Demographics: Mothers
    Context: Mothers in Canada are a diverse group, but most of them share one trait: They are avid digital consumers. Ruth Bastedo, senior associate of integrated marketing at Environics Communications, explains how marketers can best reach them.
    Publication Date: 10/15/2015
    Name: Erica Ehm
    Title: Founder and Publisher
    Topics: Brand Marketing; Digital Advertising; Social Media Marketing
    Geographies: Canada
    Demographics: Mothers
    Context: Erica Ehm, founder and publisher of YummyMummyClub digital magazine and CEO and creative director of YMC Works, a marketing company that targets mothers, talks about what mothers in Canada respond to and the best ways brands can build relationships with them.
    Publication Date: 9/25/2015
    Name: Luke Stillman
    Title: Associate Director, Forecasting
    Company: Magna Global
    Topics: Mcommerce; Programmatic Advertising; Programmatic Ad Spending
    Geographies: Canada
    Context: Luke Stillman, associate director of forecasting at Magna Global, talks about how much is being spent on programmatic advertising in Canada.
    Publication Date: 9/24/2015
    Name: Rodney Perry
    Title: Managing Director, Canada
    Company: Xaxis
    Topics: Programmatic Advertising; Programmatic Ad Spending
    Geographies: Canada
    Context: Rodney Perry, managing director of Canada for programmatic marketing firm Xaxis, discusses ways to prevent ad fraud in Canada.
    Publication Date: 6/23/2017
    Name: Michelle Mullins
    Title: Digital Marketing Manager
    Company: Nestlé Purina PetCare Canada
    Topics: Content Marketing; Influencer Marketing
    Geographies: Canada
    Context: Michelle Mullins, digital marketing manager of Nestlé Purina PetCare Canada, discusses the most important factor the brand looks for when targeting influencers to help spread its brand message.
    Publication Date: 5/3/2017
    Name: Grégoire Baret
    Title: General Manger, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: Canada
    Industries: Apparel & Accessories
    Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.
    Publication Date: 5/2/2017
    Name: Robin Monniere
    Title: Vice President, Brand Development and Customer Experience
    Company: Intact Insurance
    Topics: Local Advertising; TV Advertising
    Geographies: Canada
    Industries: Insurance
    Context: Intact Insurance's Robin Monniere, vice president of brand development and customer experience, and Sylvain Marcoux, director of product marketing for the Quebec region, discuss the most effective channels for targeting French Canadian audiences.
    Publication Date: 9/15/2016
    Name: Alexa Christon
    Title: Head of Marketing Innovation
    Company: General Electric
    Topics: Content Marketing
    Geographies: Canada
    Context: Alexa Christon, head of marketing innovation at General Electric (GE), talks about how the company uses science and technology to reach aficionados of this subject through content marketing.
    Publication Date: 9/12/2016
    Name: Bob Cornwall
    Title: Head of Brand Strategy
    Company: Google Canada
    Topics: Digital Advertising; Content Marketing
    Geographies: Canada
    Context: Bob Cornwall, head of brand strategy at Google Canada, discusses how brands in the region use the platform as a core publisher and how Google Canada aids brands in evolving their content marketing strategy.
    Publication Date: 9/7/2016
    Name: Hongwei Liu
    Title: Co-Founder and CEO
    Company: Mappedin
    Topics: Digital Retail Practices; Customer Experience
    Geographies: Canada
    Industries: Retail
    Context: Hongwei Liu, ‎co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency.
    Publication Date: 2/24/2016
    Name: Mark Daprato
    Title: CMO
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: executives discuss how Canada's online marketplace uses email to reach customers.
    Publication Date: 4/10/2017
    Name: Anthony Long
    Title: Global Ecommerce Technology Lead
    Company: Kimberly-Clark
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail; Marketing Management Trends
    Context: Anthony Long, global ecommerce technology lead at Kimberly-Clark, talks about how the company is responding to changes in consumer behavior and tackling ecommerce.