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89 Results
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    Publication Date: 11/10/2017
    Topics: Sharing Economy
    Geographies: Brazil
    Context: The use of ride-hailing apps has skyrocketed in Brazil in the past two years, spurred in part by the country’s economic woes.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: Brazil
    Context: Total media ad outlays will grow 5.7% this year, while digital ad spend will rise 15.0%.
    Publication Date: 9/13/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Brazil
    Context: Over 50% of internet users ages 16 and up said they had made a digital purchase in eight different product categories, ranging from household appliances and clothes to shoes and books. Household appliances and clothes were among the most popular.
    Publication Date: 9/8/2016
    Geographies: Brazil
    Context: Basic communications functions rule smartphone use in Brazil, according to February 2016 research. Nearly 80% of those surveyed in said they emailed, called and texted daily via their phone.
    Publication Date: 9/2/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Brazil
    Context: Brazil’s internet users are more likely to watch video-on-demand than their counterparts in the rest of Latin America, and according to August research, YouTube is their No. 1 viewing destination. But Netflix is not at all far behind.
    Publication Date: 8/23/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Brazil
    Context: In Brazil, 49% of internet users watch video-on-demand (VOD) at least weekly, according to May research—a reach that ties with that in the US. Mexico is behind, at 40%. Brazil also outperforms Mexico in VOD viewing via mobile.
    Publication Date: 8/2/2016
    Topics: Digital Privacy & Security
    Geographies: Brazil; Mexico
    Context: Internet users in Brazil and Mexico are more concerned about fraud than those in the US or Canada, research revealed. This is likely because Brazil and Mexico have higher fraud rates and less regulatory structure.
    Publication Date: 7/27/2016
    Topics: Mobile Messaging
    Geographies: Brazil
    Context: The recent three-day judicial suspension of WhatsApp in Brazil is not a problem just for the country or the app in particular, but rather sits at the crossroads of the future of encrypted apps.
    Publication Date: 6/28/2016
    Topics: Mobile Messaging
    Geographies: Brazil
    Context: Almost half of smartphone users in Brazil polled during April said that WhatsApp is essential to them—an even higher proportion than six months earlier.
    Publication Date: 6/21/2016
    Topics: Smartphone Users
    Geographies: Brazil
    Context: The economic turmoil in Brazil does not seem to have had a significant impact on the country’s mobile market, although that will change if conditions continue to worsen.
    Publication Date: 6/2/2016
    Topics: Social Commerce
    Geographies: Brazil
    Context: The majority of ecommerce sites in Brazil use social media for marketing purposes, and Facebook is the top choice. But not much referral traffic comes from social.
    Publication Date: 5/25/2016
    Topics: Mcommerce; Computers; Smartphones; Tablets
    Geographies: Brazil
    Context: Traffic to retail sites in Brazil comes primarily from desktop PCs as opposed to mobile devices. Another traditional source of traffic to digital merchants in the country is search, which accounts for more than half of visits.
    Publication Date: 5/19/2016
    Topics: Mcommerce; Mobile Internet; Performance Benchmarks
    Geographies: Brazil
    Context: Two-thirds of retailer site traffic in Brazil comes from desktop PCs, but mobile gained over 10% more traffic share from 2014 to 2015. Mobile is also making inroads when it comes to conversions.
    Publication Date: 5/10/2016
    Topics: Mobile Messaging
    Geographies: Brazil
    Context: Nearly 100% of internet users in Brazil use WhatsApp, more than any other messaging app or service; 87% said they use Facebook.
    Publication Date: 5/3/2016
    Topics: Total Media Ad Spending
    Geographies: Brazil
    Context: Broadcast TV in Brazil made up more than half of total media ad spending in 2015, according to research from Kantar IBOPE Media. Ad spending on other channels like newspapers, radio and digital search was significantly less.
    Publication Date: 4/28/2016
    Topics: Marketing Technology
    Geographies: Brazil
    Context: Across the globe, IT professionals are getting to know cloud technology—not only its benefits, but the barriers to implementation as well. In Brazil, IT professionals overwhelmingly agree that cloud technology increases infrastructure flexibility and agility.
    Publication Date: 4/20/2016
    Topics: Marketing Technology
    Geographies: Brazil
    Context: Nearly 90% of those surveyed say they employ digital analytics; another 80% say they use email marketing. And nearly all of those who do use analytics turn to Google.
    Publication Date: 4/12/2016
    Topics: Video Games; Mobile Games
    Geographies: Brazil
    Context: Nearly a third of digital gamers in Brazil are ages 16 to 24, while those ages 25 to 34 make up the largest group of gamers in the country at 34.8%. Overall, three in four internet users play video games, and smartphones are the most popular device for playing.
    Publication Date: 4/7/2016
    Topics: Total Media Ad Spending
    Geographies: Brazil
    Context: Nearly 63% of ad spending ran on broadcast TV in 2015, an uptick from 2014. The next-closest medium—pay TV—lagged far behind.
    Publication Date: 4/1/2016
    Topics: Mobile Advertising; Mobile Messaging
    Geographies: Brazil
    Context: Mobile users in Brazil are keen on messaging apps, according to a variety of research. And January 2016 polling indicates that about two in three messaging app users are open to ads to help support their habit.
    Publication Date: 3/18/2016
    Topics: Mcommerce
    Geographies: Brazil
    Context: Mobile is making up a greater share of digital purchase in Brazil, according to research. And in H2 2015, that share grew rapidly. Most mcommerce sales in the country are transacted on mobile phones.
    Publication Date: 3/4/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Brazil
    Context: eMarketer estimates that this year, more than 41 million people in Brazil will make at least one purchase via an internet-connected device, up 10% over 2015 figures. Who is included in that group?
    Publication Date: 2/24/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Argentina; Brazil; Mexico
    Context: Mexico has the largest market for over-the-top (OTT) video services in Latin America, according to 2016 estimates. But Brazil is set to outpace it in the next few years.
    Publication Date: 2/19/2016
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Brazil
    Demographics: Females
    Context: Women and young people in Brazil keep their mobile social media tools close by, according to 2015 research. Instagram skews especially toward females, while young people have the greatest edge with Snapchat.
    Publication Date: 2/9/2016
    Topics: Digital Video
    Geographies: Brazil
    Context: Digital video viewing is popular in Brazil: Some seven in 10 TV viewers watch video via digital channels as well. And for the youngest among them, smartphones are the No. 1 viewing device.
    Publication Date: 2/3/2016
    Topics: Geolocation
    Geographies: Brazil
    Context: Two in five mobile phone internet users in Brazil take advantage of geolocation services, according to 2015 research.
    Publication Date: 1/26/2016
    Topics: Payment Methods; Mobile Payments
    Geographies: Brazil
    Context: Digital payments in Brazil are getting more mobile, according to 2015 data. Smartphones have more than doubled their share of digital payments users in the past year.
    Publication Date: 1/19/2016
    Topics: Mcommerce; Omnichannel Retailing
    Geographies: Brazil
    Context: Multichannel shoppers in Brazil are a genuinely omnivorous bunch, according to Q3 2015 data. Multidevice users are almost equally likely to complete a purchase on a smartphone, tablet or PC.
    Publication Date: 1/14/2016
    Topics: Mobile Devices
    Geographies: Brazil
    Context: Brazil has Latin America’s largest mobile internet market, and according to November research, users of all ages have widely adopted smartphones.
    Publication Date: 1/7/2016
    Topics: Smartphones; Tablets; Time Spent with Media
    Geographies: Brazil
    Context: Young people in Brazil spend the most time with mobile devices, according to September research, and Facebook is likely a major recipient of their attention. Google is the No. 2 mobile property in the country.
    Publication Date: 12/31/2015
    Topics: TV; Second Screening
    Geographies: Brazil
    Context: A majority of people in Brazil who watch TV are also using a second—probably digital—screen to do more while they view, according to research. Simultaneous usage is also shifting to mobile.
    Publication Date: 12/24/2015
    Topics: Connected TVs; Internet of Things (IoT)
    Geographies: Brazil
    Context: The internet of things (IoT) is still in a nascent state in most consumer markets, with awareness low and usage even lower. According to research, internet users in Brazil are interested—and so far, focused on TV.
    Publication Date: 12/22/2015
    Topics: Digital Ad Spending
    Geographies: Brazil
    Industries: Automotive; Consumer Products (CPG)
    Context: Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer about Brazil’s digital marketing environment.
    Publication Date: 12/9/2015
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales
    Geographies: Brazil
    Context: Many consumers in Brazil planned to ignore Black Friday sales this year, often because they were not sure the deals would be any good. But there’s little doubt the shopping holiday is taking off in Latin America’s largest market.
    Publication Date: 11/25/2015
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: Brazil
    Context: The vast majority of digital buyers in Brazil are gearing up to shop online this week for Black Friday, according to August research. E-bit Informação, 81% of digital buyers in the country will make ecommerce purchases this year on the day after US consumers celebrate Thanksgiving.
    Publication Date: 11/20/2015
    Topics: Mobile Apps
    Geographies: Brazil
    Industries: Mobile Banking
    Context: Virtually all mobile banking users in Brazil rely on smartphone banking apps to check their account balances and activity, according to September 2015 research. A majority are also paying their bills primarily via mobile apps.
    Publication Date: 11/6/2015
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Brazil
    Context: Home to a population of 203 million this year, Brazil is the largest market in Latin America by any measure. Advertising spending is no exception. Digital ad spending in the country will rise 16.0% to reach $3.4 billion in 2015, eMarketer estimates. Such level of investment equates to a mighty 49.9% share of all digital advertising expenditures in the region this year.
    Publication Date: 11/4/2015
    Topics: Smartphone Users
    Geographies: Brazil
    Context: Smartphones make life better and easier by providing users with instant access to the wealth of information on the internet at their fingertips, anytime, anyplace. Or do they? In Brazil, as in so many markets around the world, many users seem unable to put their devices down.
    Publication Date: 9/9/2016
    Topics: Smartphones
    Geographies: Latin America
    Context: Across all major markets in Latin America, smartphone shipments declined in Q2 2016 compared to Q2 2015. In Brazil and Mexico, shipments were down about 12%, meaning declines of millions of units.
    Publication Date: 8/25/2016
    Topics: Mobile Apps
    Geographies: Latin America
    Context: Brazil and Mexico account for most mobile app sessions in Latin America, according to data for the year leading up to June 2016. The region’s single largest market, Brazil, contributes one in three app sessions.
    Publication Date: 5/6/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Twitter uptake in Latin America has increased year over year. According to the social media company's data, its user base—especially in Brazil—is high. Indeed, as of Q4 2015, there were 40.7 million Twitter users in Brazil.
    Publication Date: 3/2/2016
    Topics: Social Media Users
    Geographies: Argentina; Brazil; Latin America; Mexico
    Context: Facebook is by far the top social site in Latin America, as in many markets around the world.
    Publication Date: 6/17/2016
    Topics: Social Media Users
    Geographies: Latin America
    Context: Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region.
    Publication Date: 1/28/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: Latin America
    Context: Internet users in Latin America spend more of their online time with social media than their counterparts anywhere else in the world, according to research from 2015. In Brazil, usage is especially high.
    Publication Date: 12/4/2015
    Topics: Digital Video
    Geographies: Latin America
    Context: Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015. Brazil alone contributed 48.7% to that tally.
    Publication Date: 12/2/2015
    Geographies: Latin America
    Industries: Mobile Banking
    Context: Mobile banking is up across Latin America, according to 2015 data. In the region as a whole, an outright majority of digital banking users ages 20 and older use mobile banking.
    Publication Date: 3/13/2018
    Topics: Internet of Things (IoT)
    Geographies: United States
    Context: Recent data finds that security is one of the most important features US internet users look for when deciding to buy a smart-home device—more so than price or ease of use.
    Publication Date: 12/19/2017
    Topics: Social Media Users
    Geographies: Latin America
    Context: Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
    Publication Date: 12/11/2017
    Topics: Mobile Payments
    Geographies: Worldwide
    Context: According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.
    Publication Date: 10/23/2017
    Topics: Digital Privacy & Security; Internet of Things (IoT)
    Geographies: United States
    Context: The number of internet of things (IoT) devices is set to explode over the coming years, but research shows a majority of consumers are worried about the potential for them to be hacked.