Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video
Context: Despite the country’s slumping economy and scandal-battered government, Brazil’s mobile market is in better shape than the recent reduction in mobile connections might suggest. But exactly how much better is not clear.
Context: Though Brazil is a regional leader by virtue of its huge size and population, economic issues are likely to slow digital ad spending growth in the near term. Still, the country’s digital economy does have its share of bright patches, especially when it comes to mobile growth.
Topics: Mcommerce; Customer Experience; Mobile Messaging; Social Media Marketing; Mobile Users; Mobile Social Media; Mobile Shoppers & Buyers
Context: WhatsApp; Facebook Messenger; Telegram; Ask questions ask for information; Receive technical support; Receive promotions; Buy products; Buy services; Cancel services; Dont think its appropriate to communicate with a brand or company through an app
Topics: Digital Shoppers & Buyers; Mobile Shoppers & Buyers
Context: AdWords; Desktop; Smartphone; Tablet; Criteo; Buscapé; References referral or traffic originating from backlinks on third party sites; Google Search; Email; Company website direct; Facebook; Facebook ads; Other