Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video
Context: Despite the country’s slumping economy and scandal-battered government, Brazil’s mobile market is in better shape than the recent reduction in mobile connections might suggest. But exactly how much better is not clear.
Context: Though Brazil is a regional leader by virtue of its huge size and population, economic issues are likely to slow digital ad spending growth in the near term. Still, the country’s digital economy does have its share of bright patches, especially when it comes to mobile growth.
Topics: Digital Shoppers & Buyers; Mobile Shoppers & Buyers
Context: AdWords; Desktop; Smartphone; Tablet; Criteo; Buscapé; References referral or traffic originating from backlinks on third party sites; Google Search; Email; Company website direct; Facebook; Facebook ads; Other
Context: Personalized digital ads help could help my business to reach new customers who may not have considered the products or services of my company before; Users n; Non users n; Consumers are more receptive to digital ads that are personalized for them than generic ones; Personalized digital ads allow could allow my business to reach the local community better; Personalized digital ads help could help my business to build real relationships with customers; Using personalized digital ads help could help my business to reach customers more effectively than other advertising channels; Personalized digital ads allow could allow my business to reach customers in other countries and strengthen the cross border trade