AUG 5, 2019
“It's easy to attack [managed service] and say it's a black box and it's expensive,” said Jon Schulz, CMO at Viant, an ad tech platform that supports both managed and self-service. “But they don't pay for data separately, it's factored in. They don't pay for reporting separately.
JUL 15, 2019
For example, a late 2017 survey by ThinkNow Research found that blacks, Hispanics and Asians were more apt than whites to own smart speakers, and a July 2018 Nielsen report found that black and Hispanic consumers in the US were more likely than white consumers to express interest in owning a smart speaker. What Devices Are Most Popular for Voice Assistants?
OCT 23, 2018
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.