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    Publication Date: 4/4/2018
    Topics: Mobile Payments
    Geographies: United Kingdom
    Industries: Digital Banking; Mobile Banking
    Context: UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.
    Publication Date: 7/31/2017
    Geographies: United Kingdom
    Industries: Digital Banking; Financial Services; Mobile Banking
    Context: Digital has shaken up the banking sector in the UK, but consumers are less eager to go digital-only. Security and privacy concerns are the biggest inhibitors, though younger age groups are much keener users of mobile banking in particular.
    Publication Date: 8/29/2017
    Topics: Mobile Payments
    Geographies: United States
    Industries: Digital Banking; Mobile Banking
    Context: eMarketer’s forecast for US proximity mobile payments, peer-to-peer (P2P) mobile payments and mobile device banking users.
    Publication Date: 10/4/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Industries: Automotive; Consumer Products (CPG); Financial Services; Retail; Digital Travel
    Context: We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.
    Publication Date: 11/13/2017
    Topics: Consumer Behavior; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Industries: Consumer Electronics; Retail
    Context: There aren’t many multichannel retailers in the consumer electronics space, which has seen its share of bankruptcies and consolidations. Though retail sales growth has been flat for the past few years, ecommerce sales have been more positive.
    Publication Date: 9/28/2017
    Topics: Search; Digital Ad Spending
    Geographies: Germany
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 5/30/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services industry is expected to reach $8.77 billion in 2016, up 19.5% from 2015, and will experience another double-digit rise to top $10 billion in 2017.
    Publication Date: 8/31/2016
    Topics: Consumer Behavior; Internet Users; Mobile Users; Media Consumption; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Demographics: Teens; Children; Females; Males; Seniors; Baby Boomers; Millennials
    Context: In the UK, different demographic groups use digital devices and platforms in various ways. These briefs examine such use across five broad demographics: children and teens, millennials, baby boomers and seniors, females and males.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.