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    OCT 9, 2018

    One of them is retail banking—under that is lending, mortgages, card services, fraud management and branch services. Banks are looking to add value through lifestyle customer engagement initiatives that go beyond just offering products.

    Hossein Rahnama
    Founder, CEO
    SEP 28, 2018

    There's only the central banks, and only one-third of the population has some type of credit history. For that reason, it's important to introduce alternative variables beyond FICO, such as how many credit cards you have, have you paid your loans, etc.

    Sarah Zhang
    Points (PTS)
    JUN 12, 2018

    There are a lot—real estate and banking absolutely are, but even housewares. Millennials are moving toward downtown cores and adopting condo living based not on just the desire of living downtown, but also cost and price points. Right now, houseware brands are focused on package and product design, and making their products more ergonomical to appeal to the millennial ethic and living situation.

    Andrew Au
    Intercept Group
    MAY 30, 2018

    Elgin Thompson, managing director of investment bank Digital Capital Advisors, spoke with eMarketer’s Ross Benes about where martech vendors may find their future exits. A few tech vendors made huge deals with Chinese investors in recent years. Are marketing tech execs still looking to China to sell their business? China was a moment in time, but that moment has unequivocally passed.

    Elgin Thompson
    Managing Director
    Digital Capital Advisors
    AUG 6, 2018

    First and foremost is the People's Bank of China, as well as leading tech companies like Tencent and Alibaba. Banking and financial conglomerate Ping An Group’s technology arm, Ping An Technology, offers blockchain-backed solutions for secure contracts. Cloud-based technology company Xunlei just launched an open platform to build a blockchain ecosystem.

    Bennett Hong
    CTO and Co-Founder
    Jingshuo Technology Group
    JUL 18, 2018

    For example, a marketer representing a bank with competitive mortgage rates shouldn't launch a skill extolling the rates. Offer a skill that talks about the five most important things to know when you're buying a home. It's not that direct response won't work in voice interactions, but it's more effective when it's an endorsement or part of a storytelling series.

    Meg Goldthwaite, Gina Garrubbo
    CMO, CEO
    National Public Radio, National Public Media
    JUL 25, 2018

    If someone is looking for their nearest bank and clicks the link, Waze will automatically open and show them the quickest route to get there. Another way is integrating the SDK [software development kit] into their app, giving them the ability to manage Waze data for free. We’ve seen some transportation companies do this. And then the last way is embedding Waze directly on their site.

    Anasofía Sánchez Juárez
    Director General, Operations and Country Manager, Mexico
    AUG 14, 2018

    This gives banks an important role in promoting ecommerce. We also believe that digital payments are making financial services more universally accessible. This has provided an opportunity to foster financial inclusion and financial health for millions of people worldwide. Growth is primarily driven by increased access to smartphones and credit cards, especially among consumers in urban areas.

    Andrea Stairs, Andries Oudshoorn, Lucas Medola
    General Manager, Canada and Latin America, CEO, CFO, LATAM
    eBay, OLX Brasil, PayPal