OCT 6, 2017
Localytics’ vice president of demand generation, Lisa Skinner, explains why the jury is still out on whether or not account-based marketing results in increased revenue.
Vice President, Demand Generation
OCT 9, 2017
Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
Vice President, Account-Based Marketing
MAR 26, 2018
How ALB Energy Solutions gets repeat business
ALB Energy Solutions
OCT 29, 2018
The key is shifting attention
Global Head of Commercial Excellence Group, Partner
Bain & Company
MAR 27, 2018
Don't rely fully on technology
Managing Director, Technology
MAR 23, 2018
Getting traditional salespeople to embrace digital
MAR 22, 2018
It's more complicated than B2C
Freund Container & Supply (a division of Berlin Packaging)
JAN 31, 2018
B2B sales and customer success teams should be learning how to leverage content so they have the resources and assets to speak to their prospect or customer. For example, when they're having a conversation with a customer, they should be able to hear that customer’s problem and have a relevant piece of content to send over to them that speaks to that concern.
Senior Director, Industry Leadership
SEP 20, 2017
Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
OCT 5, 2017
Kristen Wendel, marketing operations director at LeanKit, discusses how the company tackles account-based marketing.
Marketing Operations Director
MAY 17, 2018
Looking across CPG, pharma and B2B
Managing Director and Chief Client Officer