Publication Date: 11/17/2015
Topics: Mobile Messaging
Geographies: Middle East & Africa; Argentina; Australia; Austria; Belgium; Brazil; Canada; China; Colombia; Czech Republic; Denmark; Finland; France; Germany; Worldwide; Greece; Hong Kong; Hungary; India; Indonesia; Israel; Italy; Japan; Kenya; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Philippines; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Kingdom; United States; Vietnam
Context: eMarketer estimates that 1.40 billion consumers worldwide will use a mobile messaging app in 2015, up 31.6% over last year. The race for revenue is about to heat up, with two global leaders and five monetization models in play.