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Type:
Interview
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    Publication Date: 5/1/2017
    Name: Bernhard Baumann
    Title: CEO
    Company: Shpock
    Topics: Mcommerce; Mobile Apps; Sharing Economy
    Geographies: Western Europe
    Demographics: Millennials
    Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.