Europe (14)

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    Publication Date: 3/3/2017
    Topics: B2C Ecommerce Sales
    Geographies: Austria; Germany; Switzerland
    Industries: Apparel & Accessories
    Context: Pan-European online footwear and apparel retailer Zalando achieved a double-digit revenue rise in 2016, boosted by an expanding customer base.
    Publication Date: 8/10/2017
    Topics: Social Media Users
    Geographies: Germany
    Context: Xing, a business-focused German-language social network, saw its finances and user base grow in 2017’s first half, powered by a local focus in Germany, Austria and Switzerland that it believes keeps its more global-minded competitor LinkedIn at bay.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 8/1/2017
    Topics: Viewability
    Geographies: United Kingdom
    Context: Ad viewability levels for display ads in the UK grew in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 5/4/2017
    Topics: Digital Display Ad Spending; Viewability
    Geographies: United Kingdom
    Context: The UK’s already lower-than-average digital display ad viewability rate sank further in the first quarter, and mobile advertising is partly to blame, according to ad measurement firm Meetrics.
    Publication Date: 4/24/2017
    Topics: Digital Advertising; Programmatic Ad Spending; Viewability
    Geographies: United Kingdom
    Context: With more stakes raised as a majority of ad spending heads online, digital marketers in the UK are keeping a closer eye on performance measures that assess the quality of placements. The good news is that the UK seems to be doing better than average when some of those scores are tallied.
    Publication Date: 3/28/2017
    Topics: Retail Sales
    Geographies: Western Europe
    Industries: Consumer Products (CPG)
    Context: The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.
    Publication Date: 2/7/2017
    Topics: Payment Methods
    Geographies: Germany
    Context: The deal links Swedish and German digital payments providers.
    Publication Date: 1/6/2017
    Topics: Digital Privacy & Security
    Geographies: Germany; United Kingdom
    Context: Internet users in Germany and the UK are more likely than the average EU internet user to provide personal information online. But they are also more careful than average about who they share that information with, paying more attention to things like privacy policy statements and geographical location access than many of their peers elsewhere in the EU.
    Publication Date: 12/13/2016
    Topics: Mcommerce
    Geographies: France
    Context: The one place that smartphone purchases are less common? The workplace.
    Publication Date: 9/22/2016
    Topics: Programmatic Advertising
    Geographies: Germany
    Context: Unlike major digital publishers in France and the UK, most of those in Germany have hesitated to embrace programmatic selling of display inventory and instead are firmly wedded to traditional trading systems.
    Publication Date: 11/30/2015
    Topics: Internet Users; Time Spent with Media
    Geographies: Germany
    Context: More internet users in Germany use a PC on a daily basis than a television—significantly more, research suggests. That also translates to significant time online.