Publication Date: 10/2/2017
Name: Jason Barnes
Title: Vice President, Asia-Pacific
Topics: Programmatic Advertising
Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
Publication Date: 7/7/2017
Name: Melanie Cook
Title: Head of Strategy and Business Consultancy, Southeast Asia
Topics: Artificial Intelligence (AI)
Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
Publication Date: 6/23/2017
Name: Delon Wang
Title: Manager of Trends, Asia-Pacific
Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
Publication Date: 5/9/2017
Name: Nishtha Mehta
Company: CollabCentral Consulting
Topics: Digital Retail Practices; Consumer Behavior
Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
Publication Date: 4/27/2017
Name: Shuba Krishnan
Title: Director, Business Development
Topics: Digital Display Advertising; Programmatic Ad Spending
Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
Publication Date: 8/11/2016
Name: Aaron Wahle
Title: Senior Vice President, International Digital Marketing
Company: Sony Pictures Entertainment
Topics: Social Media Marketing; Influencer Marketing
Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”