Asia-Pacific (5)
Worldwide (1)

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    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”