Geography

Asia-Pacific (25)
Europe (1)
North America (1)
Worldwide (3)

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Demographics

30 Results
Type:
Interview
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    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 8/10/2017
    Name: Rahul Vasudev
    Title: Managing Director, Asia-Pacific
    Company: MediaMath
    Topics: Digital Video Advertising; Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/2/2017
    Name: Alexis Lanternier
    Title: CEO
    Company: Lazada Singapore
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 2/1/2017
    Name: Gavin Buxton
    Title: Vice President, Sales, Asia-Pacific
    Company: S4M (Success for Mobile)
    Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
    Publication Date: 1/18/2017
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
    Publication Date: 5/11/2016
    Name: Richard Burrage
    Title: Managing Partner
    Company: Cimigo
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 11/29/2016
    Name: Vikas Gulati
    Title: Managing Director, Asia-Pacific
    Company: Opera Mediaworks
    Topics: Digital Advertising; Mobile Advertising; Traditional Media Advertising
    Geographies: India
    Context: Vikas Gulati, managing director of Asia-Pacific for Opera Mediaworks, talks about the need for advertisers in India's mobile-first market to move beyond impressions and clicks to more informative return on investment (ROI) metrics.
    Publication Date: 11/3/2017
    Name: Gilles Demptos
    Title: Director, Asia
    Company: World Association of Newspapers and News Publishers (WAN-IFRA)
    Topics: Newspapers
    Geographies: Worldwide
    Industries: Media & Entertainment
    Context: Gilles Demptos, the World Association of Newspapers and News Publishers’ Asia director, discusses why Google and Facebook are improving relationships with news publishers.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 5/31/2017
    Title: Eight digital ad industry executives on the front line of the ad blocking crisis in the UK
    Topics: Digital Advertising; Mobile Advertising; Ad Blocking
    Geographies: United Kingdom
    Context: Eight digital ad industry executives discuss the extent of ad blocking in the UK, its impact on existing business models, and how publishers and advertisers are attempting to counter the threat.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 5/31/2016
    Name: Johnny Ryan
    Title: Head of Ecosystem
    Company: PageFair
    Topics: Ad Blocking
    Geographies: Worldwide
    Context: Johnny Ryan, head of ecosystem at counter-ad-blocking technology firm PageFair, spoke with eMarketer about the company's new research in global mobile ad blocking habits.
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 8/29/2017
    Name: Joey Chung
    Title: Co-Founder and CEO
    Company: The News Lens
    Topics: Digital Advertising
    Geographies: Taiwan
    Context: Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers.
    Publication Date: 4/4/2017
    Name: Yoav Oz
    Title: Co-Founder
    Company: Spotad
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 10/31/2016
    Name: Animesh Kumar
    Title: Head of Digital
    Company: Mindshare Vietnam
    Topics: Digital Ad Spending; Programmatic Advertising
    Geographies: Vietnam
    Context: Animesh Kumar, head of digital for Mindshare Vietnam, talks about the state of digital advertising in Vietnam, and some of the local ad publishers that buyers need to know about.
    Publication Date: 10/6/2016
    Name: Arun Pattabhiraman
    Title: Vice President, Global Head of Marketing
    Company: InMobi
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: India
    Context: Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
    Publication Date: 9/8/2016
    Name: Pawoot (Pom) Pongvitayapanu
    Title: Founder and CEO
    Company: Tarad.com
    Topics: Social Commerce; Mobile Payments; Retail Ecommerce Sales
    Geographies: Thailand
    Context: Pawoot (Pom) Pongvitayapanu, founder and CEO of Thai marketplace Tarad.com, talks about the rise of mobile commerce in Thailand, the importance of social commerce and how the government is set to disrupt the country's digital payments sector.
    Publication Date: 8/9/2016
    Name: Pawoot (Pom) Pongvitayapanu
    Title: Founder and CEO
    Company: Tarad.com
    Topics: Social Commerce; Mobile Payments; Retail Ecommerce Sales
    Geographies: Thailand
    Context: Pawoot (Pom) Pongvitayapanu, founder and CEO of ecommerce marketplace Tarad.com, talks about the rise of mobile commerce in Thailand.
    Publication Date: 4/13/2016
    Name: Javier Calvar
    Title: COO
    Company: Albatross Global Solutions
    Topics: Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
    Publication Date: 4/5/2016
    Name: Joost van Dun
    Title: Group Dot-Com Manager, Global Brand, Communications and Digital
    Company: Philips
    Topics: Marketing Technology
    Geographies: United States
    Context: Joost van Dun, Group.com manager of global brand, communications and digital at Philips, talks about how the electronics giant is rethinking its marketing stack and content strategy.