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Asia-Pacific (84)
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    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 8/10/2017
    Name: Rahul Vasudev
    Title: Managing Director, Asia-Pacific
    Company: MediaMath
    Topics: Digital Video Advertising; Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 5/2/2017
    Name: Alexis Lanternier
    Title: CEO
    Company: Lazada Singapore
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 2/1/2017
    Name: Gavin Buxton
    Title: Vice President, Sales, Asia-Pacific
    Company: S4M (Success for Mobile)
    Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
    Publication Date: 11/29/2016
    Name: Vikas Gulati
    Title: Managing Director, Asia-Pacific
    Company: Opera Mediaworks
    Topics: Digital Advertising; Mobile Advertising; Traditional Media Advertising
    Geographies: India
    Context: Vikas Gulati, managing director of Asia-Pacific for Opera Mediaworks, talks about the need for advertisers in India's mobile-first market to move beyond impressions and clicks to more informative return on investment (ROI) metrics.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/6/2018
    Name: Bennett Hong
    Title: CTO and Co-Founder
    Company: Jingshuo Technology Group
    Topics: Digital Advertising
    Geographies: China
    Industries: Technology
    Context: Even in spite of its inherent cost
    Publication Date: 10/2/2018
    Name: Henrik Balk, Elena Stenholm
    Title: Head of PMO, Transformation and IT, Vice President, Commercial Services
    Company: Finnair, Finavia
    Topics: Mobile Payments; Retail Sales; Digital Retail Practices
    Geographies: Finland; China
    Industries: Travel
    Context: Why Finnair and Finavia got on board with Alipay
    Publication Date: 9/24/2018
    Name: Tom Doctoroff
    Title: Chief Cultural Insights Officer
    Company: Prophet
    Geographies: China
    Industries: Luxury Goods; Apparel & Accessories
    Context: Luxury is fundamental to Chinese consumers' aspirations
    Publication Date: 9/28/2018
    Name: Sarah Zhang
    Title: Co-Founder
    Company: Points (PTS)
    Geographies: China
    Industries: Banking
    Context: Did the negative media hype get it wrong?
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 5/30/2018
    Name: Elgin Thompson
    Title: Managing Director
    Company: Digital Capital Advisors
    Topics: Marketing Technology
    Geographies: United States; China
    Context: China’s moment passed, but new investors are cropping up
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/18/2017
    Name: William Bao Bean
    Title: Managing Director
    Company: Chinaccelerator
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
    Publication Date: 11/16/2017
    Name: Germaine Ng Ferguson
    Title: General Manager, Integrated Solutions and Analysis
    Company: StarHub
    Topics: Digital Video Advertising
    Geographies: Singapore
    Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
    Publication Date: 10/10/2017
    Name: Shamsuddin Jasani
    Title: Managing Director
    Company: Isobar India
    Topics: Digital Video Advertising
    Geographies: India
    Context: Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 9/18/2017
    Name: Himanshu Kulkarni
    Title: India Sales Director
    Company: AppsFlyer
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.
    Publication Date: 9/8/2017
    Name: Noriyuki Matsuda
    Title: Founder and CEO
    Company: Sourcenext
    Topics: Consumer Behavior; Customer Experience
    Geographies: Japan
    Context: Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
    Publication Date: 8/29/2017
    Name: Joey Chung
    Title: Co-Founder and CEO
    Company: The News Lens
    Topics: Digital Advertising
    Geographies: Taiwan
    Context: Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers.
    Publication Date: 8/11/2017
    Name: Josh Steimle
    Title: Founder and CEO
    Company: MWI
    Topics: Influencer Marketing
    Geographies: China
    Context: Josh Steimle, founder and CEO of international digital marketing agency MWI, explains why more brands in China should use influencer marketing.
    Publication Date: 8/2/2017
    Name: Ethan Collins
    Title: Business Development Manager
    Company: Yodo1
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 7/31/2017
    Name: Alvin Wang Graylin
    Title: China Regional President, Vive
    Company: HTC
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: China
    Context: Alvin Wang Graylin, HTC's China regional president of the Vive brand, talks about why China is ahead of the pack in virtual reality (VR) adoption.
    Publication Date: 7/28/2017
    Name: Jennifer Tang
    Title: CEO
    Company: Dentsu Aegis Network Taiwan
    Topics: Digital Display Ad Spending; Digital Video Advertising
    Geographies: Taiwan
    Context: Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
    Publication Date: 7/13/2017
    Name: Rita Chao
    Title: COO
    Company: Emotibot Technologies
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: China
    Context: Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.
    Publication Date: 7/10/2017
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet
    Topics: Digital Advertising; Marketing Technology
    Geographies: India
    Industries: Media & Entertainment
    Context: Gulshan Verma, chief revenue officer of Times Internet, discusses the company's expansion into digital services like food delivery and financial tools, and dissects the trends driving digital advertising growth in India.
    Publication Date: 6/14/2017
    Name: Francis Bea
    Title: General Manager and Marketing Director
    Company: Zero Zero Robotics
    Topics: Brand Marketing; Social Media Marketing
    Geographies: China
    Context: Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 5/18/2017
    Name: Dirk Eschenbacher
    Title: Founding Partner and Chief Creative Officer
    Company: Zanadu
    Topics: Digital Travel Sales; Virtual & Augmented Reality
    Geographies: China
    Industries: Travel
    Context: Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 4/26/2017
    Name: Calvin Chan
    Title: COO
    Company: AdMaster
    Topics: Digital Advertising; Video-on-Demand (VOD); Viewability
    Geographies: China
    Context: Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud conditions in China, and what all players—marketers, ad tech service providers and publishers—need to do to improve the situation.
    Publication Date: 4/14/2017
    Name: Rohini Behl
    Title: Marketing Director
    Company: Fonterra Brands Indonesia
    Topics: Brand Marketing; Marketing Tactics
    Geographies: Indonesia
    Industries: Healthcare & Pharma
    Context: Rohini Behl, marketing director of dairy cooperative Fonterra Brands Indonesia, talks about the firm's efforts in women's health awareness.
    Publication Date: 4/4/2017
    Name: Yoav Oz
    Title: Co-Founder
    Company: Spotad
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 3/31/2017
    Name: Vivek Pathak
    Title: Engagement Manager
    Company: RedSeer Consulting
    Topics: Consumer Behavior; Payment Methods; Retail Ecommerce Sales
    Geographies: India
    Context: Vivek Pathak, engagement manager of RedSeer Consulting, talks about the state of ecommerce in India, and the effect that last year's demonetization effort by the government had on the sector.
    Publication Date: 3/24/2017
    Name: Nicole Yang
    Title: CMO
    Company: Secoo
    Topics: Retail Ecommerce Sales
    Geographies: China
    Industries: Luxury Goods
    Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.
    Publication Date: 3/17/2017
    Name: Kim Leitzes
    Title: Co-Founder and CEO
    Company: ParkLU
    Topics: Brand Marketing; Influencer Marketing
    Geographies: China
    Context: Kim Leitzes, co-founder and CEO of ParkLU, talks about the important things to consider when working with influencers in China.
    Publication Date: 3/10/2017
    Name: Eloi Gerard
    Title: CEO and Co-Founder
    Company: Crow's Nest
    Topics: Virtual & Augmented Reality
    Geographies: China
    Context: Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow's Nest, talks about why VR commerce is important to brands.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 2/14/2017
    Name: Matthew Brennan
    Title: Co-Founder
    Company: China Channel
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, talks about WeChat.
    Publication Date: 2/9/2017
    Name: Grant Gulovsen
    Title: CEO
    Company: Antipodal Talent
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China; United States
    Context: Grant Gulovsen is the CEO of Antipodal Talent, a talent agency that specializes in connecting marketing influencers in China with US brands. He spoke with eMarketer about the significant growth in popularity of live streaming platforms in China, and how brands can tap into the power of influencer marketing in the country.
    Publication Date: 1/30/2017
    Name: Ghani Kunto
    Title: Founder and Director
    Company: Empathic Marketing
    Geographies: Indonesia
    Demographics: Teens
    Context: Ghani Kunto, founder and director of Indonesia-based market research firm Empathic Marketing, discusses the quirks and digital habits of teens in Indonesia that brands need to know about.
    Publication Date: 1/18/2017
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.