JAN 16, 2018
Josh Ong, director of global brand strategy and communications at Cheetah Mobile, discusses why marketers should “buy first and build later” when it comes to artificial intelligence technology.
Director, Global Brand Strategy and Communications
JAN 9, 2018
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
Founder and CEO
DEC 19, 2017
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
US Business Development Director
NOV 1, 2018
Executing more sophisticated ad campaigns
Director of Products, Advertising Platforms
JUN 27, 2018
Ad buyers want less friction in determining ad rates
Senior Vice President, Inventory Partnerships
The Trade Desk
JUN 25, 2018
Buyers are intrigued by AI
Principal Media Trader
DEC 18, 2017
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
William Bao Bean
OCT 9, 2018
AI-powered 'concierge' services are on the rise in Canada
AUG 9, 2018
It’s hard to predict, and they are investing in social media tools and AI [artificial intelligence] to determine the positive and negative sentiments. Where are retailers stumbling when running the analytics? And social media command centers? A lot of retailers will let vendor data supersede their own. And if they aren't careful, one vendor can overwhelm the assortment.
MAR 28, 2018
Artificial intelligence (AI) is a hot topic in the marketing industry even though many marketers feel unprepared for it. Nikos Acuna, chief visionary at Sizmek, spoke with eMarketer’s Ross Benes about how marketers may use the technology in the future. How are marketers using AI today? AI is being used in recommendation engines. Marketers are also using it within predictive analytics.
JUN 12, 2018
It's not just cellphones now—it's AI [artificial intelligence], machine learning and mixed reality. What's an example of a recent campaign that resonated well with millennials in Canada? One of the projects we did is with Elections Ontario. In advance of the June 2018 election in Ontario, we designed a chatbot called Owen.
JAN 30, 2018
David Jonker, SAP’s vice president of thought leadership marketing, spoke with eMarketer’s Jillian Ryan about his team’s journey to implement artificial intelligence (AI) technology and why it’s an essential part of the company’s content marketing strategy. How have you expanded the use of technology specifically for content marketing at SAP?
Vice President, Thought Leadership Marketing
SEP 21, 2018
Head of Discovery Product
JUL 3, 2018
How B2Bs overcome integration challenges
Kelvin Gee, Kyle Gesuelli, Anish Jariwala, Brandon Jensen, Gavin Warrener
Senior Director, Modern Marketing Business Transformation, Head of Growth, Senior Director, Digital Marketing Strategy and Insights, Director, Marketing Operations, Director, B2B Demand Generation and Integrated Marketing, T-Mobile for Business
Oracle, Frame.io, Informatica, Workfront, T-Mobile
OCT 9, 2018
The commercial airline industry has embraced chatbots powered by artificial intelligence (AI) to efficiently serve customers at all stages—especially as consumers become more reliant on digital and resistant to calling customer service.
Chief Digital and Innovation Officer
JUN 11, 2018
We'll see artificial intelligence being used a lot more in order to optimize and even possibly create ads. In the case of Teads, we use artificial intelligence on a daily basis. We have an algorithm that can predict, based on the activity of a user, whether or not a person will watch a video until the end or will go back and click.
Senior Vice President, Latin America
OCT 23, 2018
Some may think that artificial intelligence is overblown or hyped, but I believe it is already changing the field of marketing in every possible way, from awareness-building and CRM to personalization and customer loyalty. AI will power, personalize and accelerate every function we do in marketing.
Geoff Ramsey , Bill Duggan
Chief Innovation Officer, Group Executive Vice President
DEC 12, 2017
eMarketer: Artificial intelligence is a buzzword now, but how is it helping marketers optimize their social media marketing efforts even more?
Ben-Itzhak: There’s a lot of day-to-day work that needs to be done for social media marketing, and it’s very hard to scale that work and do it accurately across different brands and social networks if marketers do everything manually.
JUN 7, 2018
Marketers need to look at how machine learning and AI [artificial intelligence] will improve performance, while staying true to the user's native experience. Having great data will mean better targeting, and marketers have to ensure that creative is resonating, personalized and emotive to drive the right amount of performance for our advertisers.
Senior Vice President, Marketing
JUN 11, 2018
The technology will evolve, and that's where AI [artificial intelligence] will come in handy. What might be holding publishers back from screening comments? The hardest part is scaling what you don't know. Until recently, comment sections have been completely self policed.
Chief Digital Investment Officer
NOV 20, 2018
Predictive shipping and using artificial intelligence to do that auto-replenishment is increasingly possible. But to do that well, retailers need a large share of the customer's wallet so they see a lot of their shopping behavior. One of the few disadvantages Amazon has is that Walmart sees a much bigger chunk of the wallet share of the majority of Americans.
Chief Commerce Strategy Officer
FEB 13, 2018
The idea is that we can use historical data from advertisers and based on this data, our artificial intelligence creates this probability model. For each impression, we know the probability of who is most likely to buy this impression. Ever since The Guardian sued Rubicon Project for its undisclosed fees, vendors have been under real pressure to lower their fees.
Co-Founder and CEO
MAY 17, 2018
We’re also looking at artificial intelligence and chatbots. We’re in the phase of just collecting data, but the ability to use different analytical models to better predict how consumers react is going to be a powerful next step.
National Manager, Digital, Social and CRM Marketing
Kia Motors America
MAR 21, 2018
So Rebel AI is trying to create a direct path from the advertiser to the publisher. And they're saying if you have this distinct identity on the blockchain that no one else has, we know that when we buy this ad, it got to you. So [advertisers] are getting the value, and we're getting the value, and middlemen get cut out. That is generally the concept we signed up for.
Salon Media Group