Interview

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    Interview
     | 
    JAN 16, 2018

    Josh Ong, director of global brand strategy and communications at Cheetah Mobile, discusses why marketers should “buy first and build later” when it comes to artificial intelligence technology.

    Josh Ong
    Director, Global Brand Strategy and Communications
    Cheetah Mobile
    Interview
     | 
    JAN 9, 2018

    Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

    Omer Golan
    Founder and CEO
    Outernets
    Interview
     | 
    DEC 19, 2017

    Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

    Radoslaw Dobrolecki
    US Business Development Director
    RTB House
    Interview
     | 
    NOV 1, 2018

    Executing more sophisticated ad campaigns

    Prajwal Barthur
    Director of Products, Advertising Platforms
    InMobi
    Interview
     | 
    JUN 27, 2018

    Ad buyers want less friction in determining ad rates

    Tim Sims
    Senior Vice President, Inventory Partnerships
    The Trade Desk
    Interview
     | 
    JUN 25, 2018

    Buyers are intrigued by AI

    Don Vega
    Principal Media Trader
    Goodway Group
    Interview
     | 
    DEC 18, 2017

    William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).

    William Bao Bean
    Managing Director
    Chinaccelerator
    Interview
     | 
    OCT 9, 2018

    AI-powered 'concierge' services are on the rise in Canada

    Hossein Rahnama
    Founder, CEO
    Flybits
    Interview
     | 
    AUG 9, 2018

    It’s hard to predict, and they are investing in social media tools and AI [artificial intelligence] to determine the positive and negative sentiments. Where are retailers stumbling when running the analytics? And social media command centers? A lot of retailers will let vendor data supersede their own. And if they aren't careful, one vendor can overwhelm the assortment.

    Jim Hertzfeld
    Chief Strategist
    Perficient Digital
    Interview
     | 
    MAR 28, 2018

    Artificial intelligence (AI) is a hot topic in the marketing industry even though many marketers feel unprepared for it. Nikos Acuna, chief visionary at Sizmek, spoke with eMarketer’s Ross Benes about how marketers may use the technology in the future. How are marketers using AI today? AI is being used in recommendation engines. Marketers are also using it within predictive analytics.

    Nikos Acuna
    Chief Visionary
    Sizmek
    Interview
     | 
    JUN 12, 2018

    It's not just cellphones now—it's AI [artificial intelligence], machine learning and mixed reality. What's an example of a recent campaign that resonated well with millennials in Canada? One of the projects we did is with Elections Ontario. In advance of the June 2018 election in Ontario, we designed a chatbot called Owen.

    Andrew Au
    President
    Intercept Group
    Interview
     | 
    SEP 21, 2018
    Ted Mann
    CEO
    Slyce
    Interview
     | 
    JAN 30, 2018

    David Jonker, SAP’s vice president of thought leadership marketing, spoke with eMarketer’s Jillian Ryan about his team’s journey to implement artificial intelligence (AI) technology and why it’s an essential part of the company’s content marketing strategy. How have you expanded the use of technology specifically for content marketing at SAP?

    David Jonker
    Vice President, Thought Leadership Marketing
    SAP
    Interview
     | 
    SEP 21, 2018
    Omar Seyal
    Head of Discovery Product
    Pinterest
    Interview
     | 
    JUL 3, 2018

    How B2Bs overcome integration challenges

    Kelvin Gee, Kyle Gesuelli, Anish Jariwala, Brandon Jensen, Gavin Warrener
    Senior Director, Modern Marketing Business Transformation, Head of Growth, Senior Director, Digital Marketing Strategy and Insights, Director, Marketing Operations, Director, B2B Demand Generation and Integrated Marketing, T-Mobile for Business
    Oracle, Frame.io, Informatica, Workfront, T-Mobile
    Interview
     | 
    OCT 9, 2018

    The commercial airline industry has embraced chatbots powered by artificial intelligence (AI) to efficiently serve customers at all stages—especially as consumers become more reliant on digital and resistant to calling customer service.

    Alfredo Tan
    Chief Digital and Innovation Officer
    WestJet
    Interview
     | 
    JUN 11, 2018

    We'll see artificial intelligence being used a lot more in order to optimize and even possibly create ads. In the case of Teads, we use artificial intelligence on a daily basis. We have an algorithm that can predict, based on the activity of a user, whether or not a person will watch a video until the end or will go back and click.

    Eric Tourtel
    Senior Vice President, Latin America
    Teads
    Interview
     | 
    OCT 23, 2018

    Some may think that artificial intelligence is overblown or hyped, but I believe it is already changing the field of marketing in every possible way, from awareness-building and CRM to personalization and customer loyalty. AI will power, personalize and accelerate every function we do in marketing. 

    Geoff Ramsey , Bill Duggan
    Chief Innovation Officer, Group Executive Vice President
    eMarketer, ANA
    Interview
     | 
    DEC 12, 2017

    eMarketer: Artificial intelligence is a buzzword now, but how is it helping marketers optimize their social media marketing efforts even more? Ben-Itzhak: There’s a lot of day-to-day work that needs to be done for social media marketing, and it’s very hard to scale that work and do it accurately across different brands and social networks if marketers do everything manually.

    Yuval Ben-Itzhak
    CEO
    Socialbakers
    Interview
     | 
    JUN 7, 2018

    Marketers need to look at how machine learning and AI [artificial intelligence] will improve performance, while staying true to the user's native experience. Having great data will mean better targeting, and marketers have to ensure that creative is resonating, personalized and emotive to drive the right amount of performance for our advertisers.

    Danny Kourianos
    Senior Vice President, Marketing
    Rakuten Marketing
    Interview
     | 
    JUN 11, 2018

    The technology will evolve, and that's where AI [artificial intelligence] will come in handy. What might be holding publishers back from screening comments? The hardest part is scaling what you don't know. Until recently, comment sections have been completely self policed.

    Susan Schiekofer
    Chief Digital Investment Officer
    GroupM
    Interview
     | 
    NOV 20, 2018

    Predictive shipping and using artificial intelligence to do that auto-replenishment is increasingly possible. But to do that well, retailers need a large share of the customer's wallet so they see a lot of their shopping behavior. One of the few disadvantages Amazon has is that Walmart sees a much bigger chunk of the wallet share of the majority of Americans.

    Jason Goldberg
    Chief Commerce Strategy Officer
    Publicis.Sapient
    Interview
     | 
    FEB 13, 2018

    The idea is that we can use historical data from advertisers and based on this data, our artificial intelligence creates this probability model. For each impression, we know the probability of who is most likely to buy this impression. Ever since The Guardian sued Rubicon Project for its undisclosed fees, vendors have been under real pressure to lower their fees.

    George Levin
    Co-Founder and CEO
    Getintent
    Interview
     | 
    MAY 17, 2018

    We’re also looking at artificial intelligence and chatbots. We’re in the phase of just collecting data, but the ability to use different analytical models to better predict how consumers react is going to be a powerful next step.

    Nathalie Choy
    National Manager, Digital, Social and CRM Marketing
    Kia Motors America
    Interview
     | 
    MAR 21, 2018

    So Rebel AI is trying to create a direct path from the advertiser to the publisher. And they're saying if you have this distinct identity on the blockchain that no one else has, we know that when we buy this ad, it got to you. So [advertisers] are getting the value, and we're getting the value, and middlemen get cut out. That is generally the concept we signed up for.

    Jordan Hoffner
    CEO
    Salon Media Group