Publication Date: 6/5/2017
Name: Greg Boyer
Title: Partner and US Media and Entertainment Sector Advisory Leader
Topics: Mobile Messaging; Social Media Marketing
Geographies: United States
Context: Greg Boyer, partner and US media and entertainment sector advisory leader at PricewaterhouseCoopers, debunks some common misconceptions about US Hispanics' digital usage.
Publication Date: 12/10/2015
Name: María Teresa Arnal
Company: J. Walter Thompson Company, Mexico
Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.