JUL 25, 2019
Also, we include all forms of travel, including shared accommodation, while Nielsen's analysis focuses mainly on airlines and hotels. In 2019, we predict that travel firms in Germany will invest 7.7% more in digital ads than in 2018. This is lower than the 9.0% average increase we anticipate across all industries.
SEP 11, 2019
In August, for example, Spirit Airlines announced that its customers in the US, the Caribbean and Latin America would be able to book and modify flight reservations via WhatsApp. The first point of contact will be a Spirit Airlines chatbot, though customers can choose to switch to a live representative at any point during the conversation.