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How Important Is Digital Media Buying Innovation to US Digital Media Buying Decision-Makers' Agencies? May 2018 (% of respondents)PRO

Publication Date: 6/27/2018

Topics: Digital Media Buying

Geographies: United States

Industries: Advertising Agencies

Importance of Interacting with a Sales Agent While Shopping According to US Internet Users, May 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: Digital Shoppers & Buyers

Geographies: United States

Influencer Ad Spending Share According to Agencies, Influencer Platforms and Publishers in Mexico, 2016 & 2017 (% of total)PRO

Publication Date: 8/30/2018

Topics: Influencer Marketing

Geographies: Mexico

Have US Agency and Marketing Professionals Even Completed Any Ad Buying Transactions Using Blockchain? May 2018 (% of respondents)PRO

Publication Date: 9/14/2018

Topics: Digital Media Buying; Marketing Technology

Geographies: United States

Industries: Advertising Agencies

US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents)PRO

Publication Date: 9/14/2018

Topics: Digital Media Buying; Marketing Technology

Geographies: United States

Industries: Advertising Agencies

What Issues Do US Agency and Marketing Professionals Think Blockchain Tech Is Likely to Solve? May 2018 (% of respondents)PRO

Publication Date: 9/14/2018

Topics: Digital Media Buying; Big Data; Marketing Technology

Geographies: United States

Industries: Advertising Agencies

Are US Agency and Marketing Professionals Planning to Purchase Any Digital Media Using Blockchain Technology in the Future? May 2018 (% of respondents)PRO

Publication Date: 9/14/2018

Topics: Digital Media Buying; Marketing Technology

Geographies: United States

Industries: Advertising Agencies

How Has Increased Investment in Marketing Technology Affected Media Spending for Agencies and Brands Worldwide? (% of respondents, July 2018)PRO

Publication Date: 9/24/2018

Topics: Marketing Spending; Marketing Technology

Geographies: Worldwide

Industries: Advertising Agencies

What Do Ad Agencies in the UK and North America See as the Main Barriers to Marketing Technology Investment and Use? (% of respondents, 2017 & 2018)PRO

Publication Date: 9/24/2018

Topics: Marketing Technology

Geographies: North America; United Kingdom

Industries: Advertising Agencies

Which Emerging Technologies Are Agencies and Brands in Asia-Pacific Using in Their Marketing Strategy? (% of respondents, July 2018)PRO

Publication Date: 9/24/2018

Topics: Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)

Geographies: Asia-Pacific

Industries: Advertising Agencies

Which Emerging Technologies Are Agencies and Brands in Europe Using in Their Marketing Strategy? (% of respondents, July 2018)PRO

Publication Date: 9/24/2018

Topics: Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)

Geographies: Europe

Industries: Advertising Agencies

Benefits of Effective Programmatic Buying Technology for Their Clients According to Media Agencies Worldwide, June 2018 (% of respondents)PRO

Publication Date: 7/12/2018

Topics: Programmatic Advertising

Geographies: Worldwide

Industries: Advertising Agencies

Important Factors When Evaluating Building Their Own Programmatic Buying Technology* According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)PRO

Publication Date: 7/12/2018

Topics: Programmatic Advertising

Geographies: Worldwide

Industries: Advertising Agencies

Major Challenges of Programmatic Buying According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)PRO

Publication Date: 7/12/2018

Topics: Programmatic Advertising

Geographies: Worldwide

Industries: Advertising Agencies

What Are Agency vs. Client-Side Creative & Design Professionals Worldwide Using Artificial Intelligence for? Jan 2018 (% of respondents)PRO

Publication Date: 7/3/2018

Topics: Artificial Intelligence (AI)

Geographies: Worldwide

Industries: Advertising Agencies; Marketing Management Trends

What Is the Primary Way Agency vs. Client-Side Creative & Design Professionals Worldwide Will Differentiate Themselves from Competitors? Jan 2018 (% of respondents)PRO

Publication Date: 7/3/2018

Geographies: Worldwide

Industries: Marketing Management Trends

Percent of TV/Video Campaigns Planned Across Digital and Linear Channels According to US Agencies and Marketers, 2017 & 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Digital Video Ad Spending; TV Ad Spending

Geographies: United States

Industries: Advertising Agencies

Leading Benefits of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Digital Video Advertising; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Areas in Which Lack of Uniform Measurement Is Holding Back Spending According to US Agencies and Marketers, Jan 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Connected TVs; Digital Video Advertising; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Preferred Approach to Measuring TV/Video Campaigns According to US Agencies and Marketers, Jan 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Digital Video Advertising; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Video-on-Demand (VOD); Connected TVs; Digital Video Advertising

Geographies: United States

Industries: Advertising Agencies

Current vs. Planned Use of Select TV/Video Ad Formats According to US Agencies and Marketers, Jan 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: Video-on-Demand (VOD); Connected TVs; Digital Video Advertising; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Percent of TV Ad Spending Allocated to Programmatic According to US Agencies and Marketers, 2017 & 2018 (% of respondents)PRO

Publication Date: 6/26/2018

Topics: TV Ad Spending; Programmatic Ad Spending

Geographies: United States

Industries: Advertising Agencies

Primary Way in Which the GDPR Deadline* Will Affect Email Marketing Practices According to In-House Marketers vs. Agency Professionals Worldwide, April 2018 (% of respondents)PRO

Publication Date: 6/25/2018

Topics: Email Marketing; Digital Privacy & Security

Geographies: Worldwide

Industries: Advertising Agencies

Share of Marketing Budget Allocated vs. Sales Attributed to Email Marketing According to In-House Marketers and Agency Professionals Worldwide, 2012-2018 (% of total)PRO

Publication Date: 6/25/2018

Topics: Email Marketing; Marketing Spending

Geographies: Worldwide

Industries: Advertising Agencies

Current Stage of Their Company's Implementation of Data Science/Analytics According to UK and US Advertisers and Agencies, April 2018 (% of respondents)PRO

Publication Date: 6/22/2018

Topics: Big Data

Geographies: United Kingdom; United States

Industries: Advertising Agencies

Effective Existing Data Science and Analytics Solutions According to UK and US Advertisers and Agencies, April 2018 (% of respondents)PRO

Publication Date: 6/22/2018

Topics: Big Data; Marketing Measurement Surveys

Geographies: United Kingdom; United States

Industries: Advertising Agencies

Importance of Data Science and Analytics* According to UK and US Advertisers and Agencies, April 2018 (% of respondents)PRO

Publication Date: 6/22/2018

Topics: Big Data

Geographies: United Kingdom; United States

Industries: Advertising Agencies

Challenges that Are Preventing Further Investment in Data Science/Analytics According to UK and US Advertisers and Agencies, April 2018 (% of respondents)PRO

Publication Date: 6/22/2018

Topics: Big Data

Geographies: United Kingdom; United States

Industries: Advertising Agencies

US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: TV Advertising

Geographies: United States

Industries: Advertising Agencies; Technology

Challenges of TV Ad Buying According to US Media Agencies, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: Digital Media Buying; TV Advertising

Geographies: United States

Industries: Advertising Agencies

US Media Agencies that Are Concerned that Their TV Ad Dollars Are Being Spent Appropriately, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: TV Ad Spending

Geographies: United States

Industries: Advertising Agencies

Attitudes Toward Technology-Driven Changes in the TV Ad Industry According to US Media Agencies, TV Stations and Media Representation Companies, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: TV

Geographies: United States

Industries: Advertising Agencies; Technology

US Media Agencies, TV Stations and Media Representation Companies that View Technological Changes in the TV Ad Industry as a Threat to Their Company, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: TV Advertising

Geographies: United States

Industries: Advertising Agencies; Technology

Extent to Which Their Local TV Ad Buying and Selling Process Is Automated According to US Media Agencies, TV Stations and Media Representation Companies, March 2018 (% of respondents)PRO

Publication Date: 6/19/2018

Topics: Digital Media Buying; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Premium that US Marketers and Agencies Would Pay to Run Ads in TV Shows with Fewer Commercial Breaks, April 2018 (% of respondents)PRO

Publication Date: 5/22/2018

Topics: TV Advertising

Geographies: United States

Industries: Advertising Agencies

Digital Technologies that Agency* vs. Client-Side** Ecommerce Professionals Worldwide Plan to Experiment with by 2020 (% of respondents)PRO

Publication Date: 1/18/2018

Topics: Digital Retail Practices

Geographies: Worldwide

Industries: Technology

Expected Change in Digital* Video Ad Spending According to US Agency and Marketing Professionals, by Channel, March 2018 (% of total)PRO

Publication Date: 4/30/2018

Topics: Digital Video Ad Spending; Digital Media Buying

Geographies: United States

Industries: Advertising Agencies

Expected Change in Cross-Platform TV/Video Spending According to US Agency vs. Marketing Professionals, March 2018 (% of total)PRO

Publication Date: 4/30/2018

Topics: Digital Video Ad Spending; TV Ad Spending; Digital Media Buying

Geographies: United States

Share of Total Digital Video Ad Spending Allocated to Premium/Full Episode Player (FEP) vs. Mid-/Long-Tail Inventory According to US Agencies and Marketers, March 2018 (% of total)PRO

Publication Date: 4/23/2018

Topics: Digital Video Ad Spending; Digital Video Advertising

Geographies: United States

Industries: Advertising Agencies

Frequency with Which US Agencies and Marketers Take a Data-Enabled/Programmatic Approach to Digital Video Ads, by Type, March 2018 (% of respondents)PRO

Publication Date: 4/23/2018

Topics: Digital Video Advertising; Programmatic Advertising; TV Advertising

Geographies: United States

Industries: Advertising Agencies

Reasons that US Senior Marketers Use/Plan to Use Nontraditional Agencies*, Oct 2017 (% of respondents)PRO

Publication Date: 12/4/2017

Topics: Marketing Technology

Geographies: United States

Industries: Advertising Agencies

Channels in Which US Senior Marketers Use/Plan to Use Nontraditional Agencies*, Oct 2017 (% of respondents)PRO

Publication Date: 12/4/2017

Topics: Marketing Tactics

Geographies: United States

Industries: Advertising Agencies

What Channel/Device Do College Students Worldwide* Prefer to Use to Make Digital Purchases? April 2018 (% of respondents)PRO

Publication Date: 8/21/2018

Topics: Digital Shoppers & Buyers

Geographies: Worldwide

Demographics: College Students; Adults; Millennials

How Do College Students Worldwide* Get Their News? April 2018 (% of respondents)PRO

Publication Date: 8/21/2018

Topics: Digital Content; Social Media Usage

Geographies: Worldwide

Demographics: College Students; Adults; Millennials

US Marketer vs. Agency Professionals Who Are Likely to Use Select Data Management Platforms (DMPs), Jan 2018 (% of respondents)PRO

Publication Date: 4/2/2018

Topics: Big Data; Programmatic Ad Spending

Geographies: United States

Industries: Advertising Agencies; Marketing Management Trends

Executives in Europe and the US Who Agree that Specialized Agencies Are More Valuable than Agencies with a Broad Range of Offerings, Nov 2017 (% of respondents)PRO

Publication Date: 3/26/2018

Geographies: United States

Industries: Advertising Agencies

Leading Challenges with External Marketing Agencies According to Executives in Europe and the US, Nov 2017 (% of respondents)PRO

Publication Date: 3/26/2018

Geographies: United States

Industries: Advertising Agencies

Percent of Marketing Spending Allocated to Digital According to US Agency and Marketing Professionals, March 2018 (% of respondents)PRO

Publication Date: 3/28/2018

Topics: Digital Ad Spending

Geographies: United States

Percent of Digital Ad Budget Allocated to Social Media According to US Agency and Marketing Professionals, March 2018 (% of respondents)PRO

Publication Date: 3/28/2018

Topics: Marketing Spending; Social Media Marketing

Geographies: United States