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Asia-Pacific (28)
Europe (41)
Latin America (12)
Middle East & Africa (7)
North America (48)
Worldwide (19)

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    Report
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    MAY 12, 2020

    In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

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    JUL 1, 2020

    Luxury brands soon followed, spurred in large part by the sudden cut-off of tourism from China and other Asia-Pacific countries. Consumers in Asia are among the keenest buyers of France’s luxury brands.

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    SEP 10, 2020

    In one oddity of the pandemic, some affluents have seen their finances strengthen as income has held steady while spending has diminished.

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    OCT 2, 2018

    Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

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    JUL 9, 2018

    Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.

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    APR 15, 2020

    That was a theme of an October 2019 report by Boston Consulting Group and Vestiaire Collective, the latter a player in luxury-apparel resale. The report said second hand is becoming “one of the fastest-growing areas of luxury,” with fully half of all luxury customers participating in the resale market.

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    APR 21, 2020

    Luxury brands soon followed suit—a move hastened by the near-total absence of tourists from China, who make a huge contribution to France’s luxury brands in normal times. Our revised estimates assume a minimal impact on ad spend in France in Q1, since the steep escalation in infections and lockdown only came in mid-March.

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    AUG 20, 2020

    Even luxury retailers, who by all accounts have suffered the most, are beginning to cautiously return to the fray—particularly via social. Digital Ad Spending by Device. Retail is a diverse industry, and its approach to digital advertising is not monolithic.

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    OCT 15, 2019

    In this comparatively wealthy country, most internet users can afford digital devices and services. But many older residents are in no hurry to abandon traditional media. Nearly 95% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2019; among the affluent, that share was effectively 100%.

    Report
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    OCT 15, 2019

    (Just 24.5% owned a tablet—though penetration among affluent respondents was near 40%.) Moreover, mobile time spent reached an average of 3:36, balanced with the 3:37 spent with PCs and tablets. Adoption of newer digital devices continues to grow, especially in affluent households. In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick.

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    OCT 15, 2019

    Males, affluent households and urban residents again posted above-average rates for these options. It’s worth noting that Canada’s internet users were more likely to be active on social media than to watch live TV. Fully 82.0% of respondents identified themselves as social network users.

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    OCT 15, 2019

    Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%. As of 2019, over 14% of internet users polled owned a smartwatch; predictably, that share was higher among younger respondents, city dwellers and the most affluent.

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    OCT 15, 2019

    Ownership was more widespread among the youngest and oldest respondents, urban dwellers and those living in affluent households. Just 5.0% of respondents owned a feature phone. In a country fixated on mobile devices and services—and where the average time spent each day with mobile reached 3:13 in 2019—PCs are often secondary.

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    OCT 15, 2019

    The youngest internet users (ages 16 to 34) and the most affluent were streaming video more than older, less affluent ones. Younger people were also more responsive to digital audio. Broadly speaking, engagement with music, podcast and other audio content accessed online was relatively low in Taiwan in H1 2019, at 50.8%. But penetration was closer to 65% in the 16-to-24 cohort.

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    OCT 15, 2019

    Internet users in urban and affluent households were more likely to own a console, as were those ages 16 to 34. Fewer than 5% of internet users in Singapore owned a virtual reality (VR) headset in H1 2019.

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    OCT 15, 2019

    Usage was even higher among females, older respondents and those in more affluent households. In addition, 53.1% of those surveyed viewed TV shows via broadcasters’ on-demand/catch-up services. Some 48.3% said they had recorded live TV programming to watch later. Nearly eight in 10 internet users had watched video-on-demand (VOD) in the prior month.

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    OCT 15, 2019

    Individuals in affluent homes were most likely to use voice controls with any device. One product category that has yet to capture much of Mexico’s digital population is the smart-home device. While 8.8% of internet users polled in H1 2019 did own a smart-home product, the enthusiasm to date is among relatively affluent respondents.

    Report
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    OCT 15, 2019

    The same was true for affluent respondents (the top 10% ranked by household income) and urban dwellers—groups for whom mobile options are increasingly attractive and affordable. Last year, smartphone penetration stood at 88.2% of internet users; that had climbed to 92.3% in H1 2019. Feature phones aren’t entirely obsolete, though.

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    OCT 15, 2019

    Younger and more affluent internet users were more likely to do so. In total, 59.4% of respondents had used a subscription video-on-demand (SVOD) service such as Netflix. Streaming video was even more widespread among internet users than social networking. But it’s important to keep this in perspective.

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    OCT 15, 2019

    Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers. Penetration of both devices had risen above 10% in H1 2019. Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%.

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    OCT 15, 2019

    That said, affluents were much more likely to own any of these items. Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment. Smart TV ownership has already passed the halfway mark among males, and all but the least affluent internet users.

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    OCT 15, 2019

    Uptake was highest among the most affluent households and respondents ages 16 to 34. (Note: The Austria sample population in H1 2019 displayed a slight female bias [52.3%]. The country’s largely mountainous landscape was reflected in the relatively high share of survey respondents living in rural areas, at 34.8%.).

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    OCT 15, 2019

    Affluents in general were more likely to own either device. Tablet ownership was also highest among respondents in the most affluent households, at more than 35%. But as this figure suggests, tablets have never really caught on with a significant proportion of internet users in Japan. Overall penetration was just 28.1% this year.

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    OCT 15, 2019

    Internet users in affluent homes and those living in urban areas registered above-average levels of print readership. Penetration of broadcast radio in Thailand also hovered around the 56% mark. Again, affluent respondents and city dwellers posted the highest response rates. Usage correlated directly with age, too. Both radio and print newspapers were more popular among males than females.

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    OCT 15, 2019

    Respondents in affluent and urban homes were most likely to own a PC, but over 70% of individuals in the lowest 25% of households (ranked by income) also owned a desktop or laptop. Tablet ownership, which has stagnated in many countries, increased slightly between H1 2018 and H1 2019, from 42.0% to 43.7%.